Senior Growth Marketer: BNPL & Installments Strategy

Testing Site - JPMC; Wilmington (DE); On-site; USD 115,000 - 160,000; Full time

Job summary

Testing Site - JPMC in Wilmington, DE seeks a Senior Growth Marketing Strategy Associate to own end-to-end marketing strategy for BNPL and Installments across consumer and business cards.

You will lead multi-channel campaigns, coordinate with Analytics, Finance, and Legal, and craft executive-ready narratives to inform senior leadership. This role is on-site in Wilmington with strong collaboration across a large matrix organization.

Qualifications

• 5+ years in lifecycle, growth or product marketing, preferably in financial services.
• Strong cross-functional partnership with Product, Risk, Legal/Compliance, Finance, Tech, and Operations.
• Executive presence and ability to present to C-suite with data-driven narratives.
• Hands-on enterprise CRM experience and cloud-based orchestration.
• Disciplined test-and-learn approach with funnel analytics and optimization.

Responsibilities

• Own BNPL and Installments marketing strategy across lifecycle to acquire users and drive usage.
• Translate strategy into action across channels; plan trigger-based journeys via email and digital.
• Lead mobile app nudge strategy to deepen engagement and growth.
• Develop audience strategies; oversee real-time data attributes and campaigns.
• Build test-and-learn roadmap; socialize results with GMs, Finance, and leadership.
• Create executive-ready presentations and business updates.
• Partner with Analytics and Finance to measure KPIs, CAC/LTV, and reinvestment.
• Manage creative development with internal teams and agencies.
• Develop a 2–3 year target-state plan with milestones.
• Embed compliance and risk standards across campaigns; coordinate with Legal.

Skills

Lifecycle marketing

Growth marketing

Executive storytelling

CRM platforms

Cross-functional

Education

Bachelor's degree Marketing

MBA

Tools

Salesforce

Oracle Eloqua

Marketo

Job description

Testing Site - JPMC in Wilmington, DE seeks a Senior Growth Marketing Strategy Associate to own end-to-end marketing strategy for BNPL and Installments across consumer and business cards.

You will lead multi-channel campaigns, coordinate with Analytics, Finance, and Legal, and craft executive-ready narratives to inform senior leadership. This role is on-site in Wilmington with strong collaboration across a large matrix organization.