Senior DTC Buyer — Digital Commerce (Hybrid)

SOREL; Caribou (ME); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Columbia Sportswear Company seeks a Sr. Buyer for DTC Digital Commerce to execute product investments across US & Canada digital channels, translating merchandising strategy into precise SKU- and size-level decisions.

This role owns all facets of DTC buying execution, from seasonal contracts to in-season price and inventory management. You will partner cross-functionally with Merchandising, Planning, Site Merchandising, Marketing, and Operations to bring the assortment to life—driving on-site

Qualifications

• Bachelor’s degree in Business, Merchandising, or related field.
• 8–10 years of experience in retail merchandise planning, buying, merchandising, or allocation with direct DTC/Ecommerce experience.

Responsibilities

• Executes seasonal DTC contracts at SKU and size level with precision across units, cost, delivery timing, and market allocation; manages in-season adjustments including reflows, cancels, and delivery shifts.
• Aligns inventory flow to seasonal storytelling moments, key product launches, and transition periods to reduce aged inventory and ensure timely, on-need delivery.
• Reads and responds to consumer demand signals, product performance, and market-specific trends across Sell-Thru%, Weeks of Supply, Inventory Turn, and Revenue vs. Plan; recommends and executes rebuys, cancels, and flow adjustments in partnership with Merchandising leadership.
• Generates a timely weekly business update rooted in proposed actions, and delivers post-season recaps aligned to GTM gates.
• Ensures product is live, discoverable, and accurately represented on site through bi-weekly site audits (US & Canada) validating data integrity; works with Site Merchandising to resolve misalignment.
• Partners with Merchandising to translate strategy into product decisions and with Planning to validate alignment to OTB and financial guardrails; collaborates with Site Merchandising, Marketing, and Operations to ensure product is ready and activated.
• Before seasonal kickoff, pulls pre-season data, attends GTM meetings to build line knowledge, identifies assortment holes, and builds an initial seasonal financial snapshot.

Skills

Data-driven

Retail math

Excellent communication

Attention to detail

Education

Bachelor’s degree in Business or related field

Tools

Power BI

Excel

GA4

DTC platforms

Job description

Columbia Sportswear Company seeks a Sr. Buyer for DTC Digital Commerce to execute product investments across US & Canada digital channels, translating merchandising strategy into precise SKU- and size-level decisions.

This role owns all facets of DTC buying execution, from seasonal contracts to in-season price and inventory management. You will partner cross-functionally with Merchandising, Planning, Site Merchandising, Marketing, and Operations to bring the assortment to life—driving on-site