Senior Event Marketing Leader — Hybrid, Data-Driven Growth

Fmi; Arlington (VA); Hybrid; USD 87,000 - 114,000; Full time

Job summary

FMI is seeking a Manager of Marketing in Arlington, VA to lead strategic event marketing for a portfolio of industry conferences and programs. You will own multi-channel campaigns, build brand awareness, and drive attendee acquisition and revenue growth through data-driven analysis and collaboration with internal teams.

The role requires at least seven to nine years of marketing experience, strong leadership, and proven ability to manage complex campaigns with automation tools and content

Qualifications

• College degree in Marketing or related field.
• Minimum of seven to nine years of experience directly and specifically related to the position.
• Five or more years of prior management experience.
• Strong writing, editing, proofreading and communication skills.

Responsibilities

• Plan and Lead Strategic Event Marketing, and Project Management to Meet Event Revenue Goals.
• Lead and implement integrated marketing strategies and comprehensive plans that drive event revenue growth across the assigned event portfolio.
• Lead the planning and execution of multi-channel event marketing campaigns using automation tools, digital outreach, advertising, and social media.
• Oversee end-to-end campaign development, including timeline, content, creative coordination, prospect list management, A/B testing, and asset development.
• Determine the right mix of in-house execution, delegation to team members, and outside vendor or agency support for each initiative.
• Partner with internal stakeholders to develop event messaging and align with industry trends and audience needs.
• Manage and utilize Asana for project tracking.
• Identify and grow target audiences for each event community.
• Analyze and track performance of all marketing campaigns; adjust tactics as needed to improve outcomes.
• Create marketing reports and performance summaries for internal stakeholders, including year-over-year comparisons and ROI impact.
• Integrate digital marketing initiatives and enhance event visibility across platforms to increase conversions.
• Own and manage the optimization of event websites, including copywriting, SEO, design direction, and content updates.
• Manage relationships with industry publications and media outlets for promotion of FMI events and programs.

Skills

Strategic marketing

Campaign planning

Multi-channel marketing

Brand awareness

Data analysis

Digital advertising

Project management

Copywriting

Communication

Team leadership

Education

Marketing degree

Tools

HubSpot

Asana

Canva

Job description

FMI is seeking a Manager of Marketing in Arlington, VA to lead strategic event marketing for a portfolio of industry conferences and programs. You will own multi-channel campaigns, build brand awareness, and drive attendee acquisition and revenue growth through data-driven analysis and collaboration with internal teams.

The role requires at least seven to nine years of marketing experience, strong leadership, and proven ability to manage complex campaigns with automation tools and content