Senior Director - Performance Marketing

Puffy

United States

Remote

USD 180,000 - 320,000

Full time

3 days ago

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Benefits offered by this job

Monthly performance bonus up to 10%

Premium health insurance

Annual salary review

Learning budget

Up to 50% product discount and free a

Job summary

Puffy, a premium US mattress brand, is seeking a senior performance marketing leader to own paid media across Google and Meta with multi-million-dollar monthly budgets. You will set the testing framework, build budget guardrails, and guide a growing team while optimizing for incremental value beyond ROAS.

Applicants should have 7+ years in performance marketing, direct ownership of large budgets, and a track record of high-AOV purchases. Relocation options may apply.

Qualifications

7+ years in performance marketing with $1M+/month ownership on Google and Meta.
Google PMax-era campaign structure, feed management and brand/non-brand economics.
High-AOV considered-purchase experience ($1,000+ order values).
Statistical decision literacy and incrementality test design.
Creative testing systems in a post-ATT environment.
Team leadership including senior direct reports.

Responsibilities

Own the paid media engine across Google and Meta with multi-million-dollar monthly budgets.
Allocate capital by marginal return and contribution margin, not platform ROAS alone.
Build budget guardrails, pause/hold/scale logic and escalation protocols.
Own the creative testing system, briefs and promotional approaches.
Lead, mentor and assess the performance marketing team.

Skills

Performance marketing

Budget ownership

Google Ads

Meta Ads

PMax

Feed management

Incrementality testing

Creative testing systems

Leadership

Tools

Google Ads Scripts

Job description

Responsibilities

Own the paid media engine across Google and Meta with multi-million-dollar monthly budgets
Allocate capital by marginal return and contribution margin, not platform ROAS alone
Build budget guardrails, pause/hold/scale logic and escalation protocols
Own the creative testing system, briefs and promotional approaches
Lead, mentor and assess the performance marketing team

Requirements

7+ years in performance marketing with $1M+/month ownership on Google and Meta
Google PMax-era campaign structure, feed management and brand/non-brand economics
High-AOV considered-purchase experience ($1,000+ order values)
Statistical decision literacy and incrementality test design
Creative testing systems in a post-ATT environment
Team leadership including senior direct reports

Preferred Qualifications