We are working with a pharmaceutical company seeking an experienced Senior Director, RCC Marketing Strategy to lead the development and execution of long-term strategic plans for the RCC portfolio within a high-impact oncology business.
Reporting to the Vice President, GU Marketing, this role will drive the long term strategic brand plan, annual planning cycle, and line extension launch planning for new RCC products and/or indications. This is a highly visible leadership role working cross-functionally across commercial, medical, market access, and operations teams to shape the future of the RCC franchise.
Key Responsibilities
- Lead the cross-functional development and ongoing refinement of the RCC three-year and annual strategic brand plans, including competitive readiness planning
- Develop the strategic framework for potential joint commercial collaborations with partner organizations
- Drive organizational alignment to the RCC brand strategy across cross-functional stakeholders
- Co-manage the indication financial plan and collaborate with commercial operations on forecasting
- Conduct deep-dive market assessments to inform brand strategy and identify growth opportunities
- Partner with commercial operations to optimize market research and insight generation
- Drive development of the target product profile to support strategic decision making
- Collaborate with Sales Operations on sales incentives, analytics, and performance insights
- Manage the RCC brand budget, ensuring disciplined resource allocation and ROI analysis
- Engage with key GU customers and accounts to gather market insights and inform strategy
- Lead and execute strategic RCC brand initiatives and programs
- Ensure full compliance with applicable laws, regulations, and promotional standards
Leadership Responsibilities
- Directly manage team members and provide leadership across matrixed and dotted-line teams
- Drive cross-functional collaboration to ensure successful execution of strategic initiatives
Required Qualifications
- +10 years experience in pharmaceutical marketing and/or strategic consulting
- Oncology experience is required
- Proven ability to develop and articulate high-impact brand strategies
- Strong cross-functional leadership and stakeholder alignment skills
- Excellent strategic thinking and market analysis capabilities
- Deep understanding of FDA promotional regulations and MLR review processes
- Advanced Excel and financial modelling skills
- Strong project management, presentation, and communication skills
- High learning agility with the ability to synthesize complex market dynamics