Senior Google Ads Strategist

Riviera HR; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Riviera H.R. is seeking a Senior Google Ads Strategist for a full-time remote role. You will plan, execute, and optimize campaigns across search, display, video, and Performance Max for a diverse client portfolio.

Collaborate with account managers and creative teams to ensure accurate tracking and ROI-focused results. You will conduct in-depth keyword research, manage budgets, and develop data-driven strategies with testing roadmaps.

Qualifications

• Strong expertise in Google Ads campaigns across search, display, video, and Performance Max.
• Advanced keyword research and audience segmentation for multi-account management.
• Proficiency with analytics and tracking tools and comfort with performance metrics.
• Strategic media planning, testing frameworks, and optimisation roadmaps aligned with client goals.
• Clear communication for reporting insights and collaborating with cross-functional teams.
• Experience in remote, fast-paced environments and agency or multi-client setups.

Responsibilities

• Plan, execute, and optimize Google Ads campaigns for a diverse client portfolio.
• Conduct in-depth keyword and audience research to inform strategies.
• Build and manage search, display, video, and Performance Max campaigns.
• Monitor performance, adjust budgets and bidding, and drive ROI improvements.
• Prepare clear performance reports and insights for clients and internal stakeholders.
• Collaborate with account managers and creative teams to ensure accurate tracking.
• Stay updated on Google Ads best practices and policy changes and identify growth opportunities.

Skills

Google Ads

Keyword research

Analytics tools

Media planning

A/B testing

Reporting & insights

Remote work

Agency experience

Tools

Google Analytics

Google Tag Manager

Conversion tracking

Data dashboards

Job description

Riviera H.R. is a specialized recruitment and training company dedicated to the hospitality industry.

With a deep passion for hotels, restaurants, and luxury hospitality, we provide an exclusive talent network and targeted local expertise across the Principality of Monaco and the French Riviera.

Our team supports hospitality businesses in building exceptional teams, selecting tailor‑made profiles ranging from commis and operational staff to senior managers and executive leaders. We help clients assemble complete, high‑performing teams aligned with their standards, culture, and operational goals.

In addition to recruitment, Riviera H.R. designs and delivers customised training programmes for hospitality professionals. Through practical, team‑focused learning, we help organisations strengthen service quality, develop talent, and respond effectively to the evolving demands of the industry.

Role Description

The Senior Google Ads Strategist at Riviera HR is a full‑time remote role focused on planning, executing, and optimizing Google Ads campaigns for a diverse portfolio of clients. This role involves conducting in-depth keyword and audience research, building and managing search, display, video, and Performance Max campaigns, and continuously monitoring performance to improve ROI and achieve client objectives. The Senior Google Ads Strategist will create data‑driven strategies, develop testing roadmaps, manage budgets and bidding, and prepare clear performance reports and insights for clients and internal stakeholders. Day‑to‑day tasks include collaborating with account managers and creative teams, ensuring accurate tracking and conversion measurement, staying current with Google Ads best practises and policy changes, and proactively identify growth opportunities across accounts.

Qualifications

• Strong expertise in Google Ads campaign management, including search, display, video, and Performance Max, with a track record of delivering measurable results.
• Advanced skills in keyword research, audience segmentation, bidding strategies, and budget optimisation across multiple accounts.
• Proficiency with analytics and tracking tools (e.g., Google Analytics, Google Tag Manager, conversion tracking, data dashboards) and comfort working with performance metrics.
• Ability to develop strategic media plans, testing frameworks (A/B tests), and optimisation roadmaps aligned with client business goals.
• Clear, concise communication skills for explaining complex campaign performance and writing insights‑driven reports, and collaborating with cross‑functional teams.
• Experience working in remote, fast‑paced environments, with strong time management, organisation and empowerment focuses.
• Prior experience in agency or multi-client environments is highly beneficial; familiarity with HR, recruitment, or professional services industries is a plus.