Senior Graphic Designer

The Asian American Foundation; New York (NY); On-site; USD 89,000 - 101,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) match

Job summary

The Asian American Foundation (TAAF) is seeking a Senior Graphic Designer to advance our visual brand across campaigns, events, and research initiatives. You will partner with the Deputy Director of Brand & Creative to shape the brand’s direction and ensure consistency across all touchpoints.

Lead design from concept through production, develop new identities for programs, and manage external partners to deliver high-impact, accessible visuals for a wide range of audiences.

Qualifications

• 6 - 8+ years of experience in graphic design, brand design, or visual communications.
• Undergraduate degree in Graphic Design, Visual Communications, Fine Arts, or a related field.
• Experience leading creative projects from concept through execution and production.

Responsibilities

• Translate brand identity into cohesive visual systems for digital, experiential, and print touchpoints.
• Own and update brand materials, guidelines, and design systems.
• Collaborate with teams to develop and execute creative strategies supporting campaigns and events.
• Create visual identities for new initiatives, logos, typography, and brand assets.
• Present concepts to leadership and incorporate feedback while preserving brand integrity.
• Design integrated assets across social, email, websites, reports, and event collateral.
• Support flagship events with environmental graphics, stage design, signage, and materials.
• Develop motion graphics and dynamic visual content to enhance storytelling.
• Ensure accessibility and typography standards across channels.
• Manage external partners and production vendors.

Skills

Adobe Creative Suite

Illustrator

InDesign

Photoshop

Figma

Brand systems

Typography

Motion design

After Effects

Video editing

Editorial layout

Education

Graphic Design degree

Tools

Figma

Adobe Illustrator

Adobe InDesign

Photoshop

After Effects

Job description

About the Organization

TAAF serves the Asian American and Pacific Islander (AAPI) community by promoting safety, fostering belonging, and advancing prosperity. Launched in 2021 in response to the rise in anti-Asian hate and to address the long-standing underinvestment in AAPI communities by building safety and economic prosperity in cities, advocating for the teaching of AAPI history in classrooms, advancing decision makers and creatives in Hollywood and journalism, ensuring that we are represented across all levels of leadership, and conducting research to inform our communities. Through groundbreaking programs, essential research, and cross-sector partnerships, we're creating a permanent and irrevocable sense of belonging for millions of AAPIs in the United States. For additional information about TAAF, please visit www.taaf.org or follow @TAAForg on Instagram, LinkedIn, X, Facebook or TikTok.

About the Role

TAAF believes in the power of awareness, conversation, and storytelling to advance our mission of serving the Asian American and Pacific Islander community in its pursuit of belonging and prosperity free from discrimination, slander, and violence.

We are looking for a curious, passionate, and strategic Senior Graphic Designer to support the evolution of TAAF's visual brand. As a senior creative thought partner, this person will help to shape the visual direction of our most visible campaigns, initiatives, and events, while serving as a steward of the TAAF brand, ensuring excellence, consistency, and cohesion across every touchpoint. From designing owned social content and integrated digital and print campaigns to developing new visual identities for programs, events, and research initiatives, this role balances high-level creative concepting with hands-on execution in close partnership with the Deputy Director of Brand & Creative.

This role is highly collaborative, partnering across the Communications & Marketing team and with teams throughout the organization to bring ideas to life through thoughtful, impactful design. As TAAF continues to grow, we're excited for this creative leader to help define, elevate, and scale our brand, ensuring our visual identity reflects the ambition of our mission and resonates with the communities we serve.

Responsibilities

• Translate TAAF’s brand identity into cohesive, impactful visual systems that express the organization’s mission across digital, experiential, and organizational touchpoints.
• Own and update TAAF’s brand materials including brand guidelines, marketing collateral, and design systems.
• Partner with the Deputy Director of Brand & Creative and cross-functional teams to develop and execute creative strategies that support organizational priorities, campaigns, programs, and events.
• Support the creative development of new initiatives—including research reports, events, campaigns, and programs—by creating distinct visual identities, inclusive of logos, typography systems, graphic elements, and supporting brand assets.
• Occasionally present creative concepts to executive leadership and stakeholders, incorporating feedback while maintaining design integrity and brand consistency.
• Design and execute integrated marketing assets across digital and print channels, including social media, email marketing, websites, reports, presentations, one-pagers, and fundraising materials.
• Help lead the visual design and brand expression for TAAF's flagship events, including the 1,000+ attendee TAAF Summit, as well as donor events, convenings, and community activations. Responsibilities include environmental graphics, stage design, event collateral, signage, presentations, and attendee-facing materials. Knowledge of designing and preparing print files is crucial.
• Create compelling visual communications and assets for TAAF's core programs, including TALA, AAPI History Hub, TAAF Cities, and other strategic initiatives.
• Develop motion graphics, animations, and dynamic visual content that enhance storytelling and audience engagement.
• Ensure creative excellence and consistency across all brand touchpoints while maintaining high standards for typography, layout, accessibility, and user experience.
• Manage external creative partners, freelancers, and production vendors on a project-by-project basis.
• Support and improve creative operations, including project workflows, asset management, version control, production timelines, and approval processes.
• Stay informed on design trends, emerging technologies, and nonprofit marketing best practices to continuously elevate TAAF's creative output.

Education and Experience

• 6 - 8+ years of experience in graphic design, brand design, or visual communications within an in-house creative team, agency, nonprofit, or mission-driven organization.
• Undergraduate degree in Graphic Design, Visual Communications, Fine Arts, or a related field.
• Experience leading creative projects from concept through execution and production.

Skills and Knowledge

• Expert proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop) and Figma.
• Strong understanding of brand systems and visual identity development, with experience building and applying design standards across multiple channels.
• Deep knowledge of digital and print production best practices, including file preparation, vendor management, accessibility considerations, and platform-specific optimization.
• Exceptional portfolio demonstrating brand identity development, campaign design, marketing communications, event branding, and multi-channel creative execution.
• Strong conceptual thinker with the ability to translate complex ideas into compelling visual narratives.
• Experience presenting creative work and strategic recommendations to senior stakeholders and incorporating feedback effectively.
• Ability to manage multiple priorities simultaneously while maintaining attention to detail and high-quality execution.
• Excellent communication, collaboration, and project management skills.
• Strong typography, information hierarchy, and editorial layout capabilities.
• Understanding of nonprofit, advocacy, cultural, or mission-driven organizations is preferred.
• Experience with motion design, animation, After Effects, video editing, or other multimedia storytelling tools.
• Ability to transform organizational narratives into simple, digestible, and inspirational messages.

The Asian American Foundation (TAAF) is committed to salary transparency and pay equity. The hiring range for this position is $89,000 - $101,000 which is carefully benchmarked against the market to ensure competitiveness. Final offers are determined through a structured analysis of relevant experience, skills, and role scope to ensure internal pay equity.

At TAAF, we invest in your health and financial future with competitive pay, full medical, dental, and vision coverage, and a 100% 401(k) match on the first 5% of your salary.

Equal Opportunity Employer

TAAF is deeply committed to being a diverse, inclusive, and equitable place to work. We encourage people of all backgrounds, experience, and perspectives to apply.