Senior Executive Digital Strategist

University of Colorado System; Allenspark (CO); On-site; USD 85,000 - 91,000; Full time

Job summary

CU Boulder seeks a senior executive digital strategist to support the Chancellor’s social media presence and strategy. Lead development, creation, management, and execution of social media content for the Chancellor and Chancellor’s spouse, building a coordinated digital strategy that raises the Chancellor’s visibility and voice across platforms.

The role requires strong editorial judgment, exceptional storytelling and writing, and the ability to move quickly in a dynamic public-facing

Qualifications

• Bachelor's degree in marketing, advertising, public relations, communications, journalism, or a related field.
• 5+ years of professional experience.
• Photography, videography, and editing experience for social media.

Responsibilities

• Develop and implement editorial calendar and social media strategy for the Chancellor.
• Capture, post and monitor across platforms where the Chancellor or spouse has a presence.
• Attend campus and external events to generate content, including nights and weekends.
• Develop metric tracking and reporting to measure social media outcomes.
• Build a platform-specific strategy with goals, audiences, and measures of success.
• Ensure cohesive social presence across platforms and leverage distinct audiences.
• Collaborate with campus social media teams and content creators to aid strategy.
• Develop executive-level strategies aligning with CU Boulder priorities.
• Participate in news/media efforts and support campaigns and events for Strategic Relations.

Skills

Editorial judgment

Storytelling

Communications skills

Analytical skills

Discretion

Education

Bachelor's degree in Marketing/Advertising/PR/Communications/Journalism

Tools

Social media analytics tools

Job description

Job Summary

The Office of Strategic Relations and Communications at CU Boulderis seeking a senior executive digital strategist to support theChancellor’s social media presence and strategy! The SeniorExecutive Digital Strategist leads the strategic development,creation, management, and execution of social media content for theChancellor and Chancellor’s spouse. The position is responsible fordeveloping and delivering a coordinated digital strategy thatraises the Chancellor’s visibility and voice. It promotes thoughtleadership and builds connections to important groups. The strategyalso supports CU Boulder’s mission, priorities, and reputation. Thestrategist will develop compelling, timely and authentic contenttailored to each platform and audience; find opportunities toamplify the Chancellor’s leadership and the university’s impact;and ensure a consistent, distinctive digital presence acrosschannels. The role requires strong editorial judgment, exceptionalstorytelling and writing skills, an understanding of emergingdigital trends and the ability to move quickly and strategically ina dynamic public-facing environment.

Reporting to the senior director of chancellor communications, thisrole will work closely with the Chancellor, his executive team,staff and spouse, and with social media and content creators fromaround campus including those from strategic communications,athletics and student life.

The ideal candidate will be a highly creative content driver with ademonstrated knowledge of Instagram, LinkedIn, TikTok, X, Threads,YouTube and Facebook, while monitoring new and emergingchannels.

The role will work irregular hours, including nights and weekends,on and beyond campus in order to generate, capture and distributecontent. The position may occasionally encounter sensitiveinformation–a dedication to confidentiality is vital.

CU is an Equal Opportunity Employer and complies with allapplicable federal, state, and local laws governingnondiscrimination in employment. We are committed to creating aworkplace where all individuals are treated with respect anddignity, and we encourage individuals from all backgrounds toapply, including protected veterans and individuals withdisabilities.

Who We Are

As CU Boulder’s communications leaders, we advance the university’smission through an integrated marketing and communicationsapproach. Partnering with communication colleagues campus-wide, ourteam synthesizes expertise in strategic communications, marketing,constituent experience and technology to support CU Boulder’s brandpromise, mission, vision and strategic priorities.

Strategy + Promise + Experience

As CU Boulder’s communications leaders, we advance the university’smission through an integrated marketing and communicationsapproach. Partnering with communication colleagues campus-wide, ourteam synthesizes expertise in strategic communications, marketing,constituent experience and technology to support CU Boulder’s brandpromise, mission, vision and strategic priorities.

What Your Key Responsibilities Will Be

Chancellor social media and content generation

• Develop and implement an editorial calendar and social mediastrategy for the Chancellor.
• Capture, post and monitor various platforms where theChancellor or the Chancellor’s spouse has a presence.
• Attend campus and external events to generate content, withsome events occurring on nights and weekends.
• Develop metric tracking and reporting to measure social mediaoutcomes and refine the strategy on an ongoing basis.
• Build a comprehensive strategy specific to each social mediaplatform, with clear goals, audiences, content approaches, voice,cadence and measures of success.
• Ensure the Chancellor’s social presence is cohesive acrossplatforms while taking advantage of the distinct audiences,formats, and strengths of each channel.
• Continue to build partnerships and collaboration effortsbetween social media teams and personnel from around campus to aidin strategy, cross-sharing, content ideas and generation.
• Develop executive-level strategies that align with CU Boulderpriorities and goals.

Other duties as assigned

• Participate in news and media efforts, support marketingcampaigns, strategic events, crisis communications and other goalsand efforts for Strategic Relations and Communications or theChancellor’s office.

What You Should Know

This position will work normal business hours in addition toirregular hours, including nights and weekends, to generate anddistribute social media content for senior university leaders thataligns with the university’s strategic priorities.

What We Can Offer

• The annual salary range for this position is$85,000-$91,000.

Benefits

At the University of Colorado Boulder, we arecommitted to supporting the holistic health and well-being of ouremployees. Our comprehensive benefits package includes medical,dental, and retirement plans; generous paid time off; tuitionassistance for you and your dependents; and an ECO Pass for localtransit. As one of Boulder County’s largest employers, CU Boulderoffers an inspiring academic community and access to world-classoutdoor recreation. In fact, CU Boulder has been named one of Forbes' America's BestLarge Employers, ranking #4 among large employers in Coloradoand #28 among universities nationwide. Explore additional perks andprograms through the CU Advantage program.

Be Statements

Be ambitious. Be collaborative. Be Boulder.

What We Require

• A bachelor’s degree in marketing, advertising, publicrelations, communications, journalism, or a related field.
• 5+ years of professional job-related experience.
• Photography, videography, and editing experience, particularlyfor the social media space.
• Demonstrated understanding of how to measure, analyze, andreport on social media performance using platform- specificanalytics, web analytics, social listening and monitoring tools,and other measurement technologies.

What You Will Need

• Ability to develop and implement strategic digitalcommunications that advance organizational priorities andstrengthen engagement with key audiences.
• Exceptional storytelling, editorial judgment, andcommunications skills, with the ability to craft authentic andcompelling content for executive leaders.
• Ability to build effective partnerships and influencecollaborators across a complex organization to achieve sharedcommunication goals.
• Strong critical thinking and analytical skills, including theability to translate data, audience insights, and emerging trendsinto actionable recommendations.
• Ability to thrive in a dynamic, high-profile environment byexercising discretion, adapting to changing priorities, andmanaging multiple deadlines simultaneously.

What We Would Like You to Have

• Experience in managing social media accounts for seniorexecutives, elected officials, organizational leaders, universitypresidents/chancellors, or other high-profile figures.
• 7+ years of professional job-related experience.