Marketing and Communications Specialist

University of Colorado System; Allenspark (CO); Hybrid; USD 58,000 - 68,000; Full time

Job summary

University of Colorado Law School is seeking a Marketing and Communications Specialist to support internal and external communications and advance the school’s reputation for education, scholarship and service. The role helps implement a comprehensive marketing communications strategy regionally and nationally across faculty, staff, students, centers and programs.

Responsibilities include content creation, website updates, event communications, print collateral, and storytelling across channels

Qualifications

• Bachelor’s degree in Communications, Marketing, Public Relations, English, Business or similar field.
• 1–4 years of related marketing and communications experience.
• Experience with digital and social media management and storytelling.
• Excellent writing, editing and proofreading skills.

Responsibilities

• Write, edit, distribute and track content for diverse audiences.
• Assist with planning and logistics for the Amicus alumni magazine.
• Update the Colorado Law website and create new pages.
• Provide communications support for major events (lectures, conferences, commencements).
• Assist with print communications projects (brochures, viewbooks, flyers).
• Tell stories across channels while aligning with branding and priorities.
• Ensure content follows university brand guidelines and editorial style.
• Coordinate news submissions and pitch story ideas to outlets.

Skills

Content creation

Editing

Social media

Public relations

Storytelling

Writing

Project management

Education

Bachelor’s degree in Communications or related field

Tools

Adobe Creative Suite

Canva

WebExpressor/Drupal

Pardot

Salesforce

Job description

Job Summary

The University of Colorado Law School welcomes applications for a Marketing and Communications Specialist! This role is responsible for supporting internal and external communications of the LawSchool to sustain and enhance the school’s reputation for world-class education, scholarship and service. This position assists in the execution of a comprehensive marketing communications strategy that regionally and nationally promotes Colorado Law's faculty, staff, students, centers, and programs. This position ensures all marketing and communications activities of the law school are high-quality, consistent, and aligned with central messaging priorities and branding standards.

CU is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws governing nondiscrimination in employment. We are committed to creating a workplace where all individuals are treated with respect and dignity, and we encourage individuals from all backgrounds to apply, including protected veterans and individuals with disabilities.

Who We Are

At the Colorado Law School, we are an engaged, diverse, and welcoming community of students, staff, faculty, and alumni who help one another succeed. Our selective admissions process keeps our student body small, enabling our faculty, staff, alumni, and community to invest deeply in each student’s success. Because we take our responsibility to educate and train future lawyers very seriously, our curriculum, research centers, and experiential learning opportunities are crafted to prepare students for success in today’s changing legal environment.

What Your Key Responsibilities Will Be

Content Creation:

• Write, edit, distribute and track content for various audiences, including news stories, feature articles, profiles, website content, emails, e-newsletters (such as the monthly alumni newsletter Law Points), annual reports, talking points and classnotes.
• Assist with writing, editing, planning and logistics for the annual Amicus alumni magazine.
• Update the Colorado Law website, including the creation of new webpages and editing existing content.
• Provide communications support for major events such as lectures, conferences, alumni programs, commencement, orientation and signature law school events.
• Assist Director of Marketing and Communications in the development and coordination of print communications projects including brochures, event flyers, the admissions viewbook, admitted students' collateral, event postcards and programs, and thought-leader collateral.
• Find opportunities to tell compelling stories in creative ways across channels and audiences that exemplify Colorado Law’s mission and strategic direction.
• Ensure all content created conforms to university brand guidelines and publishing policies, editorial style, organization, and appropriateness.
• Coordinate with Marketing and Communications Director and Strategic Relations and Communications to submit news items to appropriate outlets and pitch story ideas for submission to news outlets.

Design, Photography, and Digital Communications:

• Create graphics for social media posts, event flyers, email newsletters, and web content, ensuring digital content is consistent and aligned with university brand guidelines.
• Manage the design and deployment of digital posters on law school display systems.
• Assist with managing the law school’s online calendar.
• Photograph events in the law school community and coordinate with freelance photographers for coverage of higher-profile events. Identify subjects and locations, coordinate shot lists and organize photo assets.
• Connect with Strategic Relations and Communications and campus communicators as necessary, attending communications meetings and trainings.
• Assist the director on additional projects as needed.
• Supervise and guide a student employee.

Social Media:

• Monitor social media strategies to create engaging content for all social media platforms.
• Develop and implement a content calendar to schedule and track posts.
• Be the primary manager of social media channels to provide accurate and timely outreach and information to prospective students, alumni, donors, and other friends and external audiences.
• Track metrics to increase social media reach and engagement.
• Assist with video ideation, storyboarding, and interviewing, as needed.

What You Should Know

• This role has an anticipated work schedule of Monday – Friday during regular business hours. Some evening and weekend hours may be required.
• This position has the ability to work in a hybrid work modality, with 3 days a week required to be in person during the academic year, and 2 days per week required to be in person during the summer.

What We Can Offer

• The salary range for this position is $58,200 – $67,500 annually, depending on qualifications. Relocation assistance is available within department guidelines.
• Access our Total Compensation Calculator to see what your total rewards could be for this University Staff position.

Benefits

At the University of Colorado Boulder, we are committed to supporting the holistic health and well-being of our employees. Our comprehensive benefits package includes medical, dental, and retirement plans; generous paid time off; tuition assistance for you and your dependents; and an ECO Pass for local transit. As one of Boulder County’s largest employers, CU Boulder offers an inspiring academic community and access to world-class outdoor recreation. In fact, CU Boulder has been named one Forbes' America's BestLarge Employers , ranking #4 among large employers in Coloradoand #28 among universities nationwide. Explore additional perks and programs through the CU Advantage program.

Be Statements

Be dynamic. Be supportive. Be Boulder.

What We Require

• Bachelor’s degree in Communications, Marketing, PublicRelations, English, Business or similar field. Related professional work experience may substitute on a year-for-year basis for the degree.
• One year of related marketing and communication experience.

What You Will Need

• Sound project management skills and ability to plan and organize multiple projects with established budgets, deliverables and timelines.
• Knowledge of a wide range of communications practices and tactics including research, writing, editing, integrated digital communications, social media strategy, and public relations.
• Exceptional oral communication skills.
• Highly collaborative teammate and fast learner.
• Proficiency with Microsoft Office Suite.
• Ability to dive into projects (even if they require acquisition of new skills).
• Adapt readily to changing priorities and propose/implement solutions when problems arise.
• Ability to exercise discretion in handling sensitive information and maintaining confidentiality.
• Ability to communicate professionally and cordially with students, donors, alumni, employers, faculty, staff, and other members of the community.
• Ability to promote a welcoming environment which reflects the broad diversity and backgrounds represented by our faculty, students, staff, and community members.

What We Would Like You to Have

• 3-4 years of relevant communications and marketing experience.
• Experience using graphic design programs, including the Adobe Creative Suite and/or Canva.
• Experience with website editing platforms, such as WebExpressor Drupal.
• Experience using targeted email marketing programs such as Pardot.
• Experience with CRM software, including Salesforce.
• Experience capturing photography and video for social media and websites.
• Marketing and communication experience in education/university setting.