Senior Director, Membership & Market Development

SmartRecruiters, Inc.; Washington (District of Columbia); Remote; USD 130,000 - 160,000; Full time

Benefits offered by this job

Ability to work remotely

Competitive base salary + variable

Comprehensive health care coverage

Flexible paid time off

401k with company match

Job summary

Health Evolution is looking for a Senior Director of Membership & Market Development to grow Enterprise Membership and Partnerships. You’ll own the member lifecycle from prospecting CEOs to renewals, partnering with Marketing and Curation to optimize onboarding and engagement, while advancing pricing and benefit strategies.

You will report to the EVP and lead a team within the Membership function, traveling ~15–20% to convenings and meetings.

Qualifications

• 7+ years of experience in quota‑carrying sales, business development, or membership/association management.
• Forecasting and pipeline management in a CRM (Salesforce preferred).
• Experience engaging directly with CEOs and C‑suite executives.
• Willingness to travel for Health Evolution convenings and Member meetings (15–20%).

Responsibilities

• Own a pipeline of prospective Enterprise Members and Corporate/Strategic Partners from outreach to signed agreement.
• Manage the full sales cycle for new membership opportunities: outreach, discovery, proposals, and contract close.
• Lead annual renewal for assigned Members, track timelines, and build retention plans.
• Build relationships with CEOs and C‑suite offices as the primary point of contact.
• Identify upsell opportunities within existing Member accounts and partnerships.
• Maintain accurate pipeline, account, and forecast data in Salesforce.
• Collaborate with Marketing on campaigns and lead follow‑up; ensure top of funnel is full.
• Partner with Member Experience and Curation for onboarding and engagement pre‑renewal.
• Represent Health Evolution at Summit, Exchanges, and Forum Roundtables.
• Contribute to pricing, packaging, and benefit strategy based on market feedback.
• Mentor junior Membership team members as the function grows.

Skills

Quota carrying sales

CRM Salesforce

Executive engagement

Travel 15-20%

Education

Bachelor's degree or equivalent

Job description

Senior Director, Membership & Market Development

Full-time

Compensation: USD 130,000 - USD 160,000 - yearly

Health Evolution is a selective membership of chief executives and influential leaders from the most impactful organizations across the health care industry.

Our members embrace bold ideas, drive meaningful innovation, lead with courage, and collaborate to advance a health care system that is more accessible and affordable, more effective and equitable, and more proactive and personalized.

Health Evolution’s range of in-person and virtual convenings include:

• Health Evolution Summits: The largest, most influential gathering of health care CEOs and senior leaders in America
• Exchanges: Intimate group gatherings focused on a specific topic in a signature location
• Hubs: Dedicated member space for meetings, networking, and receptions at industry events.
• Networks: Trusted peer circles connecting like‑minded executives
• Forum: Peer‑to‑peer discussions exploring major themes reshaping health care

The Senior Director, Membership & Market Development is responsible for growing and retaining Health Evolution's Enterprise Membership and Partnership base. This individual owns a book of prospective and current Members — identifying and cultivating relationships with CEOs and C‑suite executives, guiding them through the membership sales cycle, and managing the renewal process to protect and grow recurring revenue. The role partners closely with the EVP, Membership & Market Development and works cross‑functionally with Marketing, Member Experience, and Curation teams to ensure a seamless prospect‑to‑Member journey. This role reports directly to the EVP, Membership & Market Development, and works alongside other members of the Membership team responsible for new sales, renewals, and Member engagement.

Key Responsibilities

• Own a pipeline of prospective Enterprise Members and Corporate/Strategic Partners across payer, provider, and life sciences organizations, from first outreach through signed agreement.
• Manage the full sales cycle for new membership opportunities: outbound prospecting, discovery calls, benefit and pricing presentations, proposal development, and contract close.
• Lead the annual renewal process for an assigned portfolio of Members, including tracking renewal timelines, identifying at‑risk accounts, and building retention plans.
• Build and maintain relationships with CEOs, C‑suite executives, and their offices, serving as a trusted point of contact throughout the membership lifecycle.
• Identify upsell and expansion opportunities within existing Member accounts (e.g., additional Member seats, Partnership upgrades).
• Maintain accurate and current pipeline, account, and forecast data in Salesforce.
• Collaborate with Marketing on outbound campaigns, referral programs, and lead follow‑up to keep the top of funnel full.
• Partner with the Member Experience and Curation teams to ensure new Members are successfully onboarded and existing Members remain engaged ahead of renewal.
• Represent Health Evolution at the Summit, Connect, and select Forum Roundtables to deepen prospect and Member relationships in person.
• Contribute to pricing, packaging, and benefit strategy discussions based on market and prospect feedback.
• Mentor and provide guidance to junior members of the Membership team as the function grows

What Success Looks Like

• Consistent achievement of new membership sales targets and quarterly pipeline goals.
• Strong renewal rate across an assigned portfolio of Enterprise Members and Partners.
• Accurate, up‑to‑date forecasting that gives leadership visibility into new and renewal revenue.
• Deep, durable relationships with Member CEOs and their offices that translate into referrals and expansion.

Requirements

• 7+ years of experience in a quota‑carrying sales, business development, or membership/association management role, ideally within health care, health tech, or a membership‑based organization.
• Demonstrated success managing a full sales cycle and carrying a renewal or retention target, including forecasting and pipeline management in a CRM (Salesforce preferred).
• Comfort and credibility engaging directly with CEOs and other C‑suite executives and their offices.
• Strong understanding of, or ability to quickly learn, the payer, provider, and life sciences landscape.
• Excellent written and verbal communication skills, including proposal writing and executive‑level presentations.
• Highly organized and self‑directed, with the ability to manage a large, varied account portfolio simultaneously.
• Bachelor's degree or equivalent experience.
• Willingness to travel for Health Evolution convenings and Member meetings (estimated 15–20%).

Benefits

• Ability to work remotely
• Competitive base salary plus additional variable performance‑based compensation
• Competitive, comprehensive health care coverage
• Flexible paid time off
• 401k w/ company match

Health Evolution isan equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.