Senior Group Marketing Controller (All Genders)

HelloFresh; Berlin (NH); Hybrid; USD 113,000 - 180,000; Full time

Benefits offered by this job

HelloFresh Pension Scheme

Berlin relocation support

Hybrid working model

HelloFresh box discounts

Learning & development budget

German language learning budget

HelloFresh Academy

Mental health support

Gym access & wellness benefits

Sabbatical leave options

Job summary

HelloFresh is seeking a Group Marketing Controller to serve as the primary finance interface for our global marketing function. You will ensure marketing spend is planned accurately, closed correctly, and reported transparently, bridging execution and the Group P&L.

You will partner with global marketing teams, oversee multi-market cost lines, consolidations, and variances, and drive automation and standardisation across markets. This role offers a hybrid model and Berlin relocation support.

Qualifications

• Several years of experience in financial controlling, FP&A, or a similar finance business-partnering role.
• Experience partnering with marketing or performance-marketing cost structures is a plus.
• Strong Excel/Google Sheets skills and comfort with large datasets and BI/reporting tools.

Responsibilities

• Own the month-end close process for marketing cost lines across markets.
• Consolidate and challenge market-level marketing budgets during planning cycles.
• Produce monthly marketing performance reports covering spend vs. budget and variance drivers.
• Act as finance partner for Global Marketing teams and manage marketing spend across markets.
• Document and improve end-to-end marketing close processes and ensure consistent cost treatment.

Skills

Financial controlling

FP&A

Finance partnering

Excel

BI reporting

Multi-market

Tools

BI tools

Job description

The role

The Group Marketing Controller is the primary finance interface for HelloFresh's global marketing function. The role exists to ensure marketing spend is planned accurately, closed correctly, and reported transparently — bridging the gap between marketing execution and the Group P&L.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What you’ll do

1. Close & Accruals

• Own the month-end close process for marketing cost lines across all markets
• Review and validate marketing accruals submitted by local finance teams
• Identify and resolve booking errors, misclassifications, or missing accruals
• Maintain clean actuals in the income statement for all marketing line items
• Work with SE Finance Controlling to improve and create transparency to the markets on marketing IC charges

2. Budget & Forecast Management

• Consolidate and challenge market-level marketing budgets during planning cycles
• Lead marketing Guidance creation for Business Plan cycles
• Maintain the Group marketing budget with actuals vs. budget vs. forecast
• Flag material variances early and escalation to marketing stakeholders

3. Reporting & Analysis

• Work with Tech and local markets to improve and automate input quality of weekly reporting
• Produce monthly marketing performance reports covering spend vs. budget, phasing, and key variance drivers (Leverage A.I. and Databricks Dashboards)
• Support the CFO/board reporting pack with accurate marketing cost commentary
• Build and maintain performance reports for Global Marketing teams

4. Business Partnering

• Act as the day-to-day finance contact for the Global Marketing teams
• Manage Direct and Indirect spend for the Marketing team

5. Process & Controls

• Document and improve the end-to-end marketing close process
• Ensure consistent cost treatment across markets (e.g. working vs. non-working spend, agency fees, media)
• Identify gaps in how marketing costs are captured and propose fixes

WHAT SUCCESS LOOKS LIKE

• Clean marketing close every month — no material restatements or late accruals
• Stakeholders can trust the marketing numbers without re-checking them
• Variances are explained proactively, not reactively
• Marketing controller processes are standardised across markets

WHAT THE FUTURE LOOKS LIKE

• Manage marketing spend between markets by reviewing ROI, AOR and agreed upon KPI performance
• Centralised and automated marketing controlling at month-end

WHAT THIS ROLE IS NOT

• Not a marketing strategist — not expected to have opinions on campaign effectiveness or brand direction
• Not a data analyst — analytical support comes from the Finance Systems team; this role translates outputs into financial conclusions
• Not a local market controller — this role holds the Group view; local controllers own their market execution

What you’ll bring

• Several years of experience in financial controlling, FP&A, or a similar finance business-partnering role, ideally with exposure to marketing or performance-marketing cost structures
• Strong Excel/Google Sheets skills; comfort working with large datasets and BI/reporting tools
• Ability to explain financial variances clearly to non-finance stakeholders
• Experience running or supporting a month-end close process
• Comfort operating across multiple markets and currencies in a fast-paced, matrixed organisation
• Curiosity about how AI and automation can modernise financial reporting

What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
• Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
• Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!