Senior Growth Marketer

Recruiting From Scratch; New York (NY); Remote; USD 150,000 - 173,000; Full time

Job summary

Join a rapidly expanding company as a Senior Growth Marketing Specialist, where you'll develop performance marketing strategies that drive growth. In this fully remote role, you'll manage paid media channels, analyze performance data, and collaborate with senior leadership to achieve financial goals.

Benefits

20 days PTO plus 9 company holidays

100% employer-paid medical, dental, and vision

Paid parental leave up to 13 weeks

401k plan

Tuition Loan Reimbursement

Pet insurance

Qualifications

• 0-4 years of hands-on performance marketing experience.
• Experience in social media ad platforms including LinkedIn.
• Proficiency with marketing analytics and campaign management.

Responsibilities

• Oversee and optimize paid digital marketing campaigns.
• Analyze performance data and optimize tactics based on KPIs.
• Collaborate with cross-functional teams to align marketing initiatives.

Skills

Analytical skills

Attention to detail

Data-driven mindset

Ability to collaborate

Strong communication

Entrepreneurial spirit

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

LinkedIn growth marketing

CustomerIO

Job description

Who is Recruiting from Scratch:

Recruiting from Scratch is a talent firm that focuses on placing the best candidate for our clients. Our team is 100% remote and we work with teams across North America, South America, and Europe to help them hire.

https://www.recruitingfromscratch.com/

About Us

We offers graduate degree programs that combine the best of traditional campus-based institutions with the next generation of interactive, mobile-first learning. Founded by the former CEO and fellow executives of Rosetta Stone, we are a rapidly expanding company seeking candidates who thrive in a mission-oriented fast-paced environment with opportunities for growth.

We're on a mission to democratize access to the highest quality education programs while driving innovations in both learning and affordability.

Role

We are seeking a Senior Growth Marketing Specialist to join our Marketing team. In this role, you will develop and execute performance marketing strategies aimed at driving growth and achieving the company's financial goals. You will manage paid media channels while ensuring strategies are aligned with our brand and mission.

The ideal candidate will have an entrepreneurial mindset, experience in social media ad platforms including LinkedIn, and a passion for data-driven profitable growth. The Director of Performance Marketing is a full-time in-office role and will report to the Executive Vice President, while collaborating closely with senior leadership, including the CEO.

Responsibilities:

• Campaign Management: Oversee and optimize paid digital marketing campaigns to maximize return on ad spend (ROAS) and achieve financial targets.

• Budget Management: Provide strategic input into budget allocation for media spend and ensure effective use of resources to meet performance goals.

• Performance Analytics: Analyze performance data, identify trends, and optimize marketing tactics based on key performance indicators (KPIs) such as Net Media Cost (NMC) and ROAS.

• Collaboration: Work closely with cross-functional teams to align marketing initiatives with broader company goals, collaborating with product, operations, and leadership teams.

Key Performance Indicators (KPIs):

• Achieve or exceed Marketing Cohort financial goals, including NMC and ROAS targets.

• Increase conversions and drive high-quality leads through LinkedIn.

• Effectively manage media spend across platforms, ensuring cost-efficiency and ROI.

• Develop a performance marketing strategy that supports company growth objectives.

Required Skills and Qualifications:

• Education: Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.

• Experience:

  • 0-4 years of hands-on performance marketing experience, including Meta and LinkedIn, with proven ability to own strategy, manage spend, lead 1–2 ICs, and build workflows and ad campaigns across multiple channels.

  • Demonstrated success in managing performance marketing campaigns with measurable results.

• Technical Skills:

  • Proficiency with Linkedin growth marketing or a high aptitude to pick it up.

• Familiarity with CustomerIO and Cost Per Lead (CPL) partnerships is a plus.

• Soft Skills:

  • Strong analytical abilities, attention to detail, and a data-driven mindset.

  • Ability to collaborate effectively with cross-functional teams and communicate insights to stakeholders.

  • Entrepreneurial spirit with a willingness to take on challenges and thrive in a fast-paced environment.

Compensation:

• Competitive salary with a base around $150k, plus high performance-based bonus potential.

• Equity: Stock options to reflect long-term impact.

• Benefits:

  • Time Off: 20 days PTO plus 9 company holidays

  • Healthcare: 100% employer-paid medical, dental, and vision plans for employees and dependents (buy-up options available)

  • Disability & Life Insurance: 100% employer-paid short- and long-term disability and life insurance

  • Parental Leave: Up to 13 weeks of fully paid parental leave

  • Savings Plans: HSA and FSA options

  • Retirement: 401k plan

  • Tuition Loan Reimbursement

  • Pet insurance and bereavement leave

  • Education benefits and degree programs

  • And more!

https://www.recruitingfromscratch.com/