Senior Director, Trade Marketing & Retail Growth

Amika, LLC.; New York (NY); Hybrid; USD 140,000 - 170,000; Full time

Job summary

amika is seeking a Director of Trade Marketing in NYC to lead the Trade Marketing function, aligning with Brand Marketing, Sales, and retailer partners to accelerate growth.

This role links Global Brand & Innovation strategies with U.S. trade execution—overseeing promotions, events, merchandising and customer engagement programs to maximize impact at retail.

You will guide a team, manage the budget, and drive omni-channel programs across in-store, online, and experiential channels.

Qualifications

• Bachelor's degree or higher in Marketing, Business Administration, or related field.
• 8+ years of progressive experience in trade marketing, brand marketing, or channel marketing in beauty/retail.
• Proven track record leading trade marketing strategies that drive sales growth and brand awareness.
• Experience mentoring high-performing teams.
• Strong understanding of retail, distributor, and ecommerce channels, including 360° marketing.
• Ability to translate global brand strategies into market-relevant trade programs.
• Proficiency in developing and managing budgets, forecasts, and ROI analyses.

Responsibilities

• Lead, coach, and develop a team of managers to drive results.
• Own and optimize the trade marketing budget, promotions, visual merchandising, and events.
• Partner with Sales and Marketing to align team goals with business objectives.
• Represent trade marketing in senior retailer meetings and executive discussions.
• Oversee omni-channel trade programs across in-store, digital, social, and experiential channels.

Skills

Trade marketing

Brand marketing

Leadership

Budgets & ROI

Retail & ecommerce

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business Administration

Tools

CRM

PIM

Job description

amika is seeking a Director of Trade Marketing in NYC to lead the Trade Marketing function, aligning with Brand Marketing, Sales, and retailer partners to accelerate growth.

This role links Global Brand & Innovation strategies with U.S. trade execution—overseeing promotions, events, merchandising and customer engagement programs to maximize impact at retail.

You will guide a team, manage the budget, and drive omni-channel programs across in-store, online, and experiential channels.