Director, Product Marketing - MetaMask

Hard Yaka; United States; Remote; USD 146,000 - 215,000; Full time

Job summary

A leading blockchain and web3 software company is seeking a Product Marketing Director for MetaMask. This role involves defining marketing strategies, driving product adoption, and collaborating with cross-functional teams to enhance user engagement in the web3 ecosystem. The ideal candidate will have extensive experience in consumer marketing, a strong understanding of blockchain technologies, and a passion for innovation.

Benefits

Equity

Unlimited vacation/holidays

Flexible working arrangements

Continuous learning opportunities

Qualifications

• 10+ years of experience in consumer or product marketing.
• Strong understanding of web3, blockchain, or crypto technologies.

Responsibilities

• Define and execute MetaMask’s marketing strategy.
• Craft and execute GTM strategies driving product adoption.
• Support establishment of OKRs to track marketing impact.

Skills

Consumer Marketing

Product Marketing

Collaboration

Communication

Data Analysis

Education

Bachelor's Degree

Job description

Location: Global Remote (excluding France)

Consensys is the leading blockchain and web3 software company founded by Joe Lubin, CEO of Consensys and Co-Founder of Ethereum. Since 2014, Consensys has been at the forefront of innovation, pioneering technological developments within the web3 ecosystem.

Through our product suite, including the MetaMask platform, Infura, Linea, Diligence, and our NFT toolkit Phosphor, we have become the trusted collaborator for users, creators, and developers on their path to build and belong in the world they want to see.

Whether building a dapp, an NFT collection, a portfolio, or a better future, the instinct to build is universal. Consensys inspires and champions the builder instinct in everyone by making web3 universally easy to use and develop on.

Our mission is to unlock the collaborative power of communities by making the decentralized web universally easy to access, use, and build on.

You’ll get to work on the tools, infrastructure, and apps that scale these platforms to onboard one billion participants and 5 million developers. You’ll be constantly exposed to new concepts, ideas, and frameworks from your peers, and as you work on different projects — challenging you to stay at the top of your game. You’ll join a network of builders that reaches the edge of our ecosystem. Consensys alumni have moved on to become tech entrepreneurs, CEOs, and team leads at tech companies.

We are looking for a strategic and innovative Product Marketing Director to drive the next phase of growth for MetaMask, the world's leading web3 wallet.

In this role, you will help define and execute MetaMask’s marketing strategy to engage and grow our audience, deliver revenue driving marketing initiatives, and support the launch of innovative new product offerings and features that will transform how people manage their digital and financial lives.

You will act as a key link between the Product and Marketing teams, fostering seamless collaboration and advocating for our users to drive growth and adoption of MetaMask’s trading experiences and core wallet offering. You'll also play a part in ensuring MetaMask remains deeply connected to the broader crypto and web3 cultural ecosystem.

This role reports to the CMO and works hand in hand with product leadership to align on business goals and consumer outcomes.

A bit about the role:

Consumer centric growth strategy

• Support the development and execution of marketing strategies that drive consumer adoption and monetization, positioning MetaMask as a market leader.
• Partner with the growth & analytics team to leverage data driven insights into consumer needs, market trends, and competitive positioning.

Scaling adoption of new offerings

• Craft and execute GTM strategies that drive product adoption, user engagement, and revenue growth.
• Contribute to the marketing approach across different product lifecycle stages, focusing on measurable impact.

Culture & Community

• Develop and deliver marketing programs that strengthen MetaMask’s position in crypto culture.
• Help grow the MetaMask brand among new markets and audience segments through innovative campaigns.

Cross team collaboration

• Work closely with product, growth, and other marketing teams to ensure alignment between product development and marketing initiatives.
• Support the creation of systems and processes that keep the consumer perspective at the heart of our work.

Performance & impact measurement

• Support the establishment of OKRs to track marketing impact, working closely with leadership to review performance.
• Continuously optimize marketing strategies based on results and user feedback.

Growth opportunity

• This is an individual contributor role with the opportunity to grow into a team leadership position as the function scales.

A bit about you:

• 10+ years of experience in consumer marketing and/or product Marketing roles, preferably within technology, fintech, or web3 industries.
• Demonstrated success in supporting the growth and scaling of consumer facing products.
• Strong understanding of web3, blockchain, crypto, or related technologies or a strong desire to build expertise quickly.
• A strategic thinker who can turn insights into actionable marketing programs.
• Excellent collaboration and communication skills, with experience influencing a wide range of stakeholders.
• Passionate about innovation and shaping the future of consumer experiences in web3.
• Self starter with the ability to thrive in a fast-paced, cross-functional environment.

What’s in it for you?

• Join a mission driven team at the forefront of blockchain and web3 innovation.
• Work on transformative products that redefine how consumers interact with digital finance and identity.
• Opportunity to expand your role and grow into team leadership as the marketing function scales.

Don't meet all the requirements? Don't sweat it. We’re passionate about building a diverse team of humans and as such, if you think you've got what it takes for our chaotic-but-fun, remote-friendly, start-up environment—apply anyway, detailing your relevant transferable skills in your cover letter. While we have a pretty good idea of what we need, we're ready for you to challenge our thinking on who needs to be in this role .

The salary range for US-based candidates only will be determined throughout the interview process depending on experience and skills.

US pay range (not including bonus, equity or other benefits)

$146,000 — $215,000 USD

In the rapidly evolving Web3 space, we believe that everyone is a builder. This expansive paradigm requires a range of backgrounds, talents, skills, and experiences to influence and shape the future. At Consensys, this diversity fuels our ability to shift control and redefine the realm of possibility. We are committed to ensuring that our technology empowers people and communities with economic and political agency through decentralized technologies. We welcome the range of perspectives and differences and celebrate them. We're excited to see how your unique skills as a builder can contribute to our vision, drive innovation, and help us shape a more inclusive Web3.

Consensys is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Consensys is aware of fraudulent recruitment practices and we encourage all applicants to review our best practices to protect yourself which can be found (https://consensys.io/careers/best-practices-to-avoid-recruitment-fraud/) .

We have a comprehensive and competitive benefits package to make sure we’re looking after you and what matters most.

Equity

We believe in ownership and want everyone to have a stake in our future success, that’s why you’ll receive equity when you join us.

Recognized in the blockchain and Web3 ecosystem

Working at Consensys is a tremendous reference for your career. You’ll join a network of entrepreneurs and technologists that extends across the global crypto ecosystem.

Continuous learning & opportunities

We provide growth and development opportunities through the Consensys Advance Program, including full access to Coursera & comprehensive learning modules and programs.

Unlimited vacation/holidays

We value downtime to recharge and reset, ensuring everyone at ConsenSys has work/life balance. In addition, company-wide we participate in “zero productivity” days to take a break from work, shut down, and sit back and relax.

Flexible working arrangements

With our global workforce we have fine-tuned asynchronous working which means we have a lot of flexibility in the structure of when we work and how we work together.

Remote first

You’ll be joining a team based all over the world. Providing the unique opportunity to work with people from across 6 continents.

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