Senior Director of Performance Marketing

Compass; New York (NY); Hybrid; USD 185,000 - 205,000; Full time

Benefits offered by this job

Incentive programs

Commuter program

Medical benefits

401(k) plan

Job summary

Compass seeks a Head of Performance Marketing to own strategy and execution across paid channels, shaping growth for one of the world’s largest real estate platforms. You’ll influence product direction, work with senior executives, and stay hands-on in campaigns.

You will define the operating model for performance marketing across Compass brands, build trusted measurement practices, and scale the function as it expands globally. This role is NYC-preferred with flexible hub locations.

Qualifications

• 10+ years in marketing, including 3-4+ years leading performance marketing at a top real estate or high-volume marketplace.
• Strategist and builder who can design multi-channel growth and also dive into campaign structure and bidding logic.
• Executive-ready with data-driven approach and the ability to influence decisions.
• Measurement-obsessed with practical experience in media mix modeling, incrementality testing, attribution, and paid acquisition channels.

Responsibilities

• Set the strategy and run it for Compass.com across paid search, paid social, display, video and emerging channels.
• Tie media performance to transactions, agent leads, and unit economics, beyond clicks.
• Build a measurement framework trusted by leadership using MMM, incrementality tests, and multi-touch attribution.
• Own and scale a major paid media budget with quick, data-driven reallocations.
• Present priorities, results, and investment recommendations to the executive team and cross-functional partners.

Skills

Performance marketing leadership

Marketing strategy

Measurement & analytics

Executive communication

Campaign optimization

Tools

Media mix modeling

Attribution platforms

Incrementality testing

Job description

At Compass, our mission is to help everyone find their place in the world. Founded in 2012, we're revolutionizing the real estate industry with our end-to-end platform that empowers residential real estate agents to deliver exceptional service to seller and buyer clients.

Compass International Holdings Overview

Compass International Holdings is a global real estate services company empowering real estate professionals with everything they need to realize their entrepreneurial potential. With a presence in every major U.S. city and approximately 120 countries and territories, Compass International Holdings serves millions of buyers and sellers through a portfolio of some of the most recognized and iconic brands: @properties, Better Homes and Gardens® Real Estate, CENTURY 21®, Christie's International Real Estate, Coldwell Banker®, Compass, Corcoran®, ERA®, and Sotheby's International Realty®. In addition to brokerage services, Compass International Holdings offers integrated services, such as mortgage, title, insurance, escrow, and relocation.

• NYSE: COMP
• 340,000 Real Estate Professionals
• 2,000+ independently owned and operated brokerages
• 120 countries and territories

Why Now

Compass International Holdings is moving fast:

• A new consumer experience. We just launched See It First™, the biggest Compass.com redesign in a decade, giving buyers early access to more homes.
• Marketing. Our 3-phased marketing strategy gives sellers more choice in how to market their homes. The market has responded with 56% YoY traffic growth on compass.com.
• Global reach. The new Compass Global Division connects U.S. clients with vetted international advisors.
• Record results. We posted record Q2 2026 results.

The platform is bigger, the product is sharper, and the opportunity to win the consumer has never been larger.

Role Overview

This is a rare seat: a senior, highly strategic individual contributor role with direct influence on how one of the largest real estate platforms in the world grows.

As Head of Performance Marketing, you'll own the strategy and the execution behind how consumers find Compass. You'll set the vision, own the numbers, influence the product, and remain hands-on in the campaigns yourself. You'll work alongside senior leadership as a trusted growth advisor, and your recommendations will shape where we invest and how fast we move.

You'll also be in on the ground floor. As performance marketing scales across our brands, you'll help define what the function looks like, how it measures success, and who joins it next. This is your chance to build something inside real estate, not just inherit it.

What You'll Do

• Set the strategy and run it. Build the performance marketing plan for Compass.com and drive execution across paid search, paid social, display, video, and emerging acquisition channels. You'll be both the architect and the operator.
• Connect every dollar to outcomes that matter. Tie media performance to transaction conversion, agent lead quality, and unit economics, not just clicks and impressions. In real estate, the lead that becomes a closed home is the only metric that counts.
• Build a measurement practice that leadership trusts. Bring rigor through media mix modeling, incrementality testing, multi-touch attribution, and automated bidding to continuously improve CAC and LTV efficiency.
• Own and scale a major media budget. Manage a significant paid media portfolio in one of the most competitive search categories online. Reallocate quickly and confidently based on the data.
• Be the voice of growth in the room. Present priorities, results, and investment recommendations to the executive team and cross-functional partners across product, brand, and technology.
• Shape the future of the function. Help define the operating model, tooling, and talent strategy for performance marketing as it grows across CIH's brands.

Who You Are

• Built at a marketplace. You have 10+ years in marketing, ideally including 3-4+ years leading performance marketing at a top real estate or high-volume marketplace portal.
• Strategist and builder. You can design a multi-channel growth strategy in the morning and be deep in campaign structure and bidding logic by afternoon. You'd rather own the work than delegate it.
• Executive-ready. You're comfortable with the C-suite. You bring a point of view, back it with data, and influence decisions.
• Measurement-obsessed. You have deep, practical experience with media mix modeling, incrementality testing, attribution, and paid acquisition channels.
• Energized by the mission. Helping people find their place in the world, and helping 340,000 agents grow their businesses, is something you care about.
• Technical Expertise: Deep experience in media mix modeling, incrementality testing, paid acquisition channels, and attribution models.

What Success Looks Like

In your first 90 days, you've gone deep on the business. You understand how Compass.com acquires consumers today, where spend is working and where it isn't, and how leads move from first click to closed transaction. You've built trusted relationships with leadership and key partners across product, brand, data, and technology, and you've delivered an early point of view on the biggest opportunities.

By six months, your performance marketing strategy is in the market. You've established a measurement framework the executive team relies on, launched your first incrementality tests, and made confident budget shifts based on what the data shows. Leadership comes to you for the answer to "what's driving growth?"

At 12 months, you've measurably improved acquisition efficiency and lead quality, and paid media is clearly connected to transactions and agent outcomes, not just traffic. You've built a testing culture that keeps the program getting smarter. You've shaped the roadmap for how performance marketing scales across CIH's brands, including the tools, operating model, and talent the function needs next. And you're seen as one of the most important growth voices in the company.

Location

NYC preferred but open to other hub locations (Boston, Seattle, Austin, Boston or San Francisco preferred)

Compensation:

The base pay range for this position is $185,000 - $205,000 annually; however, base pay offered may vary depending on job-related knowledge, skills, and experience. Bonuses and restricted stock units may be provided as part of the compensation package, in addition to a full range of benefits. Base pay is based on market location. Minimum wage for the position will always be met

Perks that You Need to Know About:

• Participation in our incentive programs (which may include eligible cash, equity, or commissions). Plus paid vacation, holidays, sick time, parental leave, and recharge leave; medical, tele-health, dental and vision benefits; 401(k) plan; flexible spending accounts (FSAs); commuter program; life and disability insurance; Maven (a support system for new parents); Carrot (fertility benefits); UrbanSitter (caregiver referral network); Employee Assistance Program; and pet insurance.

Do your best work, be your authentic self.

At Compass, we believe that everyone deserves to find their place in the world — a place where they feel like they belong, where they can be their authentic selves, where they can thrive. Our collaborative, energetic culture is grounded in our Compass Entrepreneurship Principles and our commitment to diversity, equity, inclusion, growth and mobility. As an equal opportunity employer, we offer competitive compensation packages, robust benefits and professional growth opportunities aimed at helping to improve our employees' lives and careers.

Notice for California Applicants

Los Angeles County Fair Chance Notice