Senior ETF Partner Marketing Lead

Nasdaq; New York (NY); Hybrid; USD 101,000 - 177,000; Full time

Benefits offered by this job

401(k) matching

Employee stock purchase program

Generous paid time off

Hybrid work schedule

Parental leave benefits

Job summary

Nasdaq seeks an experienced ETF marketer to drive partner marketing strategies for asset manager clients. You will manage key relationships, translate objectives into strategic programs, and collaborate with Sales and Product to scale the Index Partner Marketing program.

The role requires 5–8 years in marketing within financial services, strong ETF knowledge, and proficiency with Salesforce/Marketo. Hybrid NYC office; base pay disclosed with bonus and equity opportunities.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5-8 years of marketing experience, preferably within financial services.
• Strong understanding of the ETF landscape and distribution channels.
• Experience developing and executing client-facing or partnership marketing programs.
• Strong KPIs and campaign performance analytics.
• Experience managing marketing budgets, vendors, and multiple concurrent campaigns.
• Excellent written, verbal, and presentation skills.
• Comfortable presenting to senior stakeholders.
• Proficiency with Salesforce, Marketo, Google Analytics.

Responsibilities

• Manage partner marketing relationships with ETF and asset manager clients, assessing objectives and recommending scalable Nasdaq marketing strategies and activations.
• Build and maintain strong client relationships through regular communication, strategic consultation, and collaborative planning.
• Translate client and business priorities into integrated marketing strategies designed to increase product awareness, engagement, distribution, and asset growth.
• Identify opportunities to expand and enhance client marketing programs in partnership with Sales, Product, and other internal stakeholders.
• Continuously evolve the partner marketing toolkit by identifying new channels, partners, platforms, and activation opportunities.
• Develop and execute integrated campaigns across digital media, content, events, web, presentations, client communications, and other relevant channels.
• Coordinate internal teams, client marketing partners, agencies, media partners, and vendors to execute programs effectively and on schedule.
• Partner with the Campaign Center of Excellence, Digital Marketing, Marketing Analytics, and other teams to measure campaign performance and communicate results, insights, and recommendations.
• Manage multiple partner marketing budgets, including planning, allocation, tracking, reconciliation, and ongoing optimization.
• Lead complex cross-functional projects that improve processes, create efficiencies, and help scale the Index Partner Marketing program.

Skills

Client relationships

Strategic marketing

Cross-functional collaboration

Analytics & KPIs

Budget management

Public speaking

Education

Bachelor's degree in Marketing, Communications, Business or related field

Tools

Salesforce

Marketo

Monday.com

Google Analytics

PowerPoint

Excel

Job description

Nasdaq seeks an experienced ETF marketer to drive partner marketing strategies for asset manager clients. You will manage key relationships, translate objectives into strategic programs, and collaborate with Sales and Product to scale the Index Partner Marketing program.

The role requires 5–8 years in marketing within financial services, strong ETF knowledge, and proficiency with Salesforce/Marketo. Hybrid NYC office; base pay disclosed with bonus and equity opportunities.