Senior Distribution Partnerships Manager

rocketlawyer; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Rocket Lawyer in the United States is seeking a Senior Distribution Partnerships Manager to lead sourcing, structuring, and launching partnerships across key verticals. You will work with Product, Design, Engineering, and Legal Services to translate partner needs into integrations and drive user growth.

The role emphasizes SaaS, AI/ML, and B2B software partnerships, with a fast-paced, entrepreneurial environment.

Qualifications

• 10+ years in product management or distribution partnerships in SaaS, fintech, AI/ML platforms, or B2B software.
• Proven success sourcing, negotiating, and launching partnerships to drive membership and add-on sales.
• Familiarity with API-based and AI agent integration concepts, or ability to learn quickly.
• Able to manage a partner pipeline end-to-end from outreach to contract negotiation and launch.
• Strong commercial and legal contract terms knowledge.
• Experience building senior-level, cross-functional relationships with partners.

Responsibilities

• Advance the Partner Strategy with the SVP to refine and execute the GTM plan.
• Build and prioritize a partnership pipeline across ideal profiles including ISVs, AI platforms, and sponsors.
• Own the full partnership lifecycle from prospecting to post-launch account management.
• Scope and shape integration paths with product and engineering teams.
• Track KPIs such as acquisition, activation, retention, revenue, and add-on sales.
• Represent Rocket Lawyer at industry events and ecosystem communities to build pipeline and brand.

Skills

Distribution partnerships

SaaS

AI platforms

B2B software

Contract negotiation

Cross-functional

Leadership

Education

BA/BS

Job description

About Rocket Lawyer

Founded in 2008, we believe everyone deserves to be legally protected. In one seamless experience that combines trusted legal AI and the right attorney for each legal matter, Rocket Lawyer members have always-on access to affordable legal guidance and services they need. To date we've helped over 30 million consumers and small businesses get the legal help they need and are now expanding the team in order to bring affordable legal protection to even more.

Senior Distribution Partnerships Manager

We are in a unique position to enhance and expand the Rocket Lawyer platform to a scale never seen before in the company's history, to capture audiences worldwide. We are expanding our team to take on this challenge!

About the Role

Rocket Lawyer is looking for a Sr. Distribution Partnerships Manager to join our Partnerships team, reporting to the SVP, Enterprise & Legal Services. Rocket Lawyer has built a Legal AI + Attorney Marketplace platform, pairing AI-powered legal guidance with licensed attorneys. The Partner Team seeks to integrate these services into the next generation of AI agents, software platforms, and digital workflows that serve small businesses and individuals with legal needs.

In this role, you will own sourcing, structuring, and launching partnerships across our targeted verticals addressing both personal and business legal use cases : Product Integrators (independent software vendors and AI platforms that embed RL Services via APIs, MCP connectors, and A2A protocols), Channel Partners (affiliates, resellers, and group or association sponsors), and emerging Strategic Alliances. You'll work cross-functionally with Product, Design, Engineering, and Legal Services to translate partner needs into integration requirements tied closely to Rocket Lawyer's partner integration roadmap, and you'll manage each partnership from first outreach through commercial negotiation, contracting, and launch, driving measurable user growth outcomes tied to company goals.

The ideal candidate brings an entrepreneurial spirit, strong commercial instincts, and comfort operating in the fast-evolving and still-maturing AI agent and MCP ecosystem as Rocket Lawyer grows its Partner Team. A background in SaaS, fintech, AI/ML platforms, or B2B software business development is strongly preferred.

A Day in the Life:

• Advance the Partner Strategy: Work directly with the SVP, Enterprise to refine and execute Rocket Lawyer's Partner Acquisition GTM strategy and acquire identified target partners
• Build and prioritize a partnership pipeline across our Ideal Partner Profiles: independent software vendors and AI platforms serving solo and small business owners, landlords, and individuals (e.g., business formation, fintech, HR/payroll, proptech, and insurance platforms); large consumer and enterprise AI platforms and vendors within the broader MCP ecosystem; SMB-focused AI and back-office automation tools; legal enterprise AI and contract lifecycle management (CLM) platforms; and trade associations, brokers, and group sponsors
• Own the full partnership lifecycle: prospecting, outreach, pitching, commercial terms negotiation (pay-for-performance, revenue share, enterprise licensing, or non-monetary models), implementation support, and partner performance optimization & growth
• Scope and shape partner integration paths: Work cross functionally with product and engineering to tie partner requirements into standard integration paths and partner roadmap growth
• Track and report against distribution partner KPIs: Track acquisition metrics against goals, installation and conversion volumes and rates, impacts on user retention rates, as well as revenue and add-on sales data
• Mark the Market: Monitor the competitive landscape of legal AI and legal tech partnership developments and programs to inform partner prioritization and positioning
• Represent Rocket Lawyer: with partners, at industry events, and within developer and AI/MCP ecosystem communities to build pipeline and brand presence.

Qualifications:

• BA/BS
• 10+ years of product management or product distribution partnerships, ideally in SaaS, fintech, AI/ML platforms, or B2B software
• Demonstrated success sourcing, negotiating, and launching distribution partnerships to drive membership and add on sales groups (e.g., revenue share, or affiliate/referral models)
• Familiarity with API-based and AI agent integration models, or strong ability to quickly learn technical integration concepts
• Proven ability to manage a partner pipeline end-to-end, from prospecting through contract negotiation and post- launch account management
• Strong sense of commercial and legal contract terms and conditions
• Success building senior-level and cross-functional relationships quickly and effectively, both internally and with partner organizations
• Ability to communicate clearly and distill complexity into action
• Excellent project management skills, capable of leading multiple time-sensit