Senior Field Marketing Manager

The Birner Group, Renewal By Andersen; Mechanicsburg (Cumberland County); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Relocation assistance available

401(k) with company match

Health, Dental, and Vision Insurance

Paid Time Off

Paid Holidays

Employee Discounts

Health Savings Account (HSA)

Life Insurance

Job summary

Renewal by Andersen is seeking a Senior Marketing Manager to lead field marketing initiatives across Central Pennsylvania. You will oversee Retail Marketing, Events, and RSVP Dinner programs while managing and developing a team of Brand Ambassadors responsible for generating qualified leads and growing the business.

The role emphasizes coaching, performance metrics, and collaboration with leadership to drive growth in a high-visibility market.

Qualifications

• 5+ years of leadership in marketing, sales, events, or related fields.
• Experience leading field marketing, events, or retail programs.
• Proven coaching and developing high-performing teams.
• Strong analytics and KPI management skills.
• Excellent communication and relationship-building abilities.

Responsibilities

• Lead strategy, execution, and performance of field marketing across Central Pennsylvania.
• Coach and develop Brand Ambassadors across the territory.
• Manage retail marketing, events, and RSVP Dinner programs.
• Recruit, hire, onboard, and train top talent.
• Monitor KPIs including appointments, leads, conversion rates, and ROI.
• Provide field coaching to improve engagement and appointment-setting.
• Ensure events and programs are properly staffed and executed.
• Build relationships with retail partners and event organizers.
• Partner with leadership on growth strategies and accountability.

Skills

Leadership

Field marketing

Team development

KPI management

Communication

Tools

Microsoft Office

Job description

Senior Marketing Manager - Field Marketing

Relocation Assistance Available

Renewal by Andersen | Mechanicsburg, PA

Are you a hands-on marketing leader who thrives in the field, enjoys developing high-performing teams, and loves turning strategy into results?

Renewal by Andersen is seeking a Senior Marketing Manager to lead our face-to-face marketing programs across Central Pennsylvania. In this highly visible leadership role, you'll oversee Retail Marketing, Events, and RSVP Dinner programs while managing and developing a team of Brand Ambassadors responsible for generating qualified leads and growing our business.

This is an opportunity to join one of the most recognized brands in home improvement while leading a growing team and directly impacting market performance.

Relocation assistance is available for qualified candidates.

Why Join Renewal by Andersen?

• Relocation assistance available
• Industry-leading brand with over 120 years of innovation
• Career growth opportunities within a rapidly growing organization
• Lead a large territory with significant influence and visibility
• 401(k) with company match
• Paid time off and paid holidays
• Employee product discounts
• Collaborative and performance-driven culture

What You'll Do

As the Senior Marketing Manager, you'll lead the strategy, execution, and performance of field marketing initiatives throughout Central Pennsylvania.

You'll be responsible for:

• Leading, coaching, and developing Brand Ambassadors across the territory
• Managing retail marketing, event marketing, and RSVP Dinner programs
• Driving lead generation performance and marketing production goals
• Recruiting, hiring, onboarding, and training top talent
• Monitoring key performance metrics including appointments, leads, conversion rates, and ROI
• Providing field coaching to improve customer engagement and appointment-setting performance
• Ensuring events, retail locations, and marketing programs are properly staffed and executed
• Building relationships with retail partners, event organizers, and community organizations
• Partnering with leadership to develop and execute growth strategies
• Creating a culture of accountability, recognition, teamwork, and continuous improvement

What We're Looking For

We're seeking a motivated leader with experience managing field teams and driving measurable results.

Preferred Qualifications:

• 5+ years of leadership experience in marketing, sales, lead generation, customer acquisition, events, or related industries
• Experience leading field marketing, event marketing, experiential marketing, retail marketing, canvassing, or promotional teams
• Proven success coaching and developing high-performing teams
• Strong analytical skills and experience managing KPIs and performance metrics
• Excellent communication and relationship-building abilities
• Ability to organize multiple projects, locations, and priorities simultaneously
• Comfortable working in a dynamic, fast-paced environment
• Proficiency with Microsoft Office and reporting systems
• Ability to travel regularly throughout Central Pennsylvania
• Availability to support evening and weekend events when needed
• Medical, Dental, and Vision Insurance
• Life Insurance
• 401(k) with Company Match
• Health Savings Account (HSA)
• Paid Time Off
• Paid Holidays
• Employee Discounts
• Additional Voluntary Benefits

About Renewal by Andersen

Renewal by Andersen is the full-service window replacement division of Andersen Corporation and is backed by more than 120 years of innovation. We are committed to delivering an exceptional customer experience and providing our employees with opportunities to grow, develop, and succeed.

Renewal by Andersen is an Equal Opportunity Employer.