Senior Director of Sales Strategy

ATP Flight School; Florida; On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Performance-based bonus

Employer-Paid Life Insurance

Medical coverage (Starting day one!)

Dental/Vision/Life Insurance (Starting

day one!)

Critical Illness and Accident Coverage

Short-Term and Long-Term Disability

401(k) Enrollment (100% Vested)

8 Paid Holidays

13 PTO Days per Year

Job summary

ATP Flight School, headquartered in Jacksonville Beach, FL, seeks a Senior Director of Sales Strategy to optimize lead-to-enrollment conversion across Admissions, Marketing, and Training Center networks. You will lead data-driven initiatives, enhance sales systems, and drive enrollment growth while building a high-performance team.

Expect to spend ~6 months on outbound sales foundations, collaborating with cross-functional teams to deliver an exceptional student experience and achieve aggressive

Qualifications

• Proven experience in sales leadership, business development, or process improvement (education or flight school experience preferred).
• Strong analytical skills with the ability to interpret data and drive actionable insights.
• Excellent communication, coaching, and team-building abilities.
• Highly organized with exceptional attention to detail and follow-through.
• Demonstrated success implementing systems or processes that improved efficiency or conversion performance.
• Bachelor’s degree preferred; equivalent experience considered.
• Proficiency with CRM systems, reporting tools, and Google Workspace (Docs, Sheets, Slides, etc.).

Responsibilities

• Develop and execute strategies to increase lead-to-enrollment conversion across all channels.
• Identify process bottlenecks and implement systems and tools to streamline the admissions and sales workflow.
• Partner with Marketing to align campaigns with sales goals and track performance metrics.
• Coach and support Admissions Representatives and Training Center teams to improve prospect engagement, communication, and follow-up effectiveness.
• Create standardized reporting to measure key performance indicators (KPIs), including conversion rates, response times, and program sales performance.
• Conduct regular reviews of lead management, CRM utilization, and call center effectiveness.
• Collaborate with Training Support and Finance teams to ensure seamless transitions from prospective student to enrolled student.
• Lead training sessions, workshops, and performance reviews to strengthen sales skills and consistency across locations.
• Provide data-driven insights and recommendations to senior leadership to support strategic growth initiatives.
• Drive a culture of continuous improvement and accountability focused on student success and company growth.

Skills

Sales leadership

Data-driven

Communication

Process improvement

Organization

Analytical thinking

Education

Bachelor’s degree preferred

Equivalent experience considered

Tools

CRM systems

Reporting tools

Google Workspace

Job description

This role is based at ATP Headquarters in Jacksonville Beach / Ponte Vedra Beach, FL.

ATP is the nation’s largest flight school, providing students with the most efficient path to successful airline pilot careers. For over 40 years, ATP has been the leader in professional flight training and supplying pilots to regional and major airlines. ATP’s Airline Career Pilot Program offers a fast, proven path to a career at the airlines, with graduates flying for every major U.S. airline. If this role is for you, you already know about ATP.

The Role

ATP is seeking a Senior Director of Sales Strategy to improve sales processes and drive enrollment growth in the Airline Career Pilot Program. You will lead initiatives to optimize lead conversion, strengthen sales systems, and elevate team performance across the Admissions, Marketing, and Training Center network. You will analyze data, implement scalable best practices, and collaborate cross-functionally to ensure ATP continues to deliver an exceptional experience to prospective students while achieving enrollment goals. To establish a strong foundation, you should expect to initially spend about 6 months performing outbound sales.

Responsibilities

• Develop and execute strategies to increase lead-to-enrollment conversion across all channels
• Identify process bottlenecks and implement systems and tools to streamline the admissions and sales workflow
• Partner with Marketing to align campaigns with sales goals and track performance metrics
• Coach and support Admissions Representatives and Training Center teams to improve prospect engagement, communication, and follow-up effectiveness
• Create standardized reporting to measure key performance indicators (KPIs), including conversion rates, response times, and program sales performance
• Conduct regular reviews of lead management, CRM utilization, and call center effectiveness
• Collaborate with Training Support and Finance teams to ensure seamless transitions from prospective student to enrolled student
• Lead training sessions, workshops, and performance reviews to strengthen sales skills and consistency across locations
• Provide data-driven insights and recommendations to senior leadership to support strategic growth initiatives
• Drive a culture of continuous improvement and accountability focused on student success and company growth.

Qualifications

• Proven experience in sales leadership, business development, or process improvement (education or flight school experience preferred)
• Strong analytical skills with the ability to interpret data and drive actionable insights
• Excellent communication, coaching, and team-building abilities
• Highly organized with exceptional attention to detail and follow-through
• Demonstrated success implementing systems or processes that improved efficiency or conversion performance
• Bachelor’s degree preferred; equivalent experience considered
• Proficiency with CRM systems, reporting tools, and Google Workspace (Docs, Sheets, Slides, etc.)

Work Location

Jacksonville Beach / Ponte Vedra Beach, FL

Benefits

ATP offers a comprehensive employee benefits program, including:

• Competitive compensation with performance-based bonus opportunities
• Employer-Paid Life Insurance
• Medical coverage (Starting day one!)
• Dental/Vision/Life Insurance (Starting day one!)
• Critical Illness and Accident Insurance
• Short-Term and Long-Term Disability Insurance
• 401(k) Enrollment (100% Vested with no employer contributions)
• 8 Paid Holidays
• 13 Paid Time Off Days per Year (PTO is earned on an accrual-basis)

Physical Demands

• The physical demands described here must be met by an employee to successfully perform the essential functions of this job. The employee is regularly required to: talk, hear, see, stand; walk; have use hands and fingers, handle or feel; reach with hands and arms; lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.

ATP is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.