Senior External Communications Manager (US-Remote)

Avature; Morrisville (NC); Remote; USD 140,000 - 160,000; Full time

Job summary

An established industry player is seeking a passionate PR professional to join their Global External Communications team. This remote role focuses on leveraging media relationships to enhance brand visibility and reputation within the tech sector. You will be responsible for crafting compelling narratives, managing crisis communications, and leading award submissions that showcase innovation and leadership. If you are a master storyteller with a strategic mindset and a knack for engaging with top-tier media, this position offers an exciting opportunity to make a significant impact in a dynamic environment.

Qualifications

• 10+ years of PR experience, preferably in tech.
• Strong media relationships and exceptional writing skills.

Responsibilities

• Develop strategic PR coverage to position the company as a leader.
• Craft compelling narratives for media and award submissions.

Skills

Media Relations

Strategic PR

Storytelling

Crisis Communication

Data Analysis

Executive Communication

Education

Bachelor’s degree in Communications

Bachelor’s degree in Journalism

Tools

PowerPoint

Excel

Job description

* United States of America - North Carolina - Morrisville

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere.

Description and Requirements

This role can be 100% remote in the United States.

Are you a master storyteller with a passion for technology?

Do you have strong relationships with top-tier media and a knack for securing high-impact earned media coverage? Can you craft award-winning submissions that position a company and its leadership as an industry leader in Fast Company, Forbes, Fortune, TIME, and other prestigious media outlets? If so, we want you on our Global External Communications team in Lenovo’s Intelligent Devices Group (IDG).

The Intelligent Devices Group is Lenovo’s largest business unit, covering a broad portfolio that includes:

• AI-enabled devices (PCs, workstations, smartphones, tablets, monitors, accessories, and more)
• Cutting-edge software (AI agents, generative AI and more)
• IT solutions (cybersecurity, XR, smart collaboration, education, and more)

We’re seeking a hands-on, media-savvy PR professional with a deep understanding of the tech industry, popular culture, and the evolving media landscape. The ideal candidate has a proven track record of securing top-tier press coverage, earning industry accolades, and managing issues communications—all through their own expertise rather than agency support. This role requires someone who can proactively build and leverage media relationships, craft compelling narratives, and navigate fast-moving news cycles to elevate Lenovo’s brand and Intelligent Devices Group’s visibility and reputation through direct engagement and strategic execution.

Responsibilities:

Media Relations & PR Thought Leadership

• Leverage data and analysis to develop and deliver strategic PR coverage that positions Lenovo’s Intelligent Devices Group as a leader in its field across AI, innovation, and business transformation.
• Cultivate and maintain strong media relationships across consumer, business, broadcast, and tech sectors – pitching and securing bold feature stories in high-profile media publications and broadcast outlets.
• Amplify earned media stories across owned and social media for greater impact.

Award-Winning Content Development

• Lead the strategy and execution of high-profile industry award submissions, ensuring Lenovo Intelligent Devices Group’s achievements are recognized for their innovation and leadership across relevant categories.
• Craft compelling, data-driven storytelling for award entries, leveraging business milestones, technology breakthroughs, and executive vision.
• Partner with internal stakeholders across functions to develop supporting materials, including case studies and success narratives.

Issues Communications Preparedness

• Monitor potential reputational risks, proactively identify emerging issues, and develop mitigation strategies to protect Lenovo’s brand and its Intelligent Devices Group’s business interests.
• Lead rapid response efforts during crises, developing and executing real-time communication plans to manage media narratives and stakeholder concerns.
• Serve as a spokesperson and key media liaison for crisis-related inquiries, ensuring Lenovo’s position is clearly articulated and accurately represented.
• Provide counsel to senior leadership on sensitive communications, preparing executive talking points, internal briefings, and public statements.

Cross-Functional Collaboration

• Work closely with global product PR, analyst relations, thought leadership, marketing, corporate and local communications teams.
• Align PR strategy with business objectives and executive priorities, as well as align PR tactics with broader stakeholders.
• Partner with agencies and external stakeholders to amplify key messages and maximize media impact.

Required Qualifications

• Bachelor’s degree in Communications, Journalism, or a related field.
• 10+ years of PR experience (in-house or agency), preferably in tech.

Preferred Qualifications:

• Strong media relationships with influential journalists and editors (independent of agency support).
• Exceptional writing skills – must be able to craft compelling narratives and executive messaging (independent of agency support).
• Strategic thinker + hands-on executor – comfortable leveraging data to inform decisions/actions, and in rolling up your sleeves in a lean team environment.
• Experience in high-impact storytelling for media and award submissions (independent of agency support).
• Proven ability to influence stakeholders and adapt quickly in a fast-paced, global organization.
• Confident communicator with executive presence – comfortable engaging with senior leadership.
• Culturally agile – able to work effectively across international teams and time zones.
• Proficiency in PowerPoint & Excel – ability to create compelling PR decks and reports.

The base salary range budgeted for this position is $140,000 - $160,000. Individuals may also be considered for bonuses and/or commissions.

In compliance with Colorado's EPEWA, the expected application deadline for this position is August 1, 2025. This applies to both external and internal candidates.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.