Senior Graphic & Brand Designer, Hybrid

Staffmark Group; Nashville (TN); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Full benefits

Bonus structure

Job summary

Staffmark Group is seeking a Senior Designer/Brand for a health and wellness client in Nashville. You will shape brand identity, own complex campaigns, and partner with a Creative Director and external agency to scale a brand system across ecommerce, social, packaging, and events.

The role ships a senior, individual-contributor profile with ownership of hero brand work and collaboration with cross-functional teams, including marketing, sales, and partners.

Qualifications

• 5+ years of professional design experience in an agency, in-house brand team, or consumer-focused org.
• Strong portfolio showing craft, typography, composition, and cohesive visual systems.
• Experience leading design projects from concept through final execution.
• Proficiency translating strategy and messaging into compelling creative.
• Experience with packaging, motion design, or related brand workflows.

Responsibilities

• Lead day-to-day creative for an assigned hero brand, understanding consumers and brand priorities.
• Manage complex design projects from brief to production and launch.
• Translate brand strategy into cohesive visual systems across channels.
• Expand concepts across ecommerce, digital, social, retail, packaging, events.
• Support brand overhaul work with internal teams and external agencies.
• Provide design guidance and mentorship to junior designers when appropriate.

Skills

Brand design

Creative leadership

Typography

Campaign development

Tools

Adobe Creative Cloud

Figma

Job description

Senior Designer, Brand

Schedule: Monday-Friday, 8:00 AM-5:00 PM

Location: Nashville, TN

Hybrid: Work from home Tuesdays and Thursdays

Portfolio link must be accessible via resume to be considered

About Our Client

Our client is a fast-growing health and wellness company focused on innovative, science-backed nutritional supplements. Known for its creatine products, the company offers a growing portfolio designed to support performance, cellular energy, and overall wellness.

Position Summary

Our client is preparing for an exciting evolution of one of its priority consumer brands and is looking for a Senior Designer / Brand Creative Lead to help shape how that next chapter comes to life. Working alongside the Creative Director and an external branding agency, this person will bring valuable in-house brand knowledge to the creative process and help transform the evolving identity into a distinctive, practical, and scalable system.

This is a senior individual-contributor role for a designer who wants meaningful ownership, not simply a steady stream of assets to produce. You will serve as a trusted creative partner for an assigned hero brand, leading complex projects from concept through final execution and bringing the brand to life across campaigns, ecommerce, social media, retail, packaging, events, and other consumer touchpoints.

Responsibilities

• Serve as the primary day-to-day creative lead for an assigned hero brand, developing a strong understanding of its consumers, products, visual identity, and business priorities.
• Lead complex design projects from initial brief and concept development through final production and launch.
• Translate approved brand strategy, messaging, and creative direction into cohesive visual systems and channel-ready creative.
• Develop and extend campaign concepts across ecommerce, digital, social media, retail, packaging, events, presentations, and other brand touchpoints.
• Play a central role in the upcoming brand overhaul, partnering with the Creative Director and external agency to develop, evaluate, and implement the new identity.
• Bring thoughtful concepts, visual references, creative territories, and design rationale to brand and campaign discussions.
• Maintain a consistently high standard for typography, composition, imagery, layout, consistency, and finished creative work.
• Collaborate closely with Brand, Integrated Marketing, Ecommerce, Sales, Events, agency partners, and other cross-functional teams.
• Provide design guidance and informal mentorship to production designers and junior creative partners when appropriate.
• Help strengthen creative templates, workflows, standards, and systems that allow the team to scale while maintaining brand consistency and quality.
• Other duties as assigned.

Requirements

• 5+ years of professional design experience, ideally within an agency, in-house brand team, or consumer-focused organization.
• Strong portfolio demonstrating exceptional design craft, typography, composition, and cohesive visual systems across multiple channels.
• Demonstrated experience independently leading design projects from concept development through final execution.
• Strong knowledge of brand identity and visual systems, with the ability to translate strategy and messaging into compelling creative expression.
• Experience creating integrated campaign work across digital, social media, ecommerce, retail, packaging, or related consumer touchpoints.
• Ability to work within approved creative direction while bringing a clear point of view, thoughtful recommendations, and strong design rationale.
• Advanced proficiency with Adobe Creative Cloud and Figma.
• Excellent attention to detail and a consistently high standard for finished work.
• Ability to manage multiple projects, priorities, deadlines, and stakeholders while communicating risks or dependencies early.
• Strong collaboration and communication skills, including the ability to receive, interpret, and act on creative feedback constructively.
• Experience in consumer-packaged goods, wellness, beauty, lifestyle, food and beverage, or retail.
• Experience partnering with branding or creative agencies during a rebrand or major identity evolution.
• Experience with packaging, motion design, production, or other modern brand and digital workflows.
• Experience providing creative guidance or mentorship to junior and production-level designers.

Benefits

Full line of benefits, Salary + Bonus Structure based on individual and company performance!

Equal Opportunity & Diversity

Digital People is an equal opportunity employer. All applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other legally protected status. Digital People offers reasonable accommodations for qualified individuals with disabilities; contact your local branch for inquiries. Digital People is an E-Verify employer. See our Privacy Notice for Candidates and Employees/Contractors at https://smgroupna.com/privacy-notice-for-candidates-and-employees-contractors. By applying, you consent to receive AI-generated and non-AI-generated calls, texts, or emails from Staffmark Group, its affiliates, and partners. Frequency varies and message/data rates may apply. Reply STOP to cancel or HELP for help.