Senior Field Marketing Manager

West Fraser; Minnesota; Remote; USD 110,000 - 170,000; Full time

Job summary

West Fraser is seeking a senior leader to guide a team of eight field marketing professionals responsible for representing West Fraser wood products across assigned markets in the United States. The role emphasizes strategic direction, coaching, and performance management while aligning regional plans with sales and marketing objectives.

The position is remote with regular travel within the assigned region and to other locations as business needs require.

Qualifications

• Bachelor’s degree or equivalent in field related to field marketing, sales, construction, building materials, or wood products.

Responsibilities

• Lead, coach, develop, and hold accountable a team of eight field marketing professionals responsible for assigned geographic territories.
• Set clear expectations, priorities, and performance objectives aligning team work with sales and marketing goals.
• Conduct regular one-on-one meetings, performance discussions, field visits, and development planning.
• Allocate territories, accounts, and workloads to support market coverage and team productivity.
• Provide oversight for regional marketing programs involving pro-dealers, retail accounts, builders, contractors, architects, engineers, and industrial customers.
• Ensure the team maintains strong customer relationships through service, follow-up, and technical support.
• Promote new and existing West Fraser products with consistent product messaging.
• Serve as senior subject matter resource for technical questions and cross-functional coordination.
• Oversee market intelligence and reporting on product usage, construction activity, customer needs, and competitive threats.
• Partner with Sales, Marketing, mill operations, technical resources, HR, and other stakeholders to resolve issues and achieve objectives.

Skills

Team leadership

Coaching

Performance management

Strategic planning

Education

Bachelor’s degree

Tools

Microsoft Outlook

Microsoft Word

Microsoft Excel

PowerPoint

Microsoft Teams

Job description

The successful candidate will lead a team of eight field marketing professionals responsible for representing West Fraser wood products across assigned territories within the new home, multifamily, commercial construction, building materials, and industrial markets. This leader will provide strategic direction, coaching, performance management, and operational oversight while ensuring the team serves as a trusted technical resource, product expert, and business partner to customers. The role is accountable for aligning regional field marketing plans with West Fraser’s sales and marketing objectives, strengthening key customer relationships, developing employees, and driving consistent execution across the team. This is a remote position with regular travel within the assigned region and to other locations as business needs require.

Responsibilities

• Lead, coach, develop, and hold accountable a team of eight field marketing professionals responsible for assigned geographic territories
• Set clear expectations, priorities, and performance objectives that align the team’s work with West Fraser’s sales, marketing, customer, and business goals
• Conduct regular one-on-one meetings, performance discussions, field visits, and development planning to strengthen employee capability, engagement, and readiness for future opportunities
• Allocate territories, accounts, projects, and workloads to support effective market coverage, customer service, and team productivity
• Provide oversight and guidance for regional marketing programs involving pro-dealers, retail accounts, builders, contractors, architects, engineers, and industrial customers
• Ensure the team builds and maintains strong customer relationships through excellent service, proactive follow-up, technical support, and a thorough understanding of customer business needs
• Guide the promotion of new and existing West Fraser products and ensure consistent, accurate product and application messaging in the marketplace
• Serve as the senior subject matter resource for the team and coordinate appropriate internal support for technical questions, product applications, building-code issues, and customer concerns
• Oversee market intelligence and reporting related to product usage, construction activity, customer needs, competitive threats, and emerging opportunities across the team’s territories
• Partner closely with Sales, Marketing, mill operations, technical resources, Human Resources, and other internal stakeholders to resolve issues and achieve shared objectives
• Support consistent and timely handling of product concerns and claims by ensuring appropriate documentation, communication, escalation, and cross-functional coordination
• identify performance gaps; Represent West Fraser at customer meetings, industry events, trade associations, conferences, and other market-facing activities when senior leadership involvement is appropriate
• Contribute informed field perspectives to broader organizational planning, product strategy, sales initiatives, and marketing programs

Qualifications

• Bachelor’s degree in a related field or an equivalent combination of education and relevant experience in field marketing, sales, construction, building materials, or the wood products industry
• Ten or more years of progressively responsible experience related to home construction, commercial construction, building materials, industrial markets, wood products, field marketing, technical sales, or a closely related industry
• Demonstrated experience leading, coaching, and developing employees, including setting expectations, managing performance, and supporting career development
• Strong knowledge of construction practices, building materials, building codes, product applications, and the needs of builders, dealers, contractors, and other channel partners
• Proven ability to translate organizational objectives into regional plans, team priorities, measurable goals, and consistent field execution
• Strong business judgment and the ability to analyze market information, customer needs, product usage, performance trends, and competitive threats
• Excellent planning, organization, prioritization, and time-management skills, with the ability to lead a geographically dispersed team and manage competing demands
• Strong technical aptitude and the ability to guide others in communicating complex product and application information clearly and accurately
• Proficiency with Microsoft Outlook, Word, PowerPoint, Excel, Teams, and other systems used for communication, planning, reporting, and performance management
• Ability and willingness to travel regularly within the assigned region and to other locations as business needs require
• Experience leading a geographically dispersed field sales, field marketing, technical, or customer-facing team
• Engineering, architecture, building science, construction management, or related professional education or accreditation
• Advanced knowledge of structural wood products, including OSB, plywood, lumber, and engineered wood products
• Experience reading and interpreting construction documents, specifications, and applicable building-code requirements
• Experience partnering with sales, marketing, manufacturing, technical, and Human Resources teams in a matrixed organization