Senior Growth Enablement Specialist – Public Sector

ICF; United States; Remote; USD 81,000 - 139,000; Full time

Benefits offered by this job

Flexible workplace arrangements

Tuition reimbursement

401k matching

Employee Stock Purchase Plan

Donation matching

Volunteer opportunities

Job summary

ICF is hiring a Senior Growth Enablement Specialist to support State & Local market growth across EEI with a focus on crafting compelling, story-driven sales materials. You will collaborate with business development, marketing, capture, and delivery teams to translate complex offerings into clear value propositions for public-sector buyers nationwide.

You will develop and maintain a library of enablement assets, training materials, and engaging collateral while monitoring performance and staying

Qualifications

• 4+ years in marketing, sales and/or growth enablement, preferably in state & local sector.
• 3+ years interviewing technical SMEs to develop persuasive collateral.
• Experience building or executing enablement strategies and campaigns.
• Ability to craft and articulate value propositions for external audiences.
• Proven project-management skills across multiple priorities.

Responsibilities

• Develop enablement roadmap for State & Local Government initiatives.
• Act as central resource across four lines of business to create resonant messaging.
• Create internal training materials and external brochures, case studies, and presentations.
• Develop editable PPT graphics to convey complex ideas clearly.
• Solicit feedback and analyze collateral performance for improvement.
• Maintain a Sales Enablement Library with current materials and case studies.
• Monitor state-level policy developments and funding trends to keep assets innovative.
• Contribute to a learning culture and sales excellence.
• Share outside ideas to foster new perspectives.

Skills

Marketing professional services

State & Local government

Cross‑functional collaboration

Story‑driven messaging

Sales enablement collateral

PPT graphics & slides

Content development

Public sector marketing

Project management

Education

Bachelor’s degree in marketing, business, public policy, communications, or related field

Tools

SharePoint

Highspot

Job description

Location: Remote (U.S.-based)

Travel: Occasional travel to Reston, VA headquarters

Help us tell a clearer, stronger story to the State & Local market.
ICF is seeking a skilled Sr. Growth Enablement Specialist to support our State & Local market growth across the Energy, Environment & Infrastructure (EEI) group, which includes four lines of business—Disaster Management; Utility Programs & Services; Climate, Energy & Transportation; and Environment & Planning—and focuses on helping governments strengthen resilience, improve community outcomes, and access historic levels of public-sector funding.

Sitting within the Proposal, Analytics and Growth Enablement (PAGE) team, the ideal candidate will have a strong background in marketing professional services, ideally within the public sector, and proven ability to position and clearly articulate value propositions. In this role, you will shape how we position our capabilities to State & Local government buyers by orchestrating cross‑functional inputs to develop compelling, story-driven sales materials and training materials that help sellers pursue and win high impact public sector work.

This is a unique opportunity to apply your skill in structuring and enriching content to tell a compelling story to develop sales enablement collateral and strategies that equip active sellers nationwide with the resources and training that drive awareness, adoption, and growth of our public sector solutions. You will collaborate closely with business development, marketing, capture, and delivery teams to create clear value propositions and build standardized assets that translate complex offerings into narratives that resonate with public sector clients.

Your work will accelerate ICF’s ability to win new State & Local contracts—advancing community resilience, emergency preparedness, climate adaptation, and infrastructure modernization efforts across the country.

What You Will Do

• Collaborate with your manager and Business Development to execute on an enablement roadmap for State & Local Government initiatives.

• Act as a central resource across four lines of business (UPS, Disaster Management, Climate, Energy & Transportation, and Environment & Planning), collaborating with cross‑functional teams, including sales teams, division leads, corporate marketing, and subject matter experts, to develop state and local enablement messaging that clearly articulates ICF’s value propositions and differentiators in ways that resonate with buyers.

• Create compelling sales enablement collateral, including internal training materials and external-facing brochures, case studies, and presentations, to effectively communicate product or service benefits and features.

• Develop editable PPT graphics and slides that simply convey complex ideas, features, processes, and other information to improve our sales content (pitch decks, proposals, etc).

• Solicit feedback and monitor and analyze collateral performance to provide insights and recommendations for continuous improvement.

• Maintain a Sales Enablement Library, ensuring all sales materials and past performance case studies are current and easily accessible for future sales needs.

• Maintain situational awareness of state-level policy developments, funding streams, and regulatory priorities—along with broader industry trends and best practices—to ensure our sales enablement efforts remain innovative, effective, and aligned with evolving market conditions.

• Contribute to a learning culture that promotes collaboration, knowledge-sharing, and sales excellence.

• Teach us something new! We know the best ideas often come from outside, from people who are willing to look at things differently.

What You Will Bring with You

• 4+ years of experience in marketing, sales and/or growth enablement, preferably within the state and local sector.

• 3+ years of experience interviewing technical subject‑matter experts to develop persuasive sales collateral.

• Experience developing or executing marketing or sales‑enablement strategies, campaigns, or programs that support business development or revenue growth.

• Demonstrated ability to craft, position, and clearly articulate value propositions for external audiences.

• Proven project‑management skills, including experience managing multiple concurrent priorities, deadlines, and cross‑functional stakeholders.

What We’d Like You to Bring with You

• A passion for public service, equity, and delivering impact through mission‑driven work.

• Bachelor’s degree in marketing, business, public policy, communications, or a related field.

• Ability to distill complex information into compelling, big‑picture narratives for diverse audiences.

• Knowledge of state and local government procurement processes, public‑sector contracting vehicles, and major funding programs (e.g., FEMA grants, CCI programs, IRA‑funded initiatives).

• Experience working in a matrixed consulting or professional services environment.

• Understanding of the competitive landscape in public‑sector consulting, including key players, teaming models, and differentiators.

• Familiarity with insight‑selling frameworks (e.g., Challenger Sale, Solution Selling, Value‑Based Selling, MEDDIC).

Professional Skills

• Experience using SharePoint, Highspot or similar content‑management platforms.

• Exceptional analytical and problem‑solving skills, with a data‑driven approach to decision‑making.

• Excellent written and verbal communication skills, including the ability to clearly articulate complex concepts and value propositions.

• Ability to work collaboratively in a fast‑paced, cross‑functional team environment.

• Proven track record of successfully positioning and marketing products in a technology‑driven environment.

Why you will love working here:

• Quality of life: Flexible workplace arrangements, work-life balance

• Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan

• Investment of the community: Donation matching, volunteer opportunities

• And many, many more

Working at ICF

ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting‑edge technology to help clients solve their most complex challenges, navigate change, and shape the future.

We can only solve the world’s toughest challenges by building a workplace that allows everyone to thrive. We are an equal opportunity employer. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO policy.

We will consider for employment qualified applicants with arrest and conviction records.

Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation, please email [e-mail] and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

Read more about workplace discrimination rights or our benefit offerings which are included in the Transparency in (Benefits) Coverage Act.

Candidate AI Usage Policy

At ICF, we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process.

However, we understand that some candidates may require accommodation that involves the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance at [e-mail]. We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed.

Pay Range

Pay Range – There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.

The pay range for this position based on full‑time employment is:

$81,499.00 - $138,549.00

Nationwide Remote Office (US99)