Senior Growth Creative Strategist for Paid Channels and CRO

Vagaro; Pleasanton (CA); On-site; USD 135,000 - 156,000; Full time

Benefits offered by this job

Performance bonuses

Generous PTO

Healthcare benefits

TicketsAtWork discounts

DoorDash DashPass

Job summary

Vagaro is seeking a Sr. Creative Strategist to own creative strategy and experimentation across growth marketing channels. This cross-functional role combines performance data, creative direction, and conversion strategy to elevate paid search and paid social work.

The role emphasizes strategic briefs, testing infrastructure, and a CRO-focused landing page mindset. The position is onsite in Pleasanton, CA, with a base salary range of $135,000–$156,000 and an annual bonus of up to 10%.

Qualifications

• 5+ years of experience in creative strategy for performance or growth marketing.
• Ability to develop creative briefs and testing frameworks that drive measurable improvements in paid campaigns.
• Strong data fluency and ability to translate performance signals into strategic direction.
• Deep familiarity with platform-specific creative best practices across Meta, TikTok, YouTube, and Google.
• Working knowledge of CRO principles and landing page strategy, shaping the page experience by traffic source and intent.
• Excellent communicator who can present findings and recommendations clearly to teams and stakeholders.
• Bias for systems and processes to make the team smarter over time.
• Experience in SaaS, marketplace, or B2B2C environments is a plus.

Responsibilities

• Develop insight-driven briefs for the creative team with clear direction on concept, message, format, audience, and channel.
• Own creative strategy across paid channels and ensure assets align with performance goals.
• Collaborate with channel leads to identify performance gaps and translate into testable hypotheses.
• Synthesize trends and best practices to continually sharpen the creative approach.
• Bridge performance data and creative execution to guide production and results.
• Build and maintain a structured creative testing roadmap and define success metrics.
• Document learnings and ensure tests are cleanly set up and consistently applied across campaigns.
• Present strategies, results, and recommendations to leadership and stakeholders.

Skills

Creative strategy

Performance marketing

Data fluency

Test design

Cross-functional

Tools

Google Ads

Meta Ads

TikTok Ads

YouTube Ads

Job description

Vagaro is seeking a Sr. Creative Strategist to own creative strategy and experimentation across growth marketing channels. This cross-functional role combines performance data, creative direction, and conversion strategy to elevate paid search and paid social work.

The role emphasizes strategic briefs, testing infrastructure, and a CRO-focused landing page mindset. The position is onsite in Pleasanton, CA, with a base salary range of $135,000–$156,000 and an annual bonus of up to 10%.