Senior Director, Marketing - Tyvaso PH

United Therapeutics Corporation; Northern (KY); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Prescription coverage

401k

ESPP

Paid time off

Parental leave

Disability benefits

Job summary

United Therapeutics Corporation in Durham, NC is seeking a Senior Director, Marketing to lead the vision, strategy, and execution behind a pivotal launch brand. You will guide brand performance, develop launch strategies, and drive compliant, data-driven campaigns across patient and healthcare professional audiences.

The role requires extensive experience in pharmaceutical product marketing, strong leadership, and a proven track record in rare-disease or specialty therapies.

Qualifications

• Bachelor's degree in a relevant discipline.
• 15+ years of pharmaceutical product marketing experience.
• 6+ years of people management experience.
• Ability to develop a deep understanding of disease state science and clinical data behind the indication.
• Strong understanding of clinical trial design and clinical data.
• Demonstrated ability to form enduring productive relationships with thought leaders.
• Proficiency with Microsoft Office Suite.

Responsibilities

• Lead strategic and tactical planning for branded communications targeting patient and healthcare professional audiences.
• Drive brand performance, revenue and launch goals for the launch brand.
• Develop launch strategies, integrated tactics, and budget planning through data-driven analysis.
• Create disease state education and branded campaigns to deliver measurable impact.
• Lead advisory boards, speaker bureau programs, and congress planning.
• Foster cross-functional collaboration across Operations, Sales, Field Marketing, Patient Support and more.

Skills

Strategic leadership

Brand strategy

Data-driven decisions

Cross-functional leadership

KOL engagement

Campaign management

Education

Bachelor's degree in marketing/life sciences

Master's degree (preferred)

Tools

CRM systems

Microsoft Office Suite

Job description

Who We Are

We are the first publicly-traded biotech or pharmaceutical company to take the form of a public benefit corporation. Our public benefit purpose is to provide a brighter future for patients through the development of novel pharmaceutical therapies; and technologies that expand the availability of transplantable organs. United Therapeutics (Nasdaq: UTHR) seeks to travel down the corridors of indifference to develop treatments for rare, deadly diseases. We were founded in 1996 by a family seeking a cure for their daughter's pulmonary arterial hypertension (PAH). Today, we have six FDA-approved therapies that treat PAH, pulmonary hypertension associated with interstitial lung disease (PH-ILD) and neuroblastoma, a rare pediatric cancer. Our near-term pipeline seeks to develop additional therapies for PAH and pulmonary fibrosis (PF). The cure for end-stage life-threatening diseases like PAH, PH-ILD, PF, and many others is an organ transplant, but only a small percentage of donated organs are available to address the vast need. For this reason, we are working to create manufactured organs to address the shortage of kidneys, hearts, lungs, and livers available for transplant. We believe an unlimited supply of tolerable, transplantable organs will eliminate the transplant waiting list and cure end-stage organ diseases for which transplant is not currently an option.

Who You Are

Some marketers launch campaigns. Others can reshape the future.

As Senior Director, Marketing, you'll lead the vision, strategy, and execution behind a pivotal brand, combining data-driven decision making, breakthrough creativity, and leadership filled with kindness, development and the drive to deliver results for both patients and the business.

If you thrive on solving complex challenges, building high-performing teams, and turning bold ideas into measurable impact, you'll feel right at home here.

Responsibilities

The Senior Director, Marketing will lead strategic and tactical planning for branded communications targeting both patient and healthcare professional audiences. This role is accountable for driving brand performance, including achieving revenue and volume goals for the launch brand. Leverage market insights and competitive intelligence to uncover growth opportunities and shape strategic decisions. Drive brand differentiation by leading the development of launch strategies, integrated tactics, and budget planning through data-driven analysis and comprehensive market evaluation. Oversee the development of a compelling HCP-focused product positioning, messaging, and value propositions that differentiate the brand and drive engagement. Create disease state education and branded promotional campaigns designed to deliver measurable impact and achieve organizational objectives. Oversee the development of a campaign to drive patient engagement by leveraging deep insights into the patient journey to craft impactful, personalized experiences. Design and execute a comprehensive, integrated media strategy across CRM, web, omni-channel digital platforms, SEO/SEM, and other patient-focused channels to maximize reach and engagement. Develop and optimize customer segmentation, targeting strategies, and performance KPIs to unlock growth opportunities. Partner with customer-facing teams to execute high-impact launch plans and consistently exceed performance milestones. Foster seamless cross-functional collaboration and alignment across Operations, Sales, Field Marketing, Sales Training, Patient Support, and Payer teams. Champion integrated execution to ensure launch strategies are delivered with precision and impact. Cultivate and strengthen strategic relationships with Key Opinion Leaders (KOLs) to amplify brand influence and credibility. Lead advisory boards, speaker bureau programs, and congress planning to drive engagement and position the brand as a thought leader within the therapeutic space. Foster strategic partnerships and collaborate closely with internal stakeholders—including Medical Affairs, Regulatory, Legal, and Strategic Operations—to ensure compliance, accelerate decision-making, and maintain alignment with overarching brand objectives Lead partnerships with external vendors including creative agency of record, medical communications and ensure timeline deliverable of marketing tactics Assist in conducting market research, analyzing competitive landscape and collecting, managing, and disseminating competitive intelligence within the organization Foster a high-performance, results-driven team culture that champions ownership, accountability, and strategic thinking. Inspire initiative and collaboration while securing organizational alignment and support across all levels to accelerate brand success. Exhibit strategic vision and executional excellence to deliver impactful brand outcomes. Apply critical problem-solving and data-driven insights to overcome challenges and achieve ambitious objectives. Develop annual brand plans & supporting budgets. Ensure adherence to budget and optimal ROI on spend. Direct and manage direct reports to include responsibilities for training, goal setting & achievement, performance evaluations/management, coaching, mentoring, career development and provide support for recruitment process (as needed) Perform other duties as assigned.

Minimum Requirements

• Bachelor's Degree in a relevant discipline


• 15+ years of pharmaceutical product marketing experience


• 6+ years of people management experience


• Ability to develop a deep understanding of the disease state science and clinical data behind the indication


• Strong understanding of clinical trial design and clinical data


• Strong analytical skills in order to evaluate complex strategic issues


• Demonstrated ability to form enduring productive relationship with thought leaders other stakeholders


• Demonstrated people management and development


• Proficiency with Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)

Preferred Qualifications

• Master's Degree in a relevant discipline


• 5+ years of sales experience


• Marketing experience in PH


• Pharmaceutical marketing launch experience in rare disease or pharma


• Strong understanding of medical/pharmaceutical coding and reimbursement


• Currently this job is a hybrid role requiring at least three days per week in our Durham, NC office. In office requirements could increase based on business needs.

Benefits

• Eligible employees may participate in the Company's comprehensive benefits suite of programs, including medical / dental / vision / prescription coverage, employee wellness resources, savings plans (401k and ESPP), paid time off & paid parental leave benefits, disability benefits, and more.


• For additional information on Company benefits, please visit https://www.unither.com/careers/benefits-and-amenities


• United Therapeutics Corporation is an Equal Opportunity Employer, including veterans and individuals with disabilities.


• We strive to be an organization that engages the minds, hearts, and most spirited efforts of each of our employees.


• Our sense of purpose transforms what we do from work into mission, occupation into vocation and achievement into success.


• We challenge our employees with innovative and revolutionary projects, offer an environment which fosters high-level job performance and provide a highly competitive total rewards package.


• This is what makes United Therapeutics a stimulating place to work.