Senior Director, Product Marketing

Ascension Health Alliance; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Ascension Health Alliance seeks a Senior Director of Product Marketing to lead marketing initiatives for its digital healthcare portfolio. This strategic role involves developing marketing strategies, collaborating across teams, and driving product adoption. Ideal candidates will have extensive experience in product marketing, particularly in healthcare, and strong leadership skills.

Benefits

Paid time off (PTO)

Various health insurance options & wellness plans

Retirement benefits including employer match plans

Long-term & short-term disability

Employee assistance programs (EAP)

Parental leave & adoption assistance

Tuition reimbursement

Ways to give back to your community

Qualifications

• 10+ years of progressive marketing experience with at least 5 years in product marketing leadership.
• Demonstrated success in digital product marketing, preferably in healthcare.
• Ability to influence without direct authority.

Responsibilities

• Lead all marketing initiatives for Ascension's digital product ecosystem.
• Develop comprehensive go-to-market strategies and messaging.
• Collaborate with digital product and operational leaders.

Skills

Cross-functional collaboration

Analytical mindset

Communication skills

Education

Bachelor's degree; MBA or Master's degree in Marketing preferred

Job description

Details

• Department: Strategy and Account Service
• Schedule: Full time
• Location: Remote

Benefits

Paid time off (PTO)
Various health insurance options & wellness plans
Retirement benefits including employer match plans
Long-term & short-term disability
Employee assistance programs (EAP)
Parental leave & adoption assistance
Tuition reimbursement
Ways to give back to your community

Benefit options and eligibility vary by position. Compensation varies based on factors including, but not limited to, experience, skills, education, performance and salary range at the time of the offer.

Responsibilities

The Senior Director of Product Marketing will serve as the strategic marketing leader for Ascension's digital healthcare portfolio, driving adoption and engagement across our digital products and services. This role bridges the gap between product development and market success, translating complex healthcare technology into compelling value propositions that resonate with patients and providers alike.

Key Responsibilities

Product Marketing Strategy & Positioning

• Lead all marketing initiatives for Ascension's digital product ecosystem, serving as the primary marketing partner to the digital product team
• Develop comprehensive go-to-market strategies, positioning frameworks, and messaging hierarchies that align with Ascension's mission and market needs
• Transform technical product features into compelling, patient- and provider-centered value propositions that drive engagement and adoption
• Create compelling product narratives that communicate our unique value in the healthcare marketplace

Integrated Marketing Planning & Execution

• Orchestrate multi-channel marketing campaigns that drive awareness, trial, usage, and preference for our digital offerings
• Harmonize enterprise brand priorities with product adoption goals to ensure message consistency across national and local initiatives
• Partner with paid media, content, CRM, and creative teams to deploy high-impact campaigns across paid, owned, and earned channels
• Develop customer lifecycle marketing strategies to enhance engagement, retention, and expansion opportunities

Cross-Functional Leadership

• Collaborate strategically with digital product, experience, IT, and operational leaders to ensure marketing efforts support adoption targets and align with the product roadmap
• Partner with ministry market marketing teams to enable localized promotion and ensure messaging relevance at the community level
• Coordinate with legal, compliance, and brand governance and management to ensure all marketing initiatives meet regulatory requirements and mission standards
• Serve as the strategic liaison between digital experience and marketing teams, driving integration and alignment across the operating model

Analytics & Optimization

• Define clear marketing KPIs and monitor performance across all channels
• Partner with analytics teams to measure ROI, conversion rates, and user behavior patterns
• Apply data-driven insights to continuously refine strategies and improve product adoption and satisfaction
• Develop reporting frameworks that communicate marketing impact to executive leadership

Requirements

Education:

• High School diploma equivalency with 5 years of applicable cumulative job specific experience required, with 2 of those years being in leadership/management OR Associate's degree/Bachelor's degree with 3 years of applicable cumulative job specific experience required, with 2 of those years being in leadership/management.

Additional Preferences

Qualifications

• Bachelor's degree; MBA or Master's degree in Marketing or related field preferred
• 10+ years of progressive marketing experience with at least 5 years in product marketing leadership
• Demonstrated success in digital product marketing, preferably in healthcare or related complex service industries
• Exceptional cross-functional collaboration skills and ability to influence without direct authority
• Strong analytical mindset with experience translating data into actionable marketing strategies
• Outstanding communication skills with the ability to simplify complex concepts for diverse audiences

#LI-Remote #GMDx #growth

Why Join Our Team

Ascension associates are key to our commitment of transforming healthcare and providing care to all, especially those most in need. Join us and help us drive impact through reimagining how we can deliver a people-centered healthcare experience and creating the solutions to do it. Explore career opportunities across our ministry locations and within our corporate headquarters.

Ascension is a leading non-profit, faith-based national health system made up of over 134,000 associates and 2,600 sites of care, including more than 140 hospitals and 40 senior living communities in 19 states.

Our Mission, Vision and Values encompass everything we do at Ascension. Every associate is empowered to give back, volunteer and make a positive impact in their community. Ascension careers are more than jobs; they are opportunities to enhance your life and the lives of the people around you.

Equal Employment Opportunity Employer

Ascension provides Equal Employment Opportunities (EEO) to all associates and applicants for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity or expression, pregnancy, childbirth, and related medical conditions, lactation, breastfeeding, national origin, citizenship, age, disability, genetic information, veteran status, marital status, all as defined by applicable law, and any other legally protected status or characteristic in accordance with applicable federal, state and local laws.

For further information, view the EEO Know Your Rights (English) poster or EEO Know Your Rights (Spanish) poster.

As a military friendly organization, Ascension promotes career flexibility and offers many benefits to help support the well-being of our military families, spouses, veterans and reservists. Our associates are empowered to apply their military experience and unique perspective to their civilian career with Ascension.

Pay Non-Discrimination Notice

Please note that Ascension will make an offer of employment only to individuals who have applied for a position using our official application. Be on alert for possible fraudulent offers of employment. Ascension will not solicit money or banking information from applicants.

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