Senior Director of Fan Experience – Athletics

Baylor University; Waco (TX); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Generous time off

Tuition remission

Retirement contributions

Job summary

Baylor University is seeking a Senior Director / Assistant AD of Fan Experience to lead the fan experience and game presentation for Men’s Basketball and Men’s Tennis, overseeing two Associate Directors and an Assistant Director. This role also runs the student worker program and partners with sponsorship and ticketing to boost attendance and revenue.

The ideal candidate has a Bachelor’s in a related field, 4+ years in athletics fan experience, and fluency with Adobe Creative Suite, ShoFlo, and

Qualifications

• Bachelor’s degree in Sports Management, Marketing, Communications, or a related field.
• Master’s degree preferred.
• 4+ years of full-time experience working in athletics fan experience with a strong background in game presentation.
• Proficient in Adobe Creative Suite, ShoFlo, Microsoft Office, and music programs.
• Responsive and effective communicator over digital communication and in-person.
• Experienced leader who is prepared to manage full-time staff and push those around them to be at their best.
• A deep passion for working in college athletics.

Responsibilities

• Develop and execute fan experience plans for Men’s Basketball and Men’s Tennis.
• Assist the Assoc. AD of Marketing and Fan Experience with Football on-field efforts and fan experience initiatives.
• Produce Men’s Basketball game days from start to finish with scripts, graphics, on-court elements, giveaways, activations, and high-energy moments.
• Communicate definitively to a team during high-pressure in-game moments.
• Oversee and manage the Associate Directors of Fan Experience and the Assistant Director of Fan Experience.
• Oversee the Student Worker Program to ensure a high-level, committed staff.
• Collaborate with sponsorship team to address all sponsorship inventory effectively.
• Rethink game day initiatives year-over-year to keep experiences fresh.
• Collaborate with external staff to ensure excellent fan experience at each event.
• Collaborate with athletics ticket office to drive attendance and revenue for assigned sports.
• Maintain working knowledge of NCAA, Big 12, and institutional rules and report infractions as needed.
• Other duties as assigned by supervisors.

Skills

Adobe Creative Suite

ShoFlo

Microsoft Office

Music programs

Education

Bachelor’s degree in Sports Management, Marketing, Communications, or related field

Master’s degree preferred

Tools

Adobe Creative Suite

ShoFlo

Microsoft Office

Job description

A humblecollegefounded before Texas was a state,Baylornow stands as one of the premier institutions of higher education in the world. Baylor has continued to invest in research and doctoral education, both solidifying and elevating its unique status as a preeminent Christian research university. Baylor is among 187 R1 institutions, just 52 of which are private universities.

Since 2011, Baylor has been named as one of the nation’s “Great Colleges to Work For”. Great Colleges to Work For® is one of the country’s largest and most respected workplace recognition programs. Each year, Great Colleges recognizes the colleges and universities that get top employee ratings regarding workplace practices and policies across 10 areas. This recognition is based on faculty and staff responses to a related annual survey. The survey, conducted by ModernThink, is a way for colleges and universities to gain a deeper understanding of how their employees experience and view various aspects of the institution. This continued recognition further affirms Baylor as a rewarding place to build a career.

What We Are Looking For

Baylor Athletics is seeking a motivated, elite worker to be our Senior Director / Assistant AD of Fan Experience. This individual will oversee the fan experience and game presentation efforts for Men’s Basketball and Men’s Tennis. In addition to their sport oversights, this individual will oversee our two Associate Directors of Fan Experience and our Assistant Director of Fan Experience. This role will also spearhead our student work program and lead on-field operations during Football game days.

Ultimately, the goal of this position is to increase the attendance, revenue, and fan atmosphere at their assigned sports.

A bachelor's degree with 4 years of experience is required. A master's degree with 5 years is preferred.

All applicants must be eligible to work in the US on a full-time basis.

What Will You Do

• Develop and execute fan experience plans for their assigned sports of Men’s Basketball and Men’s Tennis

• Assist the Assoc. AD of Marketing and Fan Experience with Football on-field efforts and fan experience initiatives

• Produce Men’s Basketball game days from start to finish by making scripts, graphics, on-court elements, giveaway items, concourse activations, and high-energy moments to enhance the fan experience

• Communicate definitively and clearly to a team of individuals during high pressure, time sensitive in-game moments

• Oversee and manage the two Associate Directors of Fan Experience and the Assistant Director of Fan Experience

• Oversee the Student Worker Program to ensure that we have a high-level, committed student worker staff that is consistently helping at events

• Collaborate with the sponsorship team to make sure all sponsorship inventory is being addressed effectively

• Ability to rethink how we execute each game day initiative year-over-year so that our game days always are fresh for fans and not repetitive of previous seasons

• Collaborate with other external staff members to ensure an excellent fan experience at each event

• Collaborate with the athletics ticket office to effectively drive attendance and revenue for assigned sports

• Maintain working knowledge of and adherence to all NCAA, Big 12 Conference, and institution rules and regulations and to communicate immediately any possible infractions of such rules and regulations to the Athletics Compliance staff

• Other duties as assigned by supervisors

Qualifications

• Bachelor’s degree in Sports Management, Marketing, Communications, or a related field
• Master’s degree preferred
• 4+ years of full-time experience working in athletics fan experience with a strong background in game presentation
• Proficient in Adobe Creative Suite, ShoFlo, Microsoft Office, and music programs
• Responsive and effective communicator over digital communication and in-person
• Experienced leader who is prepared to manage full-time staff and push those around them to be at their best

• A deep passion for working in college athletics

What You Can Expect

As part of the Baylor family, eligible employees receive a comprehensive benefits package that includes medical, dental, and vision insurance, generous time off, tuition remission, and outstanding automatic retirement contributions. Baylor has a comprehensive benefits plan that supports you and your family’s wellbeing and allows you to be a part of the life of a vibrant and active college campus. To learn more, go toBaylor Benefits & Advantages.

Explore & Engage

Learn more aboutBaylorand our strategic vision,Baylor in Deeds. Also, explore our great hometown ofWacoand the many opportunities toengage locally. If you are new to Central Texas,This is Waco!