Senior Enterprise Demand Generation Manager

Smartsheet; Bellevue (WA); Remote; USD 90,000 - 150,000; Full time

Job summary

An established industry player is seeking a Senior Enterprise Demand Generation Manager to drive revenue growth through innovative marketing strategies. In this pivotal role, you will collaborate closely with the sales team to identify key customer segments and develop compelling content that engages potential clients. You will manage multi-channel campaigns, analyze performance data for optimization, and mentor team members to enhance their skills. This is an exciting opportunity to lead high-impact projects in a dynamic environment that values creativity and results-driven approaches. Join a company that fosters professional growth and embraces diverse perspectives!

Benefits

100% employer-paid medical/vision/dental coverage

Equity - Restricted Stock Units (RSUs)

Employee Stock Purchase Program

401k Match

Flexible Time Away Program

Up to 24 weeks of Parental Leave

Personal paid Volunteer Day

Access to LinkedIn Learning courses

Company Funded Perks

Teleworking options

Qualifications

• 12+ years in B2B demand generation marketing, preferably in tech.
• Strong analytical skills for optimizing campaigns and driving ROI.

Responsibilities

• Develop and execute demand generation campaigns for revenue growth.
• Collaborate with sales to identify customer segments and strategies.

Skills

B2B demand generation marketing

Account-based marketing

Analytical skills

Project management

Written communication

Verbal communication

Education

Bachelor's degree in marketing or business

Tools

Marketo

Salesforce

Job description

Senior Enterprise Demand Generation Manager

Pay Competitive

Location Bellevue/Washington

Employment type Full-Time

Job Description

We are looking for a Senior Enterprise Demand Generation Manager who will be responsible for driving revenue growth for our enterprise-level solutions through developing and executing effective demand generation campaigns, including one-to-many account-based marketing. Working closely with the sales team, the ideal candidate will identify key customer segments and develop marketing strategies that resonate with those segments. The candidate will create compelling content that engages and converts potential customers, and will manage and optimize campaigns across multiple channels to drive results.

You will report to our VP, Demand Generation located in our Bellevue, WA office, or you may work remotely from anywhere in the US where Smartsheet is a registered employer.

You Will:

• Develop and execute demand generation campaigns that drive revenue growth for our enterprise-level solutions, including one-to-many account-based marketing campaigns
• Collaborate with the sales team to identify key customer segments and develop marketing strategies that resonate with those segments
• Create compelling content that engages and converts potential customers, including white papers, case studies, webinars, and more
• Manage and optimize campaigns across multiple channels, including email, social media, webinars, and events
• Track and analyze campaign performance, using data to make informed decisions and optimize campaigns for maximum ROI
• Work with other members of the marketing team to ensure consistent messaging across all channels and touchpoints
• Stay up-to-date with industry trends and best practices, and bring new ideas and insights to the team
• As a high-level individual contributor, this role will be expected to support team member growth through mentorship, coaching, and guidance on campaign strategy and execution

You Have:

• Bachelor's degree in marketing, business, or related field
• 12+ years of experience in B2B demand generation marketing, preferably in a software or technology company
• Experience developing and executing demand generation campaigns across multiple channels, including email, social media, webinars, and events
• Strong analytical skills and experience using data to make informed decisions and optimize campaigns for maximum ROI
• Expertise with account-based marketing, including one-to-many campaigns, and the ability to execute campaigns that target multiple stakeholders within an organization
• Excellent written and verbal communication skills, with the ability to create compelling content that resonates with target audiences
• Strong project management skills and ability to manage multiple campaigns and initiatives simultaneously
• Experience working with marketing automation and CRM tools, such as Marketo or Salesforce
• Familiarity with enterprise-level software solutions and the ability to speak to technical audiences
• Proven experience and successful track record of leading strategy and high-visibility projects
• A results-driven mindset, with a focus on meeting or exceeding revenue targets

Perks & Benefits:

• HSA, 100% employer-paid premiums, or Buy-up medical/vision and dental coverage options for full-time employees
• Equity - Restricted Stock Units (RSUs) with all offers
• Lucrative Employee Stock Purchase Program (15% discount)
• 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
• Monthly stipend to support your work and productivity
• Flexible Time Away Program, plus Incidental Sick Leave
• Up to 24 weeks of Parental Leave
• Personal paid Volunteer Day to support our community
• Opportunities for professional growth and development including access to LinkedIn Learning online courses
• Company Funded Perks, including a counseling membership, primary care membership, local retail discounts, and your own personal Smartsheet account
• Teleworking options from any registered location in the U.S. (role specific)

Smartsheet provides a reasonable range of compensation for roles that may be hired in different geographic areas we are licensed to operate our business from. Actual compensation is determined by several factors including, but not limited to, level of professional, educational experience, skills, and specific candidate location. In addition, this role will be eligible for a market competitive bonus and RSU stock grant upon accepted offer.

Equal Opportunity Employer:

Smartsheet is an Equal Opportunity Employer committed to fostering an inclusive environment with the best employees. We provide employment opportunities without regard to any legally protected status in accordance with applicable laws in the US, UK, Australia, Japan, Costa Rica, and Germany. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.

At Smartsheet, we strive to build an inclusive environment that encourages, supports, and celebrates the diverse voices of our team members who also represent the diverse needs of our customers. We’re looking for people who are driven, authentic, supportive, effective, and honest. You’re encouraged to apply even if your experience doesn’t precisely match our job description—if your career path has been nontraditional, that will set you apart. At Smartsheet, we welcome diverse perspectives and people who aren’t afraid to be innovative—join us!