Sr Product Marketing Manager, GTM

salesforce.com, inc.; Atlanta (GA); On-site; USD 100,000 - 140,000; Full time

Job summary

Salesforce seeks a self-starting Product Marketing Manager to drive GTM strategy and execution for a key product line. You will translate customer and seller needs across marketing, sales enablement, product, and field teams to enable strong pipeline generation and close deals.

The role requires passion for navigating ambiguity, influencing strategy, and delivering impactful marketing assets while collaborating with global stakeholders.

Qualifications

• 7+ years of Product Marketing, Solution Engineering, Sales, or Go-To-Market experience.
• Expertise in Salesforce products and/or other SaaS/B2B tech platforms.
• Hands-on experience creating marketing assets (demos, training, FAQs, decks, videos).
• Ability to use data/analytics to drive decision-making with measurable marketing metrics.
• Strong organizational skills to balance multiple projects in a dynamic environment.
• Excellent cross-functional collaboration and stakeholder alignment.
• Strong communication skills, both written and verbal.
• Experience assessed by core role competencies and examples.
• Ability to deliver presentations to audiences of varying sizes.
• Comfort leading projects amid ambiguity.

Responsibilities

• Be the product Go-To-Market expert for stakeholders across product, marketing, and distribution for the product line.
• Develop succinct and effective sales training materials (demos, training, FAQs).
• Align to global distribution leaders to drive marketing and sales programs and pipeline generation.
• Define and build repeatable demos, sales plays, competitive programs, and create high-quality content aligned to campaigns.
• Own key sales communications and updates; create content for Salesforce events.

Skills

Go-To-Market strategy

Salesforce products

Sales enablement assets

Data-driven decisions

Cross-functional collaboration

Presentation & communication

Job description

Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Role Description

We are looking for a self-starting, team-orientated, and passionate Product Marketing Manager to join our team focused on GTM strategy and execution. You will be a product and marketing expert, translating the needs of customers and sellers across marketing, sales enablement, product, and field teams. You will own a wide variety of initiatives that support pipeline generation and help drive deals to close. The ideal candidate will have a passion for navigating ambiguity, driving clarity, and influencing strategy.

Responsibilities

• Be the product Go-To-Market expert for stakeholders across product, marketing, and distribution for the specific product line that you represent


• Develop succinct and effective sales training materials (demos, training, FAQs, etc.), making it easy for non-technical sales to understand our complete suite technology.


• Align to named global distribution leaders to drive marketing and sales alignment, sales programs, and pipeline generation


• Define and build repeatable demos, sales plays, competitive programs, and create high-quality content, while aligning to supporting marketing campaigns


• Own key sales communications and updates


• Create, recruit, and produce content for Salesforce events such as World Tours, Dreamforce, webinars, and 3rd party events

Required Skills

• 7 years of Product Marketing, Solution Engineering, Sales, or Go-To-Market background


• Expertise in Salesforce products and/or other SaaS and B2B technology platforms


• Hands-on experience building a range of marketing assets, including compelling sales plays and enablement materials, succinct slide pitch-decks, demo videos, and event/webinar content.


• Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics.


• Outstanding organizational skills to define and balance multiple projects with tight deadlines effectively within a dynamic environment.


• Ability to establish good working relationships with cross-functional teams and align with global stakeholders


• Strong collaboration skills with a willingness to drive hands-on tactical execution


• Strong communication skills, both written and verbal


• Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.)


• Confidently deliver presentations to audiences of all sizes


• Ability to confidently pick up and lead new projects even in the face of ambiguity

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates' resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits.

• time off programs


• medical


• dental


• vision


• mental health support


• paid parental leave


• life and disability insurance


• 401(k)


• employee stock purchasing program

More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.