Senior Ecommerce Manager US

ASOS; New York (NY); On-site; USD 90,000 - 120,000; Full time

Job summary

ASOS is looking for a Senior eCommerce Manager to lead their US store. This role involves overseeing the US site and app, driving sales, and shaping strategies to enhance customer experience. The ideal candidate will have a strong commercial mindset, relevant experience in fashion retail, and the ability to analyze customer behavior data. The position offers high-impact opportunities to influence the growth of ASOS's US business.

Benefits

Employee Discount

Personal Development Opportunities

Employee Sample Sales

Access to LinkedIn Learning

25 Days Paid Annual Leave

Discretionary Bonus Scheme

Private Medical Care

Flexible Benefits Allowance

Qualifications

• Relevant experience in a fashion retail environment.
• Proven success in executing data-driven eCommerce strategies.

Responsibilities

• Oversee US site and app, driving sales and strategy.
• Forecast sales and monitor KPIs, addressing risks.
• Manage promotional calendar and site performance.

Skills

Commercial Mindset

Data-Driven Strategy

Customer Behavior Analysis

Education

Bachelor’s Degree

Tools

Adobe Analytics

Google Analytics

Content Square

Job description

Company Description

We’re ASOS, the online retailer for fashion lovers all around the world.

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.

We are proud members of Inclusive Companies, are Disability Confident Committed, and have signed the Business in the Community Race at Work Charter. We also ranked 8th in the Inclusive Top 50 Companies Employer list.

If you need any adjustments throughout the application process, please let our Talent team know in whatever way works best for you.

Job Description

We’re seeking a commercially focused, customer-first Senior eCommerce Manager to oversee our US store. You will manage the US site and app—driving sales, shaping strategy, and delivering an exceptional customer experience. Your expertise in on-site customer behaviour in the US, combined with a strong commercial understanding, will help shape impactful content, merchandising, and trading strategies. You will also manage the US calendar, leading the planning and execution of site updates, campaigns, and events, working closely with marketing, planning, and pricing teams to ensure a seamless customer experience.

This role offers high impact opportunities to influence the growth and success of our US business.

The Details

1. Oversee all aspects of the site experience including homepage, navigation, merchandising, and search, ensuring alignment with our strategy and commercial goals.
2. Forecast sales and monitor KPIs (traffic, CVR, ABV, sales, margin), proactively addressing risks and opportunities.
3. Plan and manage the promotional calendar, collaborating with cross-functional teams to ensure consistency.
4. Monitor site performance daily, identify and implement improvements, and continually optimize the site through audits and testing.
5. Manage the A/B testing roadmap for the US market, working with digital trading and content teams.
6. Define merchandising strategies across different experience areas, optimizing for engagement and conversion.
7. Identify gaps in product assortment and opportunities to enhance relevance for target customers.
8. Analyze customer behaviour data to identify pain points and friction areas impacting conversion.
9. Manage a team of 2-3 members.

About You

• Bachelor’s degree
• Relevant experience, preferably in a fashion retail environment
• Strong commercial mindset with a good understanding of e-commerce KPIs and fashion planning & trading
• Experience with analytics tools like Adobe, GA, or Content Square, and capable of managing reporting independently
• Proven success in executing data-driven eCommerce strategies that also deliver compelling brand experiences
• Ability to thrive in a fast-paced, dynamic environment
• Proactive, results-oriented, and responsible
• High ownership, accountability, and initiative
• Adobe Analytics experience is a plus

Additional Information

• Employee discount (hello ASOS discount!)
• Personal development opportunities through ASOS Develops
• Employee sample sales
• Access to LinkedIn Learning materials
• 25 days paid annual leave plus a celebration day
• Discretionary bonus scheme
• Private medical care
• Flexible benefits allowance for cash or benefits

Follow #InsideASOS on social media to see what life at ASOS is like.