Senior Google Ads & Growth Strategist (Remote)

Blacksmith Agency LLC; United States; Hybrid; USD 85,000 - 140,000; Full time

Job summary

Blacksmith Agency in the United States is seeking a Google Ads Specialist to lead strategy and performance across paid search, paid social, SEO and conversion optimization for a diverse client portfolio. In this hybrid role you will join sales calls to shape scope, oversee internal and external specialists, build growth roadmaps and ensure campaigns deliver measurable outcomes.

You will own results, reporting, QA and continual improvement, present monthly and quarterly performance summaries to

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Strong experience running paid and organic channels at the same time.
• Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimization.
• Ability to build and articulate strategic recommendations for clients and account executives.
• A track record of overseeing execution teams and managing deliverable quality.
• Sharp analytical skills and the ability to diagnose performance issues fast.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC

SEO

Multi-channel

Analytical

Client leadership

Strategic recommendations

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Job description

Blacksmith Agency in the United States is seeking a Google Ads Specialist to lead strategy and performance across paid search, paid social, SEO and conversion optimization for a diverse client portfolio. In this hybrid role you will join sales calls to shape scope, oversee internal and external specialists, build growth roadmaps and ensure campaigns deliver measurable outcomes.

You will own results, reporting, QA and continual improvement, present monthly and quarterly performance summaries to