Senior Director, Marketing (Display)

Samsung Electronics Perú; Plano (TX); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Life Insurance

401(k)

Employee Purchase Program

Tuition Assistance

Paid Time Off

Student Loan Program

Wellness Incentives

Job summary

Samsung Electronics America, Inc. seeks a Sr. Director of Integrated Marketing to own strategy for product launches, vertical campaigns, events, and partnerships. The role ensures Display Solutions’ business goals are integrated into execution and marketing plans.

The position leads Brand & GTM, Digital Marketing, and Channel Marketing, guiding budgets, MDF, and ROI, and collaborates with PM, Sales and Global teams to drive global campaigns and commercial growth.

Qualifications

• Bachelor's degree required; 15+ years in B2B/B2C marketing.
• Experience leading marketing strategy for high-tech products or platforms.
• Strong written and verbal communication to senior leadership.
• Ability to build relationships cross-functionally and influence across divisions.

Responsibilities

• Own internal & external-facing strategy for product launches, vertical campaigns, events, and partnerships.
• Ensure Display Solutions business strategies are integrated within team execution and marketing plans.
• Lead and manage Brand & GTM, Digital Marketing, Channel Marketing teams.
• Develop annual marketing plans aligned to key buying periods; manage budgets and MDF.
• Present at customer and partner meetings and create case study visibility.
• Provide regular reporting and performance tracking to division leadership.

Skills

Strategic marketing

B2B/B2C marketing

Leadership

Cross-functional

Communication

Microsoft Excel

Microsoft PowerPoint

AI fluency

Global programs

Education

Bachelor's degree

Tools

Microsoft Excel

Microsoft PowerPoint

Job description

Position Summary

This role is not eligible for immigration sponsorship Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

Role and Responsibilities

The Sr. Director of Integrated Marketing is responsible for owning and managing the internal & external-facing strategy & planning for product launches, vertical campaigns, events, and partnerships. Additionally, the role is responsible for ensuring the Display Solutions division’s business strategies are integrated within team execution & develop marketing plans that drive business needs.

Key Responsibilities

• Oversee Integrated Marketing team comprised of 3 parts: Brand & GTM, Digital Marketing, Channel Marketing.
• Manage direct reports & skip-levels to ensure close collaboration, excellence in execution and business support.
• Develop annual marketing plan aligned to key buying periods for priority verticals, integrating new product launches, strategic global projects, and events.
• Socialize and share calendar in advance to gain buy-in from Sales and channel partners to execute for T1 and T2 sell in and sell out.
• Present at customer and partner meetings, events and appear in case study videos.
• Manage event budget and events team activities to ensure compliant financial processes, sufficient funding, ROI and alignment with Display leadership on event execution.
• Develop and share comprehensive marketing plans to share with PM, Sales and Global teams.
• Share regular reporting and performance tracking of marketing activities with division leadership.
• Meet with division head bi-weekly to give updates on topics for their input and suggestions, eg. flagship events planning, critical launches, global project updates.
• Manage MDF budget to ensure critical projects and events for current year and following year fully funded, based on ROI and business prioritization.

Skills and Qualifications

• Bachelor's Degree and 15+ years of relevant experience in B2B or B2C marketing
• Prior experience in marketing, sales in B2C or B2B accounts
• Familiarity with marketing and sales channels within high-tech product technology industry
• Agency experience a plus
• Must possess a strong articulate communication style, both written and verbal skills, to communicate concisely and clearly to senior leadership internally and externally
• Ability to quickly build relationships and trust cross-functionally to build influence
• Comfortable working in a dynamic, fast paced industry and matrixed organization with cross-functional partners
• Experience working within global/subsidiary organizations with strong global influence a plus
• Advanced Microsoft Excel and Microsoft PowerPoint knowledge and skills; AI fluency and prompting skills to create efficient workflow

Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/

Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/

Regular full-time employees (salaried or hourly) have access to benefits including:

• Medical
• Dental
• Vision
• Life Insurance
• 401(k)
• Employee Purchase Program
• Tuition Assistance (after 12 months)
• Paid Time Off
• Student Loan Program (after 12 months)
• Wellness Incentives
• and many more.

In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

To ensure a fair and transparent recruitment process, please do not use GenAI tools during your interview unless explicitly permitted; failure to adhere to these guidelines may result in disqualification from the recruitment process.

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At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or [e-mail] for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.

Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, and network systems, and the entire semiconductor industry with our memory, system LSI, foundry, and LED solutions. Samsung is also leading in the development of the Internet of Things through, among others, our Smart Home and Digital Health initiatives. Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth.