Senior Director, Public Affairs — Media Strategy & Advocacy

IPG Health, LLC; Arlington (VA); Hybrid; USD 108,000 - 132,000; Full time

Benefits offered by this job

Medical benefits

401k

Paid parental leave

Paid vacation

Paid sick leave

Hybrid work environment

Job summary

PLUS Communications in Arlington, VA is seeking a Senior Director to develop and execute media relations and communications for public affairs accounts. The role requires an experienced communicator with agency background and ability to translate complex policy issues into clear narratives.

You will guide earned media strategies, draft materials, advise clients, prepare spokespeople, and manage cross-functional teams.

Qualifications

• 8-10 years of relevant experience in public affairs or media relations.
• Experience in an agency or Capitol Hill setting.
• Proven ability to distill complex policy into messaging for diverse audiences.
• Strong news judgment and ability to secure high-profile media.

Responsibilities

• Craft narratives distilling complex policy into messaging for diverse audiences.
• Draft press releases, talking points, media statements, and op-eds.
• Advise clients on earned media opportunities and pitching angles.
• Prepare spokespeople for media interviews and Q&A.
• Develop media strategies and pitch reporters across print, broadcast and online outlets.
• Lead grassroots field teams for coalition building and local earned media.
• Create presentations and strategic reports; manage key accounts.

Skills

Media relations

Writing & editing

Public affairs

Agency experience

Storytelling

Job description

PLUS Communications in Arlington, VA is seeking a Senior Director to develop and execute media relations and communications for public affairs accounts. The role requires an experienced communicator with agency background and ability to translate complex policy issues into clear narratives.

You will guide earned media strategies, draft materials, advise clients, prepare spokespeople, and manage cross-functional teams.