Senior Growth Marketer, AI‑Powered Security SaaS (Remote)

Content Creators; Austin (TX); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Remote work

Laptop + home office stipend

401(k) match

Generous PTO

Job summary

Theori is a global leader in offensive security, built around the Xint AI-native AppSec platform. We’re hiring a Senior Performance / Growth Marketer to own paid campaigns, HubSpot analytics, and the Xint website, driving pipeline and revenue with data-driven decisions.

In this hands-on role, you’ll manage campaigns across LinkedIn and Google, optimize the site for conversions, and collaborate with product marketing, sales, and leadership to reach security buyers and convert them into qualified

Qualifications

• 6+ years in performance, growth, or demand gen marketing, with at least 4 in B2B SaaS.
• Direct, hands-on management of paid budgets, including LinkedIn Ads and Google Ads, with results you can walk us through.
• Expert-level HubSpot: built workflows and lead scoring from scratch and set up attribution reporting.
• Hands-on Webflow expertise, including CMS collections, components and publishing workflow, with a record of owning a B2B company website.
• Working knowledge of SEO, GA4 and Google Tag Manager, plus conversion tracking, UTMs, pixels and ad platform integrations.
• Comfort with data: you build your own reports, read a funnel, and make budget calls from the numbers.
• A testing mindset, with a record of experiments that moved conversion rate, cost per opportunity or pipeline.
• Experience marketing to technical or senior buyers, where long cycles and buying committees are the norm, and clear written communication across marketing, sales and leadership.

Responsibilities

• Own paid campaign execution end to end across LinkedIn Ads, Google Ads search and display, and retargeting: audiences, targeting, budgets, bidding, creative trafficking, UTMs and conversion tracking.
• Test new paid channels, including Reddit, G2, and security‑focused publishers and newsletters, and scale what returns.
• Run structured A/B tests on audiences, offers, copy and landing pages, document the results, and retire what does not work.
• Own HubSpot Marketing Hub as Xint's analyst and power user: lead capture, forms, landing pages, lists, segments and nurture workflows.
• Own lead scoring, lifecycle stages, lead routing and the MQL‑to‑SQL handoff with Sales, and keep CRM data clean through properties, deduplication, enrichment and governance.
• Own the Xint website: page updates, new pages, navigation, the demo request path, and fast on‑brand landing pages for campaigns, launches and events.
• Run conversion rate optimization against demo requests, and own technical and on‑page SEO, site speed, GA4 and Google Tag Manager.
• Build HubSpot dashboards and attribution reporting that tie spend to pipeline and revenue, and report monthly with a clear call on what to scale, fix or cut.

Skills

Paid media

HubSpot

Webflow

SEO

GA4

GTM

Data analysis

A/B testing

B2B SaaS

Tools

LinkedIn Ads

Google Ads

HubSpot

Job description

Theori is a global leader in offensive security, built around the Xint AI-native AppSec platform. We’re hiring a Senior Performance / Growth Marketer to own paid campaigns, HubSpot analytics, and the Xint website, driving pipeline and revenue with data-driven decisions.

In this hands-on role, you’ll manage campaigns across LinkedIn and Google, optimize the site for conversions, and collaborate with product marketing, sales, and leadership to reach security buyers and convert them into qualified