Senior Field Marketing Manager

West Fraser; Minneota (MN); Remote; USD 130,000 - 190,000; Full time

Job summary

West Fraser is seeking a senior leader to guide a team of eight field marketing professionals representing West Fraser wood products across assigned territories. The role requires strategic direction, coaching, and operational oversight to ensure alignment with sales and marketing objectives while strengthening customer relationships.

The position is remote with travel within the region and to other locations as needed, and demands extensive experience in field marketing, construction markets,

Qualifications

• Bachelor’s degree in related field or equivalent education/experience in field marketing, sales, construction, or wood products
• Ten+ years of progressively responsible experience in home construction, commercial construction, building materials, or related industries
• Demonstrated experience leading, coaching, and developing employees and managing performance
• Strong knowledge of construction practices, building materials, codes, product applications, and channel partner needs
• Ability to translate organizational objectives into regional plans and measurable field execution
• Proficiency with Microsoft Office suite and collaboration tools
• Willingness to travel regularly within assigned region and to other locations as needed

Responsibilities

• Lead, coach, develop, and hold accountable a team of eight field marketing professionals responsible for assigned geographic territories
• Set clear expectations, priorities, and performance objectives aligning team work with West Fraser’s goals
• Conduct regular one-on-one meetings, performance discussions, field visits, and development planning
• Allocate territories, accounts, and workloads to support market coverage and productivity
• Oversee regional marketing programs involving pro-dealers, retail accounts, builders, contractors, and industrial customers
• Maintain strong customer relationships through service, support, and understanding customer needs
• Coordinate product messaging and application guidance across markets
• Serve as senior SME for the team and coordinate internal support for technical questions
• Oversee market intelligence and reporting on product usage, construction activity, and opportunities
• Collaborate with Sales, Marketing, mill operations, tech resources, HR, and others to meet objectives
• Support timely handling of product concerns and claims with cross-functional coordination
• Represent West Fraser at customer meetings, industry events, and trade associations as needed
• Contribute field perspectives to planning, product strategy, and marketing programs

Skills

Leadership & coaching

Strategic planning

Customer relationship management

Communication skills

Team development

Market analysis

Education

Engineering, architecture, building science, construction management education

Tools

MS Outlook

Word

PowerPoint

Excel

Teams

Job description

The successful candidate will lead a team of eight field marketing professionals responsible for representing West Fraser wood products across assigned territories within the new home, multifamily, commercial construction, building materials, and industrial markets. This leader will provide strategic direction, coaching, performance management, and operational oversight while ensuring the team serves as a trusted technical resource, product expert, and business partner to customers. The role is accountable for aligning regional field marketing plans with West Fraser’s sales and marketing objectives, strengthening key customer relationships, developing employees, and driving consistent execution across the team. This is a remote position with regular travel within the assigned region and to other locations as business needs require.

Responsibilities

• Lead, coach, develop, and hold accountable a team of eight field marketing professionals responsible for assigned geographic territories
• Set clear expectations, priorities, and performance objectives that align the team’s work with West Fraser’s sales, marketing, customer, and business goals
• Conduct regular one-on-one meetings, performance discussions, field visits, and development planning to strengthen employee capability, engagement, and readiness for future opportunities
• Allocate territories, accounts, projects, and workloads to support effective market coverage, customer service, and team productivity
• Provide oversight and guidance for regional marketing programs involving pro-dealers, retail accounts, builders, contractors, architects, engineers, and industrial customers
• Ensure the team builds and maintains strong customer relationships through excellent service, proactive follow-up, technical support, and a thorough understanding of customer business needs
• Guide the promotion of new and existing West Fraser products and ensure consistent, accurate product and application messaging in the marketplace
• Serve as the senior subject matter resource for the team and coordinate appropriate internal support for technical questions, product applications, building-code issues, and customer concerns
• Oversee market intelligence and reporting related to product usage, construction activity, customer needs, competitive threats, and emerging opportunities across the team’s territories
• Partner closely with Sales, Marketing, mill operations, technical resources, Human Resources, and other internal stakeholders to resolve issues and achieve shared objectives
• Support consistent and timely handling of product concerns and claims by ensuring appropriate documentation, communication, escalation, and cross-functional coordination
• identify performance gaps; Represent West Fraser at customer meetings, industry events, trade associations, conferences, and other market-facing activities when senior leadership involvement is appropriate
• Contribute informed field perspectives to broader organizational planning, product strategy, sales initiatives, and marketing programs

Qualifications

• Bachelor’s degree in a related field or an equivalent combination of education and relevant experience in field marketing, sales, construction, building materials, or the wood products industry
• Ten or more years of progressively responsible experience related to home construction, commercial construction, building materials, industrial markets, wood products, field marketing, technical sales, or a closely related industry
• Demonstrated experience leading, coaching, and developing employees, including setting expectations, managing performance, and supporting career development
• Strong knowledge of construction practices, building materials, building codes, product applications, and the needs of builders, dealers, contractors, and other channel partners
• Proven ability to translate organizational objectives into regional plans, team priorities, measurable goals, and consistent field execution
• Strong business judgment and the ability to analyze market information, customer needs, product usage, performance trends, and competitive threats
• Excellent planning, organization, prioritization, and time-management skills, with the ability to lead a geographically dispersed team and manage competing demands
• Strong technical aptitude and the ability to guide others in communicating complex product and application information clearly and accurately
• Proficiency with Microsoft Outlook, Word, PowerPoint, Excel, Teams, and other systems used for communication, planning, reporting, and performance management
• Ability and willingness to travel regularly within the assigned region and to other locations as business needs require
• Experience leading a geographically dispersed field sales, field marketing, technical, or customer-facing team
• Engineering, architecture, building science, construction management, or related professional education or accreditation
• Advanced knowledge of structural wood products, including OSB, plywood, lumber, and engineered wood products
• Experience reading and interpreting construction documents, specifications, and applicable building-code requirements
• Experience partnering with sales, marketing, manufacturing, technical, and Human Resources teams in a matrixed organization