Senior Director, Marketing Operations

Ping Identity; Northern (KY); Hybrid; USD 156,000 - 224,000; Full time

Job summary

Ping Identity seeks a Senior Director of Marketing Operations to lead strategy, infrastructure, and analytics across marketing processes and technologies. You will align with Sales Operations, Finance, and Legal to accelerate growth through efficient lead-to-revenue workflows and robust MarTech integration.

You will oversee automation, lead scoring, nurture programs, and data governance while guiding a team of ops and analytics professionals to optimize funnel performance and attribution.

Qualifications

• 10+ years of progressive experience in revenue, marketing, or business operations with a focus on B2B go-to-market strategies.
• Experience designing and operationalizing target account strategies, specifically MQA models and account scoring frameworks.
• Deep experience working cross functionally to ensure sales-marketing alignment, pipeline velocity, and lead flow.
• Proven track record managing enterprise MarTech architectures and integrations, with automation platforms and CRMs.

Responsibilities

• Collaborate with the SVP of Marketing to develop strategy and track objectives.
• Co-lead the Pipeline Council and optimize lead experience and pipeline progression.
• Drive marketing systems integration and long-term MarTech vision.
• Oversee marketing automation, scoring, nurture programs, and lead routing algorithms.
• Partner with Sales Operations to track funnel, attribution, and ROI.
• Lead MQA strategy implementation with Sales Operations to drive growth.
• Oversee annual budgeting and quarterly calibrations with Finance partners.
• Ensure compliance with global data privacy laws and maintain data hygiene.
• Manage and develop a team of marketing operations and analytics professionals.

Skills

Marketing operations leadership

MQA models

Cross-functional collaboration

MarTech integration

Lead scoring

Funnel analytics

Budget management

Data privacy compliance

People management

Pipeline optimization

Tools

Marketo

Qualified

6sense

Salesforce

Job description

At Ping Identity, we believe in making digital experiences both secure and seamless for all users, without compromise. We call this digital freedom. And it's not just something we provide our customers. It's something that inspires our company. People don't come here to join a culture that's built on digital freedom. They come to cultivate it.

Our intelligent, cloud identity platform lets people shop, work, bank, and interact wherever and however they want. Without friction. Without fear.

While protecting digital identities is at the core of our technology, protecting individual identities is at the core of our culture.We champion every identity. One of our core values, Respect Individuality, reminds us to celebrate differences so you are empowered to bring your authentic self to work.

We're headquartered in Denver, Colorado and we have offices and employees around the globe. We serve the largest, most demanding enterprises worldwide, including more than half of the Fortune 100. At Ping Identity, we're changing the way people and businesses think about cybersecurity, digital experiences, and identity and access management.

Role Purpose Statement: The Senior Director of Marketing Operations leads the strategy, infrastructure, and execution of marketing processes, technology, and analytics. This role bridges marketing strategy and operational execution, driving efficient lead-to-revenue workflows, robust MarTech integration, and tight alignment with Sales Operations, Finance, and Legal to accelerate company growth.

Main Responsibilities:

• Strategy & Alignment: Collaborate with the SVP of Marketing and marketing leaders to develop marketing strategy, track objectives, and improve cross-functional coordination across the organization. Includes publishing scorecards, running QBRs, delivering on BoD requirements, and other rhythm-of-the-business cadences.
• Pipeline Leadership & Optimization: Co-lead the Pipeline Council, track critical workstreams, and optimize both the overall lead experience and pipeline progression opportunities in close partnership with Sales Operations.
• MarTech Innovation & Integration: Drive marketing systems integration and continuous technology innovation, establishing the long-term vision, selection, architecture, and upkeep of the global MarTech stack.
• Automation & Lead Management: Oversee marketing automation systems, including scalable campaign execution, automated lead scoring, nurture programs, and lead routing algorithms. Collaborate cross-functionally with Sales Ops and IT to enable intent-based Sales Development lead prioritization capabilities
• Funnel Tracking & Attribution: Partner with Sales Operations to track and optimize the lead funnel and pipeline progression; establish multi-touch attribution models to measure channel performance, ROI, and marketing's impact on revenue.
• Account-Based Operations (MQA): Lead the strategy and implementation of a Marketing Qualified Account (MQA) mechanism in collaboration with Sales Operations to drive aligned account-based growth.
• Budget & Financial Planning: Lead the annual budget planning process and quarterly calibrations in close alignment with marketing budget owners and Finance business partners.
• Governance & Data Privacy: Develop, manage, and execute operational processes to ensure marketing complies with global data privacy laws while maintaining high data hygiene standards.
• Team Leadership: Manage a team of marketing operations and analytics professionals,

Required Skills & Qualifications:

• 10+ years of progressive experience in revenue, marketing, or business operations with a focus on B2B go-to-market strategies.
  
• Experience designing and operationalizing target account strategies, specifically Marketing Qualified Account (MQA) models and account scoring frameworks.
• Deep experience working cross functionally to ensure sales-marketing alignment, pipeline velocity, and lead flow.
• Proven track record managing enterprise MarTech architectures, deep marketing systems integrations, advanced automation platforms (e.g., Marketo, Qualified, 6sense), and CRMs (e.g., Salesforce).
• Hands‑on expertise with lead scoring, multi‑touch attribution platforms, and end‑to‑end funnel analytics.
• Experience managing budgeting in an enterprise environment.
• Demonstrated capability in developing processes to comply with global data privacy laws.
• Seasoned people manager with strong project management capabilities and a track record of hiring, managing, and developing top talent.

Salary Hiring Range:

$156,000 to $224,000 Plus Bonus

In accordance with Colorado’s Equal Pay for Equal Work Act (SB 19-085) the approximate compensation range for this role in Colorado is listed above. Final compensation for this role will be determined by various factors, such as knowledge, skills, and abilities.

Life at Ping:

We believe in and facilitate a flexible, collaborative work environment. We’re growing quickly, but remain true to the innovative, can‑do startup values that got us here. Most importantly, we keep hiring talented, smart, fun, and genuinely nice people because that’s who we want to succeed with every day.

Here are just a few of the things that make Ping special:

• A company culture that empowers you to do your best work.
• Employee Resource Groups that create a sense of belonging for everyone.
• Regular company and team bonding events.
• Competitive benefits and perks.
• Global volunteering and community initiatives
• Generous PTO & Holiday Schedule
• Progressive Healthcare Options
• Retirement Programs
• Opportunity for Education Reimbursement
• Commuter Offset (Specific locations)

Ping is the collective sum of all our individual experiences, backgrounds and influences and we pride ourselves in growing and learning together. We are committed to building an inclusive and diverse environment where everyone’s individuality is respected and everyone has an Identity. In recruiting for new colleagues, we welcome the unique contributions you can bring and encourage you to be your best self.

We are an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.