Senior Director — Social Media & Digital Strategy

The Berman Group; New York (NY); Hybrid; USD 120,000 - 140,000; Full time

Job summary

The Senior Director of Social Media & Digital Strategy at The Berman Group leads the development and execution of comprehensive social media and digital strategies for clients in the New York metropolitan area. This on-site role emphasizes alignment with client branding, marketing, and business objectives and includes day-to-day campaign oversight and analytics-driven optimization.

Based in NYC with mandatory office time and weekly hybrid days, the senior leader oversees content calendars,

Qualifications

• Bachelor’s degree in communications, marketing, public relations, digital media, or related field.
• Advanced degree or relevant certifications are a plus.
• Experience leading social media and digital strategy for agency accounts.

Responsibilities

• Oversee social media campaigns across platforms.
• Manage content calendars and guidance for optimization.
• Collaborate with PR, marketing, and account teams to align digital initiatives.
• Provide leadership and direction to digital staff and partners.
• Present strategic recommendations and report results to clients.

Skills

Social media marketing

SMO (social media optimization)

Content strategy

Leadership

Analytics

Campaign management

Cross-functional collaboration

Education

Bachelor's degree in communications, marketing, public relations, digital media

Tools

Social media management tools

Job description

The Senior Director of Social Media & Digital Strategy at The Berman Group leads the development and execution of comprehensive social media and digital strategies for clients in the New York metropolitan area. This on-site role emphasizes alignment with client branding, marketing, and business objectives and includes day-to-day campaign oversight and analytics-driven optimization.

Based in NYC with mandatory office time and weekly hybrid days, the senior leader oversees content calendars,