Senior Global Event Ops Leader for Growth & ROI

Geotab; Atlanta (GA); Hybrid; USD 110,000 - 135,000; Full time

Benefits offered by this job

Flex working arrangements

Home office reimbursement

Baby bonus & parental leave

Online learning and networking

EV purchase incentive

Medical and dental benefits

Retirement savings program

Job summary

Geotab is seeking a Senior Event Operations Manager to lead the global events program by aligning marketing, sales, and finance strategies. You will own the financial governance, data flow, and vendor management to ensure profitable events and scalable growth.

You will drive ROI analysis, lead lifecycle campaigns, and optimize budgets while collaborating with cross-functional teams. The role demands strong Salesforce and marketing automation experience within a dynamic, hybrid work model.

Qualifications

• 8–10 years of experience in Marketing Operations, Revenue Operations, or Commercial Event Operations, in a high-volume, high-budget B2B environment.
• Bachelor’s degree in Business Administration, Marketing, or related field.
• Equivalent combination of education and/or work experience may be substituted.
• Expert-level proficiency in Salesforce; Salesforce Administrator certification is a strong plus.
• Strong working knowledge of marketing automation platforms (Marketo, HubSpot, Pardot).
• Hands-on experience with event software/registration platforms (Cvent, Bizzabo, Splash, RainFocus).
• Proven ability to manage multi-million dollar budgets and optimize event spend.
• Data-driven with knowledge of lead lifecycles, pipeline attribution, and B2B sales funnels.
• Exceptional organizational skills; able to manage timelines and cross-functional teams.

Responsibilities

• Own the operational engine, data flow, and financial governance that make our events profitable.
• Advocate for strategic investment, drive partnership value, and lead cross-functional teams between Marketing, Sales, and Finance.
• Define the event campaign narrative and influence GTM priorities.
• Manage centralized financial tracking aligned with budgets and spend targets.
• Oversee vendor invoicing, procurement, and contract tracking with Finance.
• Calculate and report on ROI, CPL, and sponsorships/fees for events.
• Maintain data hygiene and ensure real-time routing of event leads to sales reps.
• Serve as Salesforce administrator for events, campaigns, hierarchies, and dashboards.
• Design pre- and post-event marketing workflows using Marketo/HubSpot/Pardot.
• Ensure data sync between event platforms and Salesforce CRM.
• Build centralized dashboards for leadership on event performance and pipeline impact.
• Track KPIs like MQLs, opportunity influence, and deal velocity.

Skills

Marketing Operations

Revenue Operations

Lead lifecycles

Cross-functional leadership

Salesforce

Marketing automation

Education

Bachelor’s degree in Business/Marketing

Tools

Salesforce

Marketo

HubSpot

Pardot

Cvent

Bizzabo

Splash

RainFocus

Job description

Geotab is seeking a Senior Event Operations Manager to lead the global events program by aligning marketing, sales, and finance strategies. You will own the financial governance, data flow, and vendor management to ensure profitable events and scalable growth.

You will drive ROI analysis, lead lifecycle campaigns, and optimize budgets while collaborating with cross-functional teams. The role demands strong Salesforce and marketing automation experience within a dynamic, hybrid work model.