Senior Field Marketing Manager

Sonova Group; United States; Remote; USD 98,000 - 122,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

401k plan with company match

Paid parental bonding leave

Hearing aid discount for employees and

family

Job summary

Sonova seeks a Senior Field Marketing Manager to lead strategic, multi-channel marketing for healthcare practices across the United States. This remote role collaborates with Key Account Managers and cross-functional teams to drive patient engagement and practice growth.

You will plan annual campaigns, manage budgets, measure ROI, and advise on market opportunities to maximize marketing impact in local markets.

Qualifications

• Bachelor’s degree in marketing or related field is required.
• 5–7+ years in healthcare/medical/B2B marketing with multi-channel campaigns.
• Experience supporting healthcare practices and physician marketing preferred.

Responsibilities

• Strategic Marketing Planning with practice leadership and KAMs to create annual plans.
• Manage integrated campaigns across digital, print, email, social, and more.
• Provide practice marketing support to attract patients and strengthen engagement.
• Conduct in-market visits and develop actionable recommendations with KAMs.
• Collaborate with Creative, Digital Marketing, Content and Operations teams.
• Monitor marketing analytics and ROI to drive continuous improvement.
• Oversee budgets and coordinate vendors to ensure quality execution.

Skills

Strategic marketing

Multi-channel campaigns

Budget management

Data analytics

Project management

Cross-functional collaboration

Communication skills

CRM systems

Education

Bachelor’s degree in marketing

Tools

CRM systems

Marketing automation tools

Microsoft Office

Job description

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At Sonova, we envision a world where everyone can enjoy the delight of hearing. This vision inspires us and fuels our commitment to developing innovative solutions that improve hearing health and human connection - from personal audio devices and wireless communication systems to hearing aids and cochlear implants. We're dedicated to providing outstanding customer experiences through our global audiological care services, ensuring that everyone has the opportunity to engage fully with the world around them.

Guided by a culture of continuous improvement that fosters resilience and self-motivation, our team is united by a shared commitment to excellence and a deep sense of pride in our work, each of us playing a vital role in creating meaningful change,

Here you’ll find a diverse range of opportunities that span both consumer and medical solutions and the freedom to shape your career while making an impact on the lives of others. Join us in our mission to create a more connected world, where every voice is heard and every story matters.

Remote, United States

Senior Field Marketing Manager

Remote

The Senior Field Marketing Manager serves as the organization's field marketing subject matter expert, bringing strategic marketing expertise directly to customers and collaborating closely with Key Account Managers and cross-functional teams. This role acts as a trusted marketing advisor, helping practices identify growth opportunities, strengthen patient and provider engagement, and implement marketing strategies tailored to local market dynamics. Through in-market engagement, strategic planning, and data-driven recommendations, the Senior Field Marketing Manager helps customers achieve measurable business growth and maximize the impact of their marketing investments.

Responsibilities:

• Strategic Marketing Planning: Partner with practice leadership and Key Account Managers (KAMs) to understand business objectives, growth priorities, competitive conditions, local market opportunities, patient demographics, market insights, and campaign performance; develop customized marketing strategies and annual plans that increase patient awareness, engagement, and community presence.
• Integrated Campaign Management: Plan, execute, optimize, and refine campaigns across digital, email, print, social media, direct mail, website content, and community outreach; manage timelines, creative development, production, approvals, and execution with internal teams, vendors, and agency partners, using established templates and workflows while tailoring programs to customer needs, brand standards, and each practice’s positioning.
• Practice Marketing Support: Serve as the primary marketing advisor for assigned practices, recommending strategies to attract new patients, retain existing patients, and increase service awareness; support physician marketing, referral relationship development, community outreach, and the creation of tailored marketing materials, promotional assets, and patient communications.
• Field Engagement: Conduct regular in-market and on-site customer visits to assess business needs, identify growth opportunities, complete practice marketing assessments, develop actionable recommendations, coach customer stakeholders on marketing best practices, and partner with KAMs during customer engagements and strategic planning sessions.
• Collaboration and Communication: Build strong partnerships with KAMs and collaborate with Creative, Digital Marketing, Content, and Operations teams to deliver cohesive, high-quality marketing solutions; clearly communicate plans, timelines, results, and recommendations, and jointly present quarterly performance insights, campaign outcomes, future opportunities, and recommendations during quarterly business reviews.
• Performance Measurement and Success: Monitor results through marketing analytics, CRM platforms, and digital reporting tools; analyze lead generation, patient inquiries and appointments, patient and customer engagement, website traffic, digital advertising, email performance, campaign effectiveness, ROI, customer satisfaction, and program adoption; provide recommendations for continuous improvement, with success also measured by timely, high-quality execution and strong stakeholder collaboration.
• Budget and Vendor Management: Manage marketing budgets for assigned practices and initiatives; coordinate vendors, agencies, printers, and digital partners to ensure high-quality execution; and deliver projects on time and within budget.

More about you:

• Bachelor’s degree in marketing, business, communications, or a related field required.
• 5–7+ years of experience in healthcare, medical, B2B, or B2B2C marketing, with demonstrated success managing integrated, multi-channel marketing campaign required.
• Experience supporting healthcare practices, healthcare organizations, or provider groups, including physician-practice marketing, community marketing, and patient acquisition and retention strategies is preferred.
• Strong project management and organizational skills, with the ability to use data and performance insights to guide marketing decisions; marketing consulting and advisory skills are preferred.
• Strong communication, presentation, and cross-functional collaboration skills, with the ability to work effectively with practice stakeholders, leadership, and internal teams.
• Ability to influence practice leadership and internal stakeholders through clear recommendations and strategic guidance, supported by expertise in multi-channel campaign management, digital marketing strategy, analytics and reporting, and budget management.
• Proficiency with Microsoft Office, common marketing technology platforms, CRM systems, marketing automation tools, and digital marketing analytics; experience with AI-enabled marketing tools and automation is preferred.

A minimum of 200Mb/sec download and 10Mb/sec upload speed internet connectivity is required to support any remote/hybrid employee functionality at Sonova

What we offer :

• Medical, dental and vision coverage*
• Health Savings, Health Reimbursement, Flexible Spending/Dependent Care Accounts
• TeleHealth options
• 401k plan with company match*
• Company paid life/ad&d insurance
  • Additional supplemental life/ad&d coverage available
• Company paid Short/Long-Term Disability coverage (STD/LTD)
  • STD LTD Buy-ups available
• Accident/Hospital Indemnity coverage
• Legal/ID Theft Assistance
• PTO (or sick and vacation time), floating Diversity Day, & paid holidays*
• Paid parental bonding leave
• Employee Assistance Program (24/7 mental health support hotline, 5 company paid counseling sessions and more)
• Robust Internal Career Growth opportunities
• Hearing aid discount for employees and family
• Internal social recognition platform

This role's pay range is between: $97,584/yr - $121,980/yr. This role is also bonus eligible.

How we work:

At Sonova, we prioritize the well-being of our employees and foster an inclusive environment that promotes engagement and collaboration. Our team-customized hybrid work model empowers teams to balance individual needs with business goals, offering flexibility and individualized time management. We recognize the importance of life outside of work and strive to create a supportive and motivating workplace where innovation thrives.

Sonova is an equal opportunity employer.

We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate’s ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.