Senior Growth Marketing Manager

Thrive Market; United States; Remote; USD 140,000 - 200,000; Full time

Benefits offered by this job

Comprehensive health benefits

Competitive salary and equity

401k plan

Flexible Paid Time Off

9 observed holidays

Subsidized ClassPass membership

Free Thrive Market membership with员工折扣

Mental health platform coverage

Job summary

Thrive Market is seeking a Growth Advertising lead to own strategy and performance across Google, Shopping, and Microsoft Advertising in a fast-growing e-commerce environment. You will design an ambitious experimentation roadmap and collaborate with Merchandising and Technology to improve feeds and landing pages.

The role demands hands-on expertise in Google Ads, Merchant Center, and a track record of scaling acquisition budgets.

Qualifications

• 5–8+ years of growth or performance marketing experience in a scaled consumer business.
• Strong analytical skills in experimentation, attribution, and forecasting.
• Experience with paid search and performance marketing across large e-commerce environments.
• Ability to manage and optimize large acquisition budgets.

Responsibilities

• Own end-to-end strategy, execution, and performance across Google Search, Shopping (including Performance Max), and Microsoft Advertising.
• Build and execute an experimentation roadmap across bidding, campaign structure, keywords, audiences, and product feeds.
• Partner with Merchandising and Technology to improve product feed quality, taxonomy, and landing page performance.
• Develop and implement a Generative Engine Optimization (GEO) strategy to adapt to AI-powered search discovery.
• Identify opportunities to scale investment while balancing incrementality, acquisition efficiency, and LTV/CAC.

Job description

Responsibilities

• Own end-to-end strategy, execution, and performance across Google Search, Shopping (including Performance Max), and Microsoft Advertising
• Build and execute an ambitious experimentation roadmap across bidding, campaign structure, keywords, audiences, and product feeds
• Partner with Merchandising and Technology to improve product feed quality, taxonomy, and landing page performance
• Develop and implement a Generative Engine Optimization (GEO) strategy to adapt to AI-powered search discovery
• Identify opportunities to scale investment while balancing incrementality, acquisition efficiency, and LTV/CAC

Requirements

• 5–8+ years of growth or performance marketing experience in a scaled consumer business
• Deep hands-on expertise in Google Ads (Search, Shopping, Performance Max)
• Strong experience with Google Merchant Center and product feed management
• Proven track record of managing significant acquisition budgets in e-commerce, DTC, or subscription models
• Strong analytical skills in experimentation, attribution, and forecasting
• Familiarity with Microsoft Advertising/Bing
• Understanding of how AI and generative search are changing consumer discovery

Preferred Qualifications

• Direct experience with Generative Engine Optimization (GEO)
• Experience in membership or marketplace business models

Benefits

• Comprehensive health benefits (medical, dental, vision, life, and disability)
• Competitive salary and equity
• 401k plan
• Flexible Paid Time Off and 9 observed holidays
• Subsidized ClassPass membership
• Free Thrive Market membership with employee discount
• Mental health and well-being platform coverage

About the Company

Thrive Market is a mission-driven, membership-based online market dedicated to making healthy and sustainable living affordable for everyone. As a Certified B Corporation, we leverage technology to help millions of members find better products and support better brands.