Senior Director, Marketing Operations & Insights

RevOps Report; Austin (TX); On-site; USD 172,000 - 217,000; Full time

Job summary

Certinia is seeking a Director of Marketing Operations to lead a global team and optimize the marketing tech stack. You will own campaigns, data strategy, reporting, and ABX motions to drive pipeline and revenue growth.

The role requires 15+ years in B2B software marketing analytics and 8+ years of leadership, with hands-on expertise in Pardot, Salesforce, and 6sense. You will partners across Marketing, Sales, and Operations to deliver scalable processes, robust scoring models, and data

Qualifications

• 15+ years in marketing and sales analytics for a B2B software company.
• 8+ years of people management experience.
• Hands-on experience with Pardot, Salesforce, and 6sense.
• Experience designing and supporting integrated campaigns and ABX motions.
• Expertise in account/lead scoring, data enrichment, and martech integration & optimization.
• Data storytelling for stakeholders; forecasting and attribution modeling.
• Expertise in dashboards in Salesforce/Tableau and advanced Excel.

Responsibilities

• Build out and document a best-in-class Marketing Operations function.
• Lead a high-performing team of Marketing Operations professionals in EMEA and North America.
• Own Marketing Operations functions including campaigns, tech stack, data, reporting, and lead routing.

Skills

Marketing analytics

Leadership

Data storytelling

Forecasting & attribution

Cross-functional collaboration

Education

Bachelor’s degree in Mathematics, Business, Engineering, Computer Science, Statistics, or related field

Tools

Pardot

Salesforce

6sense

Tableau

Excel

Job description

Certinia is seeking a Director of Marketing Operations to lead a global team and optimize the marketing tech stack. You will own campaigns, data strategy, reporting, and ABX motions to drive pipeline and revenue growth.

The role requires 15+ years in B2B software marketing analytics and 8+ years of leadership, with hands-on expertise in Pardot, Salesforce, and 6sense. You will partners across Marketing, Sales, and Operations to deliver scalable processes, robust scoring models, and data