Senior Director, Marketing Ops & Growth Analytics

Ping Identity; Northern (KY); Hybrid; USD 156,000 - 224,000; Full time

Job summary

Ping Identity seeks a Senior Director of Marketing Operations to lead strategy, infrastructure, and analytics across marketing processes and technologies. You will align with Sales Operations, Finance, and Legal to accelerate growth through efficient lead-to-revenue workflows and robust MarTech integration.

You will oversee automation, lead scoring, nurture programs, and data governance while guiding a team of ops and analytics professionals to optimize funnel performance and attribution.

Qualifications

• 10+ years of progressive experience in revenue, marketing, or business operations with a focus on B2B go-to-market strategies.
• Experience designing and operationalizing target account strategies, specifically MQA models and account scoring frameworks.
• Deep experience working cross functionally to ensure sales-marketing alignment, pipeline velocity, and lead flow.
• Proven track record managing enterprise MarTech architectures and integrations, with automation platforms and CRMs.

Responsibilities

• Collaborate with the SVP of Marketing to develop strategy and track objectives.
• Co-lead the Pipeline Council and optimize lead experience and pipeline progression.
• Drive marketing systems integration and long-term MarTech vision.
• Oversee marketing automation, scoring, nurture programs, and lead routing algorithms.
• Partner with Sales Operations to track funnel, attribution, and ROI.
• Lead MQA strategy implementation with Sales Operations to drive growth.
• Oversee annual budgeting and quarterly calibrations with Finance partners.
• Ensure compliance with global data privacy laws and maintain data hygiene.
• Manage and develop a team of marketing operations and analytics professionals.

Skills

Marketing operations leadership

MQA models

Cross-functional collaboration

MarTech integration

Lead scoring

Funnel analytics

Budget management

Data privacy compliance

People management

Pipeline optimization

Tools

Marketo

Qualified

6sense

Salesforce

Job description

Ping Identity seeks a Senior Director of Marketing Operations to lead strategy, infrastructure, and analytics across marketing processes and technologies. You will align with Sales Operations, Finance, and Legal to accelerate growth through efficient lead-to-revenue workflows and robust MarTech integration.

You will oversee automation, lead scoring, nurture programs, and data governance while guiding a team of ops and analytics professionals to optimize funnel performance and attribution.