Senior Email Marketing & Lifecycle Manager

Dr. Berg; Northern (KY); Hybrid; USD 125,000 - 150,000; Full time

Benefits offered by this job

Health insurance (80% premiums covered

Vacation: 80 hours + tenure-based PTO

40 hours personal days

Gym membership

7 paid holidays

Product discount (50%)

Fully remote work

Job summary

Dr. Berg Nutritionals is seeking a senior manager to own our lifecycle marketing program end-to-end—strategy, execution, testing, and revenue.

The role shapes the team, workflows, and standards from the ground up in close partnership with our Operations Department. We have Shopify purchasers, warm traffic from YouTube and social media, and a fast-growing 78K+ quiz-funnel audience with untapped upside in cadence, segmentation, advertorial creative, flows, loyalty, and personalization.

Qualifications

• 6+ years in email/lifecycle/CRM marketing with direct revenue ownership.
• Extensive Klaviyo proficiency covering campaigns, flows, segmentation, deliverability.
• Proven track record of testing and experimentation that increased conversion and revenue.
• Strong analytics experience with GA4, TripleWhale, revenue attribution, and KPI reporting to leadership.
• Strong influence-based leadership and cross-functional collaboration, with ability to build workflows from scratch.

Responsibilities

• Day-to-day email and SMS/RCS strategy across multiple lists with send calendars.
• Campaign, flow, content, personalization, and transactional development from strategy through KPIs.
• Subscription and loyalty communications—building ad hoc area into ongoing program.
• Create a disciplined testing roadmap in partnership with Copywriter and CRO & Experimentation Specialist.
• Flow performance management across the library and automation revenue as a managed program.
• Lead and train Marketing Automation team members and influence hiring/structure as the function scales.

Skills

CRM marketing

Klaviyo

A/B testing

GA4

Cross-functional leadership

Tools

Shopify

GemPages

Excel

Job description

About Dr. Berg Nutritionals

Dr. Berg Nutritionals is a leader in the health and wellness industry focused on addressing the root causes of health concerns. We offer a dynamic work environment with opportunities for growth, where you can contribute to helping millions achieve better health through education, premium supplements, and holistic practices like the Healthy Keto® diet.

Working with us, you\'ll be part of a globally recognized brand with a social media presence reaching over 47 million followers across platforms.

Be a part of an innovative and fast-growing company that is passionate about transforming lives through education on health and wellness. If you thrive in a dynamic environment where your contributions make a real impact, this is the place for you.

Role Summary

We are seeking a senior manager to own our lifecycle marketing program end-to-end—strategy, execution, testing, and revenue. The manager will shape the team, workflows, and standards from the ground up in close partnership with our Operations Department. We have Shopify purchasers, significant warm traffic from YouTube and social media, and a fast-growing 78K+ quiz-funnel audience with significant untapped upside in cadence, segmentation, advertorial creative, flows, loyalty, and personalization. This role will have the opportunity to build email and in-house SMS/RCS marketing as a founding leadership role.

Job Duties & Responsibilities

• Day-to-day email and SMS/RCS strategy across multiple lists, and the send calendars that run them.
• Campaign, flow, content, personalization, and transactional development—from strategy through reporting and KPIs.
• Subscription and loyalty communications—building a currently ad hoc area into a deliberate, ongoing program.
• Create a disciplined testing roadmap (advertorial formats, templates, offers, landing pages), in close partnership with our Copywriter and incoming Sr. CRO & Experimentation Specialist.
• Flow performance across the library—treat our automated revenue as a managed program, not a set-and-forget initiative.
• Exhibit strong leadership skills by guiding and training the Marketing Automation Strategist, Marketing Assistant, and other members of the division on execution standards and workflows, giving meaningful input on hiring and structure as the function scale.

Qualifications & Skills Required

Required

• 6+ years in email/lifecycle/CRM marketing, ideally in DTC ecommerce; direct revenue ownership.
• Extensive Klaviyo proficiency—campaigns, flows, segmentation, deliverability—and comfort owning the platform.
• A demonstrated track record of testing and experimentation that moved conversion and revenue.
• Strong analytics experience: GA4, TripleWhale, revenue attribution, and clear KPI reporting to leadership.
• Strong influence-based leadership and cross-functional collaboration skills.Developed operational instinct for building workflows and standards from scratch.

Preferred

• SMS/RCS program experience
• Shopify + GemPages experience
• Health/supplement or wellness category background

Work from Home Requirements

• Up-to-date Mac or Windows computer with anti‑virus protection
• Reliable high‑speed internet connection
• Quiet, distraction‑free workspace
• Tech‑savvy and comfortable learning new tools and software
• Must be comfortable and experienced using Microsoft Office tools (Excel, Outlook, Teams, Word, OneDrive)

Compensation & Benefits

We are intentional about creating a work environment that supports both high‑quality work and the people doing it. We aim to provide our team with the structure, resources, and flexibility needed to do meaningful work while maintaining personal well‑being.

We recognize that employees have responsibilities and priorities outside of work, and we respect and support that with our policies and benefits.

We are a fully remote team, allowing team members to work from where they are most comfortable and to avoid unnecessary commuting and overhead.

We offer competitive compensation and a benefits package designed to support health, stability, and balance, including:

• Comprehensive medical, dental, and vision insurance with 80% of premiums covered by the company
• 80 hours of paid vacation to start, with additional PTO that grows as you grow with us (tenure‑based increases)
• 40 hours of personal days each year for rest, life, and everything in between
• Paid gym membership to support your health and well‑being
• 7 paid holidays
• 50% discount on all Dr. Berg products
• Fully remote work with a strong emphasis on healthy work–life balance

Pay Range: $125,000 - $150,000 annually DOE

Hours: Monday – Friday, business hours; 9am – 6pm ET

Location: Fully remote

Type: Salaried employment

Dr. Berg Nutritionals is proud to be an Equal Opportunity Employer. We consider all qualified applicants for employment without regard to any characteristics protected by applicable federal, state, or local law. We are committed to fostering an inclusive, respectful, and supportive workplace.

Note: We are not currently hiring international or California-based employees. Applicants must be legally authorized to work in the United States for any employer (W-2) positions.