Senior Director of Growth

Visible Hands; United States; Remote; USD 150,000 - 230,000; Full time

Benefits offered by this job

Health, dental and vision insurance

Equity compensation

Parental leave and caregiver support

Flexible time off

PTO policy

Growth opportunities

Job summary

Hearth, the first familyOS that helps children build independence and calm homes, seeks a Senior Director of Growth to own growth strategy, analytics, forecasting, and channel orchestration end-to-end. You’ll lead CAC/payback improvements, scale paid channels, and align CRO, creative, and partnerships across a growing growth team.

You’ll partner with agencies and cross-functional partners to drive performance dashboards, attribution, and testing roadmaps, while shaping lifecycle and channel mix

Qualifications

• 5–8+ years in growth/performance roles at DTC or consumer tech companies.
• Hands-on experience scaling Meta/Google performance environments.
• Strong analytical toolkit (modeling, experimentation, attribution).
• Comfort working with agencies & cross-functional partners.
• Track record of improving CAC/Payback at meaningful scale.
• Experience with Amazon or Affiliate channels a plus.
• Experience in subscription and/or hardware/software hybrids a plus.

Responsibilities

• Develop and own growth strategy tied to revenue, CAC, MER, and payback targets.
• Build forecasts, budgets, and scenario models for paid, social, and lifecycle channels.
• Oversee Paid, Social/Influencer, Affiliate/Partnerships, and Lifecycle channels.
• Drive CRO across landing pages, PDP, checkout, offers, and bundles.
• Translate data and funnel insights into clear recommendations.
• Partner with creative teams on briefs, audience insights, and testing velocity.
• Manage Lifecycle and retention improvements with cross-functional teams.
• Produce weekly/monthly performance readouts with actionable learnings.

Skills

Growth strategy

Analytics

Agency collaboration

Team leadership

CAC optimization

Channel management

Tools

Meta Ads

Google Ads

Job description

Type: Full-Time

About Us:
Hearth is the first familyOS that helps children build independence, confidence, and emotional regulation through predictable routines and visual structure, while reducing the cognitive load on parents. Designed with developmental psychology in mind, Hearth supports family functioning by making transitions smoother, expectations visible, and responsibilities shared. By turning daily life into developmental practice, Hearth helps families create calmer days, more capable kids, and more connected homes.

Role Overview

We’re hiring a Senior Director of Growth who can own our growth strategy, performance analytics, forecasting, and channel orchestration end-to-end. This is a high-leverage role for someone who thrives in hands-on performance environments and analytical decision-making.

Your mandate is to:

• Improve CAC & payback
• Scale paid channels efficiently
• Own the growth forecast and instrumentation
• Drive cross-functional CRO and creative prioritization
• Expand and optimize channel mix (e.g., Amazon, Affiliate)
• Work tightly with agencies and creative partners
• Lead and develop small but mighty growth marketing team

You are not expected to be a media buyer or designer — you will direct and orchestrate buying, creative, CRO, and analytics resources.

Key Responsibilities

Growth Strategy & Planning

• Develop and own the growth strategy tied to revenue, CAC, MER, and payback targets
• Build forecasts, budgets, and scenario models for paid, social, and lifecycle channels
• Partner with Finance on pacing, variance analysis, and capital allocation decisions

Performance & Channel Management

• Oversee Paid (via agency), Social/Influencer, Affiliate/Partnerships, and Lifecycle channels
• Improve CAC and payback while scaling monthly paid spend efficiently
• Own performance dashboards, attribution views, and testing roadmaps

Experimentation & Conversion Optimization

• Drive CRO across landing pages, PDP, checkout, offers, and bundles
• Prioritize and evaluate A/B tests with CRO, Creative, and Engineering partners
• Translate data and funnel insights into clear recommendations

Creative & Messaging Alignment

• Partner with the creative team on briefs, audience insights, and testing velocity
• Improve creative win rates through iterative messaging, formats, and channel fit

Lifecycle & LTV

• Manage Lifecycle Sr Manager to improve onboarding, renewal, attach, and retention
• Track and improve LTV/CAC through post-purchase education, referral, and churn reduction

Social, Influencer & Partnerships

• Manage Director of Social & Partnerships to drive UGC, influencer, and affiliate performance
• Ensure social content and partnerships support performance and lifecycle goals

Team Leadership & Cross-Functional Alignment

• Directly manage a growing team
• Set functional goals, KPIs, and operating cadences for each direct report
• Align cross-functionally with Creative, Product, Ops, and Finance to hit plan

Reporting & Insights

• Produce weekly and monthly performance readouts with clear actions and learnings
• Maintain clean tracking, pixel hygiene, UTMs, and analytics infrastructure

Ideal Experience

You might be a great fit if you have:

• 5–8+ years in growth/performance roles at DTC or consumer tech companies
• Managed 2–5+ direct reports across lifecycle, social, or growth functions at a DTC or consumer subscription company
• Hands-on experience scaling Meta/Google performance environments
• Strong analytical toolkit (modeling, experimentation, attribution)
• Comfort working with agencies & cross-functional partners
• A track record of improving CAC/Payback at meaningful scale
• Experience with Amazon or Affiliate channels a plus
• Experience in subscription and/or hardware/software hybrids a plus

Qualities We Value

• Operator mindset (clear models, objective decisions)
• High analytical rigor; low ego
• Treats capital as a resource to deploy efficiently
• Written-first communicator (forecasts, briefs, readouts)
• Moves fast but with data guardrails
• Thrives in IC + leadership hybrid environments

Why This Role Matters

We’re operating in a new consumer category with strong tailwinds. Families are adopting routines, delegation tools, and digital family infrastructure faster than ever. We’ve proven product-market fit with strong attach rates and LTV — and now we’re scaling the “go-to-market machine.” This role turns capital into customers, and customers into revenue, predictably.

Compensation and Benefits

• Competitive salary ranging from $150,000–$230,000, depending on experience and role leveling.
• Equity compensation commensurate with seniority and scope.
• Comprehensive health, dental, and vision insurance, plus additional benefits.
• Family-first culture with generous parental leave and ongoing support for caregivers.
• Flexible time off with a generous PTO policy.
• Plenty of opportunities to grow as you learn and evolve with the company.