Senior GTM AI Domain Expert

Workato; Boston (MA); On-site; USD 180,000 - 240,000; Full time

Job summary

Workato, a leader in enterprise iPaaS, is seeking a Staff Domain Expert, AI in GTM to drive AI-enabled Go-To-Market strategies. You will translate revenue operations, sales and marketing workflows into production-grade AI agents and apps that deliver measurable outcomes.

You will lead discovery, write PRDs, run workshops with top accounts, and collaborate across Sales and Customer Success to land GTM AI use cases. North America travel expected.

Qualifications

• 7+ years in a customer-facing or domain specialist GTM role.
• Deep understanding of GTM technology, workflows, and personas across multiple industries.
• Experience scoping and delivering automation or AI solutions in GTM environments; familiarity with Salesforce, HubSpot, Gong, Outreach, Marketo, 6sense, Clay, or similar.
• Ability to translate business problems into structured PRD authorship or equivalent.
• Located in North America with flexibility to travel.

Responsibilities

• Leading the discovery and capture of GTM-domain AI agent and app concepts through customer engagement, field collaboration, and internal research — building a library of high-value AI use cases across Sales, RevOps, and Marketing functions.
• Authoring PRDs for GTM AI agents and apps, shepherding concepts from initial capture through design partner validation to production deployment.
• Running targeted AI workshops with top GTM accounts — facilitating hands-on sessions that accelerate AI agent adoption and produce referenceable, production-grade customer outcomes.
• Partnering with Workato's internal teams to bring learnings from customer engagements back to the business — ensuring Workato is the leading example of what AI transformation looks like in practice.
• Collaborating with Sales and Customer Success to position and land GTM AI use cases in the enterprise, supporting pipeline generation and expansion.
• Developing GTM-specific AI thought leadership, POVs, and customer stories that demonstrate Workato's impact across the revenue org.
• Working with Field Readiness to build messaging and enablement for selling GTM AI agents to Sales, RevOps, and Marketing personas.

Skills

GTM domain expertise

Sales Operations

RevOps

Marketing Operations

AI tools

Product requirements

Stakeholder management

Cross-functional collaboration

North America travel

Tools

Salesforce

HubSpot

Gong

Outreach

Marketo

6sense

Clay

Job description

Workato, a leader in enterprise iPaaS, is seeking a Staff Domain Expert, AI in GTM to drive AI-enabled Go-To-Market strategies. You will translate revenue operations, sales and marketing workflows into production-grade AI agents and apps that deliver measurable outcomes.

You will lead discovery, write PRDs, run workshops with top accounts, and collaborate across Sales and Customer Success to land GTM AI use cases. North America travel expected.