Senior Events Manager

Salsify; United States; On-site; USD 70,000 - 110,000; Full time

Job summary

An established industry player is looking for a Senior Events Manager to elevate their corporate events and trade shows. This pivotal role involves crafting impactful event strategies that enhance brand visibility and drive sales. You'll collaborate with various teams to ensure seamless execution, manage complex logistics, and analyze event performance. If you have a knack for strategic planning and thrive in dynamic environments, this is your chance to make a significant impact in a fast-paced setting. Join a forward-thinking company where your expertise will shape memorable experiences for customers and prospects alike.

Qualifications

• 8+ years of experience in event strategy and corporate event planning.
• Proven ability to manage large-scale events with multiple stakeholders.

Responsibilities

• Develop and implement a comprehensive event strategy aligned with business objectives.
• Manage event budgets, logistics, and vendor negotiations for cost efficiency.

Skills

Event Strategy

Project Management

Budget Management

Negotiation Skills

Communication Skills

Problem-Solving

Job description

Salsify is seeking a Senior Events Manager to lead the strategy, planning, and execution of our high-impact trade shows and corporate events. This role is critical in driving brand awareness, generating sales pipeline, and creating engaging experiences for customers and prospects.

As a Senior Events Manager, you will own the end-to-end event strategy and execution, ensuring seamless delivery and alignment with business objectives. You will work cross-functionally across Marketing, Sales, and Executive teams to develop compelling event experiences, manage complex logistics, and measure event success. The ideal candidate is a strategic thinker with strong operational expertise, exceptional communication skills, and a track record of managing large-scale B2B events in a fast-paced environment.

KEY RESPONSIBILITIES

1. Strategic Event Planning & Execution
   1. Develop and implement a comprehensive event strategy, ensuring alignment with marketing and sales objectives.
   2. Own the end-to-end event lifecycle, including planning, logistics, execution, and post-event analysis.
   3. Oversee the development of trade show booths, sponsorships, and marketing activations, ensuring impactful brand presence.
   4. Manage event staffing, speaker coordination, and audience engagement strategies.
2. Cross-Functional Collaboration & Leadership
   1. Act as the primary liaison between internal stakeholders, external vendors, and trade show organizers.
   2. Partner closely with Marketing, Sales, Product, and Executive teams to ensure events drive measurable business impact.
   3. Lead internal teams through pre-event planning, execution, and post-event follow-ups, ensuring alignment with key objectives.
3. Operational & Budget Management
   1. Manage event budgets, contracts, and vendor negotiations, ensuring cost efficiency and ROI.
   2. Oversee all logistical aspects, including venue selection, exhibit design, travel coordination, and on-site execution.
   3. Ensure compliance with industry best practices and risk management protocols.
4. Performance Measurement & Optimization
   1. Develop KPIs and success metrics to evaluate event effectiveness and business impact.
   2. Conduct post-event reporting, including attendee feedback, pipeline contribution analysis, and recommendations for future improvements.
   3. Drive continuous innovation in event experiences to enhance engagement and return on investment.

WHAT YOU’LL NEED

• 8+ years of experience in event strategy, trade show management, and corporate event planning, preferably in a SaaS-based B2B technology company.
• Proven experience managing large-scale, high-visibility events with multiple stakeholders and competing priorities.
• Strong project management skills, with the ability to lead cross-functional teams, manage complex logistics, and drive alignment across departments.
• Expertise in budget management, cost optimization, and financial reconciliation.
• Strong ability to strategically problem-solve and make real-time decisions under pressure.
• Exceptional communication, negotiation, and leadership skills, with the ability to influence stakeholders at all levels.
• Ability to thrive in a fast-paced environment, adapting quickly to changing business needs.
• Expected travel: 25% but may increase/fluctuate based on business needs.