Senior Growth Marketing Manager

PrinterLogic; Saint George (UT); On-site; USD 120,000 - 190,000; Full time

Job summary

Vasion is seeking a Senior Growth Marketing Manager to scale ABM strategy across priority verticals, turning target account engagement into pipeline and revenue. This senior role demands hands-on ABM experience, strong data skills, and the ability to partner with Sales, Product Marketing, and Marketing Operations.

You will lead cross-functional initiatives, manage campaign activation, and present strategic insights to senior leadership, driving growth across the company's digital transformation

Qualifications

• 7+ years in B2B or SaaS demand generation or growth marketing with hands-on ABM activation.
• Experience with audience segmentation, target accounts, personas, and ABM tech.
• Proven track record running vertical campaigns and collaborating with Sales.

Responsibilities

• Lead ABM strategy and activation across priority verticals in collaboration with Sales.
• Build vertical-specific campaigns grounded in persona and segment knowledge.
• Own the campaign calendar and workflows to meet pipeline needs throughout the year.
• Analyze pipeline, performance, and seasonality to shape strategy and budget.
• Partner with Sales, Product Marketing, Marketing Ops, and Paid Media to align investments with revenue priorities.

Skills

ABM Campaign Activation

Vertical Marketing Campaigns

Data Analysis

Cross-Functional Leadership

Sales Collaboration

Job description

About Vasion

For more than a decade, Vasion has been helping companies simplify their print infrastructure, automate business processes, and integrate their technology in a more secure environment. Our mission, to make digital transformation attainable for everyone, drives a culture of innovation and exploration. We have one simple goal: help organizations simplify processes through automation and integration.

So we created simple, cost-effective, and easy-to-implement digital tools that work together, removing bottlenecks and improving efficiency. And we're always on the lookout for new people who can help us innovate, grow, and reach our goal.

About The Role

This role sits at the center of Vasion's next chapter of growth. The Senior Growth Marketing Manager will scale Vasion's ABM strategy across our priority verticals from campaign activation through pipeline generation, turning target account engagement into the revenue that fuels company growth. This is a senior role for a marketer with hands-on ABM experience, strong data and analytical skills, and a track record of turning strategy into pipeline results, serving as a strategic partner to Sales and partnering closely with Product Marketing, Marketing Operations, Paid Media, and internal teams to keep investment aligned to shared goals.

What you'll do

Campaign Activation and ABM Strategy

• Lead ABM strategy and activation across priority verticals, partnering with Sales on account prioritization and targeting.
• Build and run vertical-specific campaigns grounded in deep persona and segment knowledge.
• Own the campaign calendar and brief creation process for assigned verticals, sequencing programs to meet pipeline needs throughout the year.
• Stay ahead of shifts in ABM technology, targeting capabilities, and the broader digital marketing landscape, and apply what's relevant to keep Vasion's campaigns and tech stack current.

Data and Performance

• Build campaign performance views and dashboards connecting activity to account engagement, pipeline, and revenue; use data and intent signals to continuously inform and optimize.
• Analyze business, pipeline, and paid media performance, including seasonality and vertical-specific trends, to shape campaign strategy.
• Bring pipeline and performance trends into quarterly planning to guide where budget and campaigns shift next.

Cross-Functional Leadership

• Partner with Sales, Product Marketing, Marketing Operations, and Paid Media teams to align investment with revenue priorities and track results.
• Be the senior subject matter expert on ABM and sales practices, mentoring teammates and shaping how the Growth Marketing team runs campaigns.

Communication and Executive Presence

• Turn campaign data into insights and recommendations that give Marketing and Sales leadership visibility into what is influencing our pipeline.
• Build and present strategic points of view and frameworks; comfortable presenting directly to senior leadership.

Qualifications

Campaign Activation and ABM Experience

• 7+ years in B2B or SaaS demand generation or growth marketing, with hands-on ABM campaign activation, including audience segmentation, target account lists, personas, and ABM technologies.
• A track record of running vertical marketing campaigns, building rapport with Sales organizations, with direct experience on multi-channel campaigns including email, paid media, and CPL programs.

Data Fluency

• Skilled at analyzing business, pipeline, and paid media performance metrics, including seasonality and vertical-specific trends.
• A track record of using data and insights to improve campaign performance.

Cross-Functional and Sales Leadership

• Demonstrated ability to work closely with Sales and turn Sales priorities into m

arketing action.

• Sharp cross-functional instincts, with...