Senior eCommerce Marketing Specialist

Brownells; Grinnell (IA); Hybrid; USD 68,000 - 83,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

5% 401(k) match

Paid time off

Paid holidays

Exclusive employee discounts

Job summary

Brownells is seeking a Senior eCommerce Marketing Specialist to help deliver accurate, engaging, and high-performing digital shopping experiences for our customers in the firearms and outdoor industry. You’ll bring products, promotions, and content to life across Brownells.com, partnering with marketing and merchandising to launch campaigns and optimize PDPs.

This hands-on senior individual contributor role covers site operations, content publishing, QA, and content strategy.

Qualifications

• Bachelor's degree or equivalent experience in a related field.
• 3+ years of experience in eCommerce, digital marketing, site operations, digital merchandising, content management, or related discipline.
• Hands-on experience with an eCommerce platform and CMS.
• Experience with product catalogs, PDPs, category structures, navigation, and digital merchandising.
• Hands-on experience configuring and validating eCommerce promotions.
• Strong understanding of eCommerce site operations, customer experience, conversion, and QA best practices.
• Strong project management, analytical, communication, and attention-to-detail skills with ability to manage multiple priorities and collaborate cross-functionally.
• Comfort using AI-powered tools to improve workflows and operational efficiency.

Responsibilities

• Execute day-to-day eCommerce site operations, keeping the website accurate and aligned with marketing priorities.
• Build, QA, publish, and maintain category pages, PDPs, navigation, content modules, and promotional messaging using the CMS.
• Build and evolve page layouts using data and best practices to improve content hierarchy and CTA effectiveness.
• Coordinate launch timelines and dependencies to ensure content, promotions, and technical components are ready.

Skills

Ecommerce

Digital marketing

Site operations

Content management

QA

Project management

Analytical

Communication

Attention to detail

AI tools

Education

Bachelor's degree in marketing, business, merchandising, advertising, communications, or related field

Tools

CMS

PIM

DAM

eCommerce platform

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Senior eCommerce Marketing Specialist

Professional Grinnell, IA, US

4 days ago Requisition ID: 1188

Senior eCommerce Marketing Specialist

Grinnell, Iowa | Hybrid, 3 to 4 Days Onsite

Brownells is looking for a Senior eCommerce Marketing Specialist to help deliver accurate, engaging, and high-performing digital shopping experiences for our customers. You’ll bring products, promotions, and content to life for a highly engaged customer base within the firearms and outdoor industry.

This is a hands-on senior individual contributor role in eCommerce site operations for someone who enjoys turning marketing and merchandising priorities into customer-ready eCommerce experiences. You’ll work across the Brownells website, building and publishing content, executing promotions and product launches, performing detailed QA, and continuously improving how customers discover, shop, and purchase our products.

What You’ll Do

• Execute day-to-day eCommerce site operations, keeping the website accurate, current, customer-ready, and aligned with marketing and merchandising priorities
• Build, QA, publish, and maintain category pages, landing pages, product detail pages (PDPs), navigation, content modules, and promotional messaging using the CMS
• Build and evolve page layouts using data and eCommerce best practices to improve content hierarchy, visual flow, and calls to action
• Coordinate launch timelines and dependencies to ensure content, creative, product information, promotions, and technical components are ready

What We’re Looking For

• Bachelor’s degree in marketing, business, merchandising, advertising, communications, or related field, or equivalent relevant experience
• 3+ years of experience in eCommerce, digital marketing, site operations, digital merchandising, content management, or a closely related discipline
• Hands-on experience working within an eCommerce platform and CMS
• Experience with product catalogs, PDPs, category structures, navigation, and digital merchandising
• Hands-on experience configuring and validating eCommerce promotions
• Strong understanding of eCommerce site operations, customer experience, conversion, and QA best practices
• Strong project management, analytical, communication, and attention-to-detail skills with the ability to manage multiple priorities and collaborate cross-functionally
• Comfort using AI-powered tools to improve workflows and operational efficiency

Preferred Experience

• eCommerce, retail, or large product-catalog environments
• Military, law enforcement, tactical, outdoor, workwear, performance apparel, or adjacent consumer markets
• Headless or composable eCommerce environments
• A/B testing, conversion rate optimization, or eCommerce experimentation
• Major product launches, seasonal events, or complex promotional campaigns
• PIM, DAM, personalization, or other eCommerce technology platforms

Why Brownells

This role sits at the center of the digital shopping experience. You’ll work across a large eCommerce catalog and collaborate across the business to make sure campaigns, promotions, products, and content launch accurately and create a strong customer experience.

Your work will help ensure the site not only looks right, but works right, from launch readiness and promotional accuracy to navigation, product discovery, and checkout.

Work Arrangement & Compensation

This position is hybrid in Grinnell, Iowa, with an onsite expectation of 3 to 4 days per week.

Salary starts at $75,000, adjusted based on experience, plus bonus potential of up to 12%.

Benefits include medical, dental and vision coverage, a 5% 401(k) match, paid time off, paid holidays, exclusive employee discounts, and more.

DISCLAIMER:The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. In addition, the employer may consider whether the individual applying for or holding the position is qualified. There are two steps involved in this determination. The first concerns whether the applicant or current employee satisfies the prerequisites for the position. The second step involves whether or not the person can perform the essential functions with or without reasonable accommodation.