Senior Group Sales Manager

Destination Geneva National; Lake Geneva (WI); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health, dental, vision benefits

Short-term disability & life insurance

401k retirement plan

Pet insurance

Job summary

Destination Geneva National is seeking a Senior Sales Manager to cultivate relationships with corporate clients, associations, and SMERF groups, driving room bookings and banquet business. The role involves site tours, contract negotiations, and collaboration with marketing to generate new opportunities.

The ideal candidate will have 5+ years in hospitality sales, strong relationship-building skills, and the ability to travel and work evenings or weekends as needed.

Qualifications

• Bachelor's degree in Business Administration, Hospitality Management, or related field.
• Minimum of 5 years of sales experience in hospitality with a focus on group business.
• Proven track record of meeting or exceeding sales targets and driving revenue growth.

Responsibilities

• Develop and implement strategic sales plans targeting corporate, association, and SMERF groups to maximize revenue.
• Identify and prospect potential clients to generate new business opportunities.
• Build and nurture long-term relationships with existing clients to ensure repeat bookings.
• Collaborate with marketing on campaigns for group bookings and promotions.
• Conduct site tours and presentations to showcase the resort's facilities to potential clients.
• Represent the property at trade shows and events to engage meeting planners.

Skills

Relationship building

Negotiation

Presentation skills

Strategic selling

Time management

Education

Bachelor's degree in Business Administration or Hospitality

5+ years sales experience in hospitality with group focus

Tools

Agilysys

Excel

Job description

Destination Geneva National, 1221 Geneva National Ave S, Lake Geneva, Wisconsin, United States of America

Job Description

Posted Thursday, August 27, 2026 at 5:00 AM

SENIOR SALES MANAGER at Destination Geneva National

We are seeking a dynamic and experienced Senior Sales Manager to join our team, cultivating and maintaining relationships with corporate clients, associations, and SMERF groups, with the goal of driving room bookings and banquet business. This is a dynamic role, which may require assisting with other types of sales leads as dictated by the Director of Sales & Marketing.

ESSENTIAL FUNCTIONS

Primary responsibilities include, but are not limited to, the following:

• Develop and implement strategic sales plans to target corporate, association, and SMERF groups, with a focus on maximizing revenue during non-peak periods.
• Identify and prospect potential clients, including corporations, associations, and organizations, to generate new business opportunities.
• Build and nurture long-term relationships with existing clients, ensuring high levels of customer satisfaction and repeat bookings.
• Collaborate with the marketing team to develop campaigns targeted towards group bookings, promotional materials, website updates, and third-party representation.
• Conduct site tours and presentations to showcase the resort's facilities and services to potential clients.
• Represent the property at various trade shows and events to sell the property to meeting planners. Host FAM trips on-property to introduce the property firsthand to meeting planners.
• Negotiate contracts and agreements with clients, ensuring favorable terms and conditions for both parties.
• Coordinate with other departments, including banquet services, catering, and reservations, to ensure seamless execution of group events.
• Monitor market trends, competitor activities, and industry developments to identify opportunities for business growth.
• Prepare weekly, monthly, and quarterly reports and updates on sales performance, pipeline status, and revenue projections for management review.
• Represent the resort at industry events, trade shows, and networking functions to enhance brand visibility and generate leads.
• Partner with the local Chamber of Commerce on lead generation and promotion of the properties.
• Coordinate with Revenue Manager to maximize revenues throughout the resort.

EDUCATION/EXPERIENCE

• Bachelor's degree in Business Administration, Hospitality Management, or related field.
• Minimum of 5 years of experience in sales, preferably in the hospitality industry with a focus on group business.
• Proven track record of meeting or exceeding sales targets and driving revenue growth.
• Strong interpersonal and communication skills, with the ability to effectively build rapport and negotiate with clients. Strong relationships with Chicago-area meeting planners a plus.
• Excellent organizational and time management abilities, with the capacity to manage multiple priorities and deadlines.
• Knowledge of CRM software and sales tracking tools preferred, specifically Agilysys and Excel.
• Flexibility to work evenings, weekends, and travel as required.
• Passion for hospitality and a genuine desire to deliver exceptional guest experiences.

WORKING CONDITIONS & PHYSICAL DEMANDS

• Professionally Interact Verbally & Online
• Occasional Light lifting & event set-up

BENEFITS

• Competitive salary and performance-based incentives.
• Comprehensive benefits package for full-time/year-round staff, including health, dental, vision, short-term disability, and life insurance; pet insurance; and a 401k retirement plan.
• Paid time-off for full- and part-time associates.
• Option for pay-as-you-earn with Dayforce Wallet.
• Opportunity to work in a stunning resort setting with access to recreational facilities.
• Encouraging and supportive work environment that values creativity and teamwork.
• Potential for professional growth within a dynamic hospitality organization.
• All seasonal and year-round staff receive benefits including complimentary golf, discounts at our dining facilities and Pro Shop, reduced greens fees for your foursome, special hotel rates for friends & family, monthly associate golf tournaments, fitness center discounts, and more.

ABOUT DESTINATION GENEVA NATIONAL

Based in Lake Geneva, Wisconsin’s premier resort town, Paloma Resorts’ Destination Geneva National has made legendary golf a tradition for more than 30 years in Southeast Wisconsin. Here Arnold Palmer, Gary Player, and Lee Trevino each carved out a signature course as timeless as the game itself. From 54 holes of the finest risk-reward golf, award-winning dining, and upscale on-course lodging and the 146-room Ridge Hotel, Destination GN continues to grow and evolve to meet the needs of today's golfer, traveler and foodie. For more information, visit destinationgn.com .

NOTE: This job description is not intended and should not be construed to be an exhaustive list of all responsibilities, skills, efforts or working conditions associated with this job. While this job description is intended to be an accurate reflection of the requirements of the job, management reserves the right to add or remove duties from particular jobs when circumstances (e.g. emergencies, changes in workload, rush jobs or technology developments) dictate.

Paloma Resorts is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, or any other legally protected status.

Destination Geneva National, 1221 Geneva National Ave S, Lake Geneva, Wisconsin, United States of America