Senior Growth & Strategy Lead (Hybrid Marketing)

gofishdigital; Phoenix (AZ); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible work environment

Medical, dental, and vision insurance

Unlimited PTO

401(k) with company match

Parental leave

Wellness programs

Job summary

Go Fish Digital in Phoenix, AZ, is seeking a Senior Account Strategist to lead client marketing programs, translate goals into actionable plans, and drive performance. You’ll own strategy development, guide cross-functional teams, and communicate insights to clients with clarity.

The ideal candidate has 6–8 years in digital marketing, agency experience, and hands-on multi-channel campaign management, including SEO, paid media, and ecommerce/B2B projects.

Qualifications

• Bachelor’s degree required.
• 6 to 8 years of digital marketing or related field.
• Agency experience preferred.
• Strong experience managing multi-channel digital campaigns.
• Experience with ecommerce and/or B2B clients a plus.
• Working knowledge of digital marketing channels including owned media (SEO & GEO), paid media (search, social, and programmatic), Email & SMS, and more.
• Hands-on experience with paid media platforms is strongly preferred.

Responsibilities

• Serve as a primary client contact, leading communication, planning discussions, and performance reviews.
• Build strong, trust-based relationships through strategic guidance and consistent delivery.
• Lead client meetings, quarterly business reviews, and strategic planning sessions.
• Translate performance data into clear insights, recommendations, and optimization plans.
• Identify opportunities to improve campaign performance and drive measurable results.
• Ensure alignment between strategy, execution, and business outcomes.
• Oversee timelines, workflows, and deliverables across accounts, ensuring consistency and quality.
• Lead the full lifecycle of complex marketing initiatives from initial discovery and strategic inception through to final execution and reporting, ensuring all deliverables meet high-quality standards and client objectives.
• Support budget pacing and ensure alignment between scope and execution.
• Proactively identify risks and develop solutions to keep work on track.
• Simultaneously oversee a diverse portfolio of workstreams, effectively prioritizing tasks and managing resources in a fast-paced environment to meet rigorous deadlines without sacrificing attention to detail.
• Partner with media, creative, SEO, public relations, social media and analytics teams to ensure cohesive strategy and execution.
• Develop clear briefs that translate strategy into actionable direction for internal teams.
• Ensure feedback is effectively communicated and implemented across all teams.
• Provide guidance and mentorship to Account Coordinators and Account Strategists.
• Support onboarding and development of junior team members.
• Lead by example in communication, organization, and strategic thinking.
• Ensure all deliverables are accurate, insight-driven, and aligned with client expectations.
• Maintain high standards of quality across all outputs and communications.

Skills

Strategic thinking

Analytical skills

Client communication

Project management

Leadership & mentorship

Cross-functional collaboration

Paid media platforms

Education

Bachelor’s degree

Tools

HubSpot

WordPress

Google Analytics

Google Ads

Google Search Console

SEMRush

Meta Ads

ClickUp

Job description

Go Fish Digital in Phoenix, AZ, is seeking a Senior Account Strategist to lead client marketing programs, translate goals into actionable plans, and drive performance. You’ll own strategy development, guide cross-functional teams, and communicate insights to clients with clarity.

The ideal candidate has 6–8 years in digital marketing, agency experience, and hands-on multi-channel campaign management, including SEO, paid media, and ecommerce/B2B projects.